Top talent is on Pangea

You are viewing Zoe's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Zoe Forster

User Researcher • Park City, UT, US
Copywriting
UX research
User Personas
Journey Mapping
Usability Testing
User Flows
Content Creation
User-Centered Design
Market Research
Marketing Strategy
Communication
Available for hire fromNegotiable
Contracts
Hello! I’m Zoe Forster. I’m passionate about creating intuitive customer experiences.
I am the founder of Zofo Digital, an independent UX consulting business. I offer freelance user research and strategy services to organizations aiming to improve their digital experiences and foster meaningful user interactions. With a blend of technical expertise, business acumen, and a deep understanding of user behavior, my services are designed to help businesses achieve significant results without incurring top-tier agency fees. Learn more about my services at www.zofodigital.com Password: shadow

Work History

Z

Freelance UX Consultant

Zofo DigitalMar 2023 - Present • 1 yr 8 mosSuccessfully own and operate an independent freelance UX research business; manage client acquisition, RFP process, project management, and end-to-end research process to consistently enhance user experiences for clients across a variety of industries Conducted discovery research for a global financial investment group to optimize their loan withdrawal experience; led competitive research, heuristic assessment, and 10 stakeholder interviews to identify product enhancements; developed a service blueprint to uncover 20 improvement opportunities Redesigned a website for a construction company to enhance display of services and client testimonials; conducted competitive research and 10 stakeholder interviews to ensure website content and design aligned with target audience
W

Senior Manager, Talent Strategy

WayfairJun 2022 - Jan 2023 • 8 mosLed talent strategy initiatives for 5 Wayfair executives to attract, retain and develop top talent; provided executive coaching in areas of team performance, team building, and leadership development Analyzed employee survey feedback to highlight employee pain points; identified enhancement opportunities to improve culture and communication from senior leadership
P

Senior Associate, Digital Strategy & UX Research

PwC Experience CenterJun 2021 - Jun 2022 • 1 yr 1 moLed strategic deliverables for talent strategy engagements in both manufacturing and hospitality sectors; engaged with 400+ employees through stakeholder interviews and international workshops; identified client enhancement opportunities across onboarding, talent acquisition, learning and development, and career planning Developed the research plan for a $250M engagement to redesign a statistical programming platform for a global pharmaceutical company; defined content requirements for screen designs and led six usability tests; reduced the amount of time to generate clinical trial submission packages by 30% Led a team of associates in conducting 20 stakeholder interviews and developing a service blueprint for a multinational investment bank to highlight inconsistencies across technology platforms; identified 37 improvement opportunities Managed associate and led a 450 page content strategy assessment for a multinational software company resulting in +20% in engagement rate across all products; responsible for project budgeting and forecasting
P

Associate, Digital Strategy & UX Research

PwC Experience CenterOct 2017 - Jun 2021 • 3 yrs 8 mosLed 10 observational interviews across five markets, wrote 40 user stories and conducted 10 usability tests to address both employee and customer UX challenges for a timeshare booking platform; reduced tour booking times by 70% Developed two operating models for a $2M engagement to define the vision and strategy for a new global streaming service; facilitated collaboration session to identify concepts that will maximize viewership; exceeded global subscription forecast by 40% at end of first year Conducted 15 observational client interviews and developed a service blueprint to identify existing capability gaps and enhancement opportunities for a commercial lending platform

Education

Cornell University

Bachelor's Degree, CommunicationsAug 2014 - May 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Hello! I’m Zoe Forster. I’m passionate about creating intuitive customer experiences.
I am the founder of Zofo Digital, an independent UX consulting business. I offer freelance user research and strategy services to organizations aiming to improve their digital experiences and foster meaningful user interactions. With a blend of technical expertise, business acumen, and a deep understanding of user behavior, my services are designed to help businesses achieve significant results without incurring top-tier agency fees. Learn more about my services at www.zofodigital.com Password: shadow

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Zoe's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Zoe Forster

User Researcher • Park City, UT, US
Copywriting
UX research
User Personas
Journey Mapping
Usability Testing
User Flows
Content Creation
User-Centered Design
Market Research
Marketing Strategy
Communication
Available for hire fromNegotiable
Contracts

Work History

Z

Freelance UX Consultant

Zofo DigitalMar 2023 - Present • 1 yr 8 mosSuccessfully own and operate an independent freelance UX research business; manage client acquisition, RFP process, project management, and end-to-end research process to consistently enhance user experiences for clients across a variety of industries Conducted discovery research for a global financial investment group to optimize their loan withdrawal experience; led competitive research, heuristic assessment, and 10 stakeholder interviews to identify product enhancements; developed a service blueprint to uncover 20 improvement opportunities Redesigned a website for a construction company to enhance display of services and client testimonials; conducted competitive research and 10 stakeholder interviews to ensure website content and design aligned with target audience
W

Senior Manager, Talent Strategy

WayfairJun 2022 - Jan 2023 • 8 mosLed talent strategy initiatives for 5 Wayfair executives to attract, retain and develop top talent; provided executive coaching in areas of team performance, team building, and leadership development Analyzed employee survey feedback to highlight employee pain points; identified enhancement opportunities to improve culture and communication from senior leadership
P

Senior Associate, Digital Strategy & UX Research

PwC Experience CenterJun 2021 - Jun 2022 • 1 yr 1 moLed strategic deliverables for talent strategy engagements in both manufacturing and hospitality sectors; engaged with 400+ employees through stakeholder interviews and international workshops; identified client enhancement opportunities across onboarding, talent acquisition, learning and development, and career planning Developed the research plan for a $250M engagement to redesign a statistical programming platform for a global pharmaceutical company; defined content requirements for screen designs and led six usability tests; reduced the amount of time to generate clinical trial submission packages by 30% Led a team of associates in conducting 20 stakeholder interviews and developing a service blueprint for a multinational investment bank to highlight inconsistencies across technology platforms; identified 37 improvement opportunities Managed associate and led a 450 page content strategy assessment for a multinational software company resulting in +20% in engagement rate across all products; responsible for project budgeting and forecasting
P

Associate, Digital Strategy & UX Research

PwC Experience CenterOct 2017 - Jun 2021 • 3 yrs 8 mosLed 10 observational interviews across five markets, wrote 40 user stories and conducted 10 usability tests to address both employee and customer UX challenges for a timeshare booking platform; reduced tour booking times by 70% Developed two operating models for a $2M engagement to define the vision and strategy for a new global streaming service; facilitated collaboration session to identify concepts that will maximize viewership; exceeded global subscription forecast by 40% at end of first year Conducted 15 observational client interviews and developed a service blueprint to identify existing capability gaps and enhancement opportunities for a commercial lending platform

Education

Cornell University

Bachelor's Degree, CommunicationsAug 2014 - May 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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