Overview: I’m building a consumer product in the student debt space. Early paid traffic shows strong demand, but conversion and scalable distribution are not yet working. I’m looking for someone who can own and execute on this problem end-to-end. Current Situation: Meta ads performing well from CTR perspective; low cost per landing page view; confirmed user interest and engagement; the issue is that conversion from landing page to signup is low. Exit feedback is consistent: I don’t fully understand how it works; I want to learn more before committing. The Role: You will be responsible for: improving conversion from click to signup; simplifying and clarifying the value proposition; increasing trust and believability within the first 5–10 seconds; implementing changes to the landing page (copy, structure, flow); testing and iterating based on real performance data; identifying and executing on more efficient acquisition channels over time. Strong conversion instincts (CRO) are critical, but this role extends beyond CRO into broader growth execution. Distribution and channels: While current traffic is coming from paid social, the goal is to identify more efficient and scalable acquisition channels over time, with simultaneous testing across multiple channels to find where the audience actually lives – TikTok, Reddit, Instagram, Facebook communities, and others. This is not about managing channels long-term, but about quickly identifying where there is real signal and where to double down. Channel selection should be driven by results, not assumptions. What you’ll do: Audit the current funnel and identify conversion blockers; rewrite and restructure key sections of the landing page; implement changes directly (or provide dev-ready specs); run and evaluate simple tests and iterations; improve messaging across ads and landing page; test additional acquisition channels and identify where traction exists. What you’ll work with: [landing page link redacted]; Meta ad creative; Meta performance data; Exit survey responses; Early user behavior data; React / TypeScript codebase (replit).