Top Talent like Alessandra are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alessandra De la rosa

Creative & Brand Strategist • Product Marketing Manager • Growth Marketing Manager • Seattle, WA, US
Creative Marketing
Social Media Marketing
Advertising
Retail
Integrated Marketing
Campaign Marketing
Product Marketing
Branding
Marketing Analytics
Content Strategy
Social Media Management
Qualitative Analysis
Digital Marketing
Growth Marketing
Market Sizing
Growth
Competitive Analysis
Analytical Thinking
Business Development
Strategic Planning
Business Strategy
B2B Marketing
Sales
Consulting
Consumer Behavior
Brand Strategy
Brand Management
Brand Development
Marketing
Marketing Strategy
Market Research
PowerBI
Microsoft Office
Microsoft Word
Microsoft Excel
Available for hire fromNegotiable
Contracts
Experienced Market Research and Insights Professional
Marketing professional with a proven track record in guiding brand strategies, driving sales growth, and optimizing marketing initiatives. Experienced in leveraging data insights to create data driven decisions and develop compelling marketing campaigns. Skilled in market research, trend spotting, brand strategy, and B2B sales across diverse industries. Proficient in English and Spanish. I have a proven track record of contributing to business growth through their insights and marketing efforts.

Work History

S

Assistant Manager Consumer and Brand Insights

Ste. Michelle Wine EstatesFeb 2023 - Dec 2023 • 11 mosExecuted primary research and translated findings into business insights. Developed strategic recommendations to support the development of brand plans, innovation initiatives and shopper marketing plans of 5 wine brands. Executed primary research projects from end-to-end. Presented insights with so-what context to cross-functional teams. Managed current vendor relationships and research budget: ensured deliverable and payments stayed on schedule. Maintained the company's knowledge and insights sharing platform
T

Market Research and Insights Manager

Tetra PakJun 2022 - Dec 2023 • 1 yr 7 mosGuided marketing teams across North & South America to make informed decisions by conducting primary research about food and beverage. Presented actionable insights to implement with customers or market plans. Crafted research plans and proposals in English and Spanish. Lead primary research projects such as brand tracking, usage & attitudes, and market studies. Presented research findings with business recommendations to internal and external stakeholders. Managed relationship with current and prospective vendors for mock products and research agencies.
M

Marketing Coordinator

Multicultural Center at the University of North TexasMay 2015 - Dec 2017 • 2 yrs 8 mosThe Multicultural Center is a department on campus that helps students experience the cultural wealth and diversity of the university by promoting dialogue through programming and community outreach. Collaborated with graphic designer to create artistic vision for marketing posters and flyers. Managed center's social media accounts with the goals of increasing attendance at events and increasing social media followers by 30%. Collaborated with other departments to co-host events. Organized events to excite the cultural & educational development of students. Created writing pieces to be used to promote events, update websites, or speeches. In-person marketing to promote center to students during university or community-wide events. Provided exceptional customer services to those who came into the center and assisted them as needed. Developed better ways to better serve customers/students. Supported business needs as needed.
M

Client Services Intern

Mercedes-Benz Financial Services USA LLCMay 2017 - Aug 2017 • 4 mosMercedes-Benz Financial Services is a leading, captive financial services provider and the global financial services company of Daimler AG. They provide financing for automotive and commercial vehicle dealers and their retail consumers. Participated in a large project of transferring internal processes to a third-party company to allow the company to focus on standardizing practices to better enhance the overall experience for the customer. Gathered and analyzed data for performance measurements and service quality analysis. Conducted gap analysis and data-focused audits on the department throughout the internship to identify processes within the Customer Service department that required to be reevaluated and recreated.

Education

T

Texas Tech University

Master of Business Administration - MBA, Business Administration and Management, General2021 - 2023
U

University of North Texas

Bachelor of Business Administration (B.B.A.), Marketing2013 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Market Research and Insights Professional
Marketing professional with a proven track record in guiding brand strategies, driving sales growth, and optimizing marketing initiatives. Experienced in leveraging data insights to create data driven decisions and develop compelling marketing campaigns. Skilled in market research, trend spotting, brand strategy, and B2B sales across diverse industries. Proficient in English and Spanish. I have a proven track record of contributing to business growth through their insights and marketing efforts.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Alessandra are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alessandra De la rosa

Creative & Brand Strategist • Product Marketing Manager • Growth Marketing Manager • Seattle, WA, US
Creative Marketing
Social Media Marketing
Advertising
Retail
Integrated Marketing
Campaign Marketing
Product Marketing
Branding
Marketing Analytics
Content Strategy
Social Media Management
Qualitative Analysis
Digital Marketing
Growth Marketing
Market Sizing
Growth
Competitive Analysis
Analytical Thinking
Business Development
Strategic Planning
Business Strategy
B2B Marketing
Sales
Consulting
Consumer Behavior
Brand Strategy
Brand Management
Brand Development
Marketing
Marketing Strategy
Market Research
PowerBI
Microsoft Office
Microsoft Word
Microsoft Excel
Available for hire fromNegotiable
Contracts

Work History

S

Assistant Manager Consumer and Brand Insights

Ste. Michelle Wine EstatesFeb 2023 - Dec 2023 • 11 mosExecuted primary research and translated findings into business insights. Developed strategic recommendations to support the development of brand plans, innovation initiatives and shopper marketing plans of 5 wine brands. Executed primary research projects from end-to-end. Presented insights with so-what context to cross-functional teams. Managed current vendor relationships and research budget: ensured deliverable and payments stayed on schedule. Maintained the company's knowledge and insights sharing platform
T

Market Research and Insights Manager

Tetra PakJun 2022 - Dec 2023 • 1 yr 7 mosGuided marketing teams across North & South America to make informed decisions by conducting primary research about food and beverage. Presented actionable insights to implement with customers or market plans. Crafted research plans and proposals in English and Spanish. Lead primary research projects such as brand tracking, usage & attitudes, and market studies. Presented research findings with business recommendations to internal and external stakeholders. Managed relationship with current and prospective vendors for mock products and research agencies.
M

Marketing Coordinator

Multicultural Center at the University of North TexasMay 2015 - Dec 2017 • 2 yrs 8 mosThe Multicultural Center is a department on campus that helps students experience the cultural wealth and diversity of the university by promoting dialogue through programming and community outreach. Collaborated with graphic designer to create artistic vision for marketing posters and flyers. Managed center's social media accounts with the goals of increasing attendance at events and increasing social media followers by 30%. Collaborated with other departments to co-host events. Organized events to excite the cultural & educational development of students. Created writing pieces to be used to promote events, update websites, or speeches. In-person marketing to promote center to students during university or community-wide events. Provided exceptional customer services to those who came into the center and assisted them as needed. Developed better ways to better serve customers/students. Supported business needs as needed.
M

Client Services Intern

Mercedes-Benz Financial Services USA LLCMay 2017 - Aug 2017 • 4 mosMercedes-Benz Financial Services is a leading, captive financial services provider and the global financial services company of Daimler AG. They provide financing for automotive and commercial vehicle dealers and their retail consumers. Participated in a large project of transferring internal processes to a third-party company to allow the company to focus on standardizing practices to better enhance the overall experience for the customer. Gathered and analyzed data for performance measurements and service quality analysis. Conducted gap analysis and data-focused audits on the department throughout the internship to identify processes within the Customer Service department that required to be reevaluated and recreated.

Education

T

Texas Tech University

Master of Business Administration - MBA, Business Administration and Management, General2021 - 2023
U

University of North Texas

Bachelor of Business Administration (B.B.A.), Marketing2013 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.