Top Talent like Kelvin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kelvin Yap

Product Marketing Manager • SF, CA, US
Messaging Strategy
Content Strategy
Product Marketing
Available for hire fromNegotiable
Full-Time Roles
Product marketer with over a decade of experience in B2B product-led growth across the software development, enterprise, and collaboration markets.
Product marketer with over a decade of experience at Atlassian specialising in B2B product-led growth strategies across the software development, enterprise, and collaboration markets. I've helped grow new products from concept to launch in brand new categories, as well as helping build and define new products and engagement models for enterprises. When I'm not working you'll find me riding my bike or dreaming of owning a hot tub to help me survive the San Francisco summer.

Projects

Founding marketer for new product, Compass

I was the founding marketer for a new product called Compass. From branding, messaging, and category creation, I owned the product-led growth distribution strategy, developing ideal customer profile (ICP) and buyer personas, informing and helping re-prioritise product roadmap.See More

Work History

A

Senior Product Marketing Manager

AtlassianSep 2020 - Mar 2023 • 2 yrs 7 mos● Brought new Atlassian product to market from conception to launch as founding marketer. ● Owned product-led growth distribution strategy, developing ideal customer profile (ICP) and buyer personas, informing and helping re-prioritise product roadmap. ● Lead research, data analysis, and surveys that defined branding, messaging, and category creation, aligning product and organisation leadership on recommendations. ● Partnered with product management (PM), design and engineering to establish a user community, resulting in almost 600 members collaborating on research and providing user feedback. ● Lead go-to-market (GTM) strategy announcing product and launch alpha and beta releases. Worked closely with company founders on announcement keynote, resulting in record signups for each launch. ● Partnered with PMs and design on feature development, naming conventions, and developing a process for GTM launches and marketing promotions to highlight feature pillars.
A

Product Marketing Manager

AtlassianFeb 2014 - Sep 2020 • 6 yrs 8 mos● Responsible for developing marketing strategy for Bitbucket Cloud to grow monthly active users (MAU). ● Lead cross-org, multi-year project to implement annual subscriptions for Bitbucket, resulting in $5M+ annual recurring revenue (ARR) 3 years since launch. ● Partnered with PM and design on growth project for new signups, helping improve second week weekly active users (W2WAU) by over 25%. ● Owned and managed the relationship with over a dozen 3rd party vendors for a major product launch, coordinating messaging, development, and launch timing.
A

Enterprise Advocate

AtlassianJan 2013 - Jun 2014 • 1 yr 6 mos● Founding member, helping establish an upmarket enterprise sales team that complemented Atlassian’s incumbent product-led growth model. ● Developed and executed sales strategies to introduce new products to Atlassian’s top 200 customers by spend and generate new business. ● Core member of cross-functional team tasked with partnering with Atlassian’s largest customers to identify and build enterprise-grade versions of products called Data Center. Revenue from Data Center exceeds $800M ARR today.
A

Product Advocate

AtlassianJul 2011 - Feb 2013 • 1 yr 8 mos● Core member of the team supporting product-led growth initiatives, helping customers evaluate and purchase products.
C

Atlassian Trainer

CustomWareApr 2009 - Jul 2011 • 2 yrs 4 mos● Trained organisations such as HSBC, Cisco, and Cambridge University Press the underlying concepts and administration of Jira Software and Confluence.

Education

U

University of New South Wales

Bachelor of Science, Information SystemsFeb 2003 - Aug 2008

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product marketer with over a decade of experience in B2B product-led growth across the software development, enterprise, and collaboration markets.
Product marketer with over a decade of experience at Atlassian specialising in B2B product-led growth strategies across the software development, enterprise, and collaboration markets. I've helped grow new products from concept to launch in brand new categories, as well as helping build and define new products and engagement models for enterprises. When I'm not working you'll find me riding my bike or dreaming of owning a hot tub to help me survive the San Francisco summer.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kelvin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kelvin Yap

Product Marketing Manager • SF, CA, US
Messaging Strategy
Content Strategy
Product Marketing
Available for hire fromNegotiable
Full-Time Roles

Projects

Founding marketer for new product, Compass

I was the founding marketer for a new product called Compass. From branding, messaging, and category creation, I owned the product-led growth distribution strategy, developing ideal customer profile (ICP) and buyer personas, informing and helping re-prioritise product roadmap.

Work History

A

Senior Product Marketing Manager

AtlassianSep 2020 - Mar 2023 • 2 yrs 7 mos● Brought new Atlassian product to market from conception to launch as founding marketer. ● Owned product-led growth distribution strategy, developing ideal customer profile (ICP) and buyer personas, informing and helping re-prioritise product roadmap. ● Lead research, data analysis, and surveys that defined branding, messaging, and category creation, aligning product and organisation leadership on recommendations. ● Partnered with product management (PM), design and engineering to establish a user community, resulting in almost 600 members collaborating on research and providing user feedback. ● Lead go-to-market (GTM) strategy announcing product and launch alpha and beta releases. Worked closely with company founders on announcement keynote, resulting in record signups for each launch. ● Partnered with PMs and design on feature development, naming conventions, and developing a process for GTM launches and marketing promotions to highlight feature pillars.
A

Product Marketing Manager

AtlassianFeb 2014 - Sep 2020 • 6 yrs 8 mos● Responsible for developing marketing strategy for Bitbucket Cloud to grow monthly active users (MAU). ● Lead cross-org, multi-year project to implement annual subscriptions for Bitbucket, resulting in $5M+ annual recurring revenue (ARR) 3 years since launch. ● Partnered with PM and design on growth project for new signups, helping improve second week weekly active users (W2WAU) by over 25%. ● Owned and managed the relationship with over a dozen 3rd party vendors for a major product launch, coordinating messaging, development, and launch timing.
A

Enterprise Advocate

AtlassianJan 2013 - Jun 2014 • 1 yr 6 mos● Founding member, helping establish an upmarket enterprise sales team that complemented Atlassian’s incumbent product-led growth model. ● Developed and executed sales strategies to introduce new products to Atlassian’s top 200 customers by spend and generate new business. ● Core member of cross-functional team tasked with partnering with Atlassian’s largest customers to identify and build enterprise-grade versions of products called Data Center. Revenue from Data Center exceeds $800M ARR today.
A

Product Advocate

AtlassianJul 2011 - Feb 2013 • 1 yr 8 mos● Core member of the team supporting product-led growth initiatives, helping customers evaluate and purchase products.
C

Atlassian Trainer

CustomWareApr 2009 - Jul 2011 • 2 yrs 4 mos● Trained organisations such as HSBC, Cisco, and Cambridge University Press the underlying concepts and administration of Jira Software and Confluence.

Education

U

University of New South Wales

Bachelor of Science, Information SystemsFeb 2003 - Aug 2008

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.