Alex Rothstein

Copywriter • Social Media Marketing Specialist • Content Marketing Manager • Minneapolis, MN, US

Copywriting

Blog Writing

Content Writing

Web Copy

Digital Marketing

Marketing Strategy

Content Strategy

Content Management

Ghost Writing

Writing

Creative Marketing

Marketing

Content Development

Content Planning

Content Creation

Adobe Creative Suite

Available for hire fromNegotiable

Contracts

Digital content strategist and social media expert skilled in copywriting

Experienced social media expert, copywriter and content strategist with a demonstrated history of working in marketing/advertising for a range of companies (health care, food, B2B, B2C). Skilled in content marketing and management, digital marketing, copywriting, ghostwriting and social media. Strong marketing professional with a bachelor's degree focused on communication (specific focus on media studies) from the College of Saint Benedict and Saint John's University.

Projects

Educational blogs

I write multiple different types of blogs (over 500 blogs in my career at the hospital!) in my current role, from patient family stories to educational content like family health tips and SEO blogs. This is one example of a blog I wrote about a new program to help babies in the NICU at the hospital. Additional blogs I've written include: - A blog about modest hospital gowns: https://www.childrensmn.org/2024/03/12/childrens-minnesota-expands-inclusive-patient-clothing-modest-hospital-gowns/ - A heart-warming patient family story: https://www.childrensmn.org/2024/07/24/ten-years-later-premature-twins-born-24-weeks-thriving/ - and more!See More

Social media channels

I manage multiple different social media channels for my current role (and have done so since the beginning of my career). I have experience with Instagram, Facebook, LinkedIn, TikTok, Pinterest YouTube and more. A main channel I write copy for is LinkedIn. I write in a different voice on this channel as the content we post is geared toward health care professionals (vs. regular consumers). https://www.linkedin.com/company/children's-minnesotaSee More

Copywriting, social media and blogging

I have worked with a wide range of clients for copywriting, social media marketing and blogging. One of my strengths is that I am able to quickly learn a new subject and write content about it, which is showcased by the variety of clients below. I also have experience ghostwriting for top executives at a health care company. Some examples are: - Health care companies. - Nonprofits. - Food retail companies. - Data center solution company, - Direct mail and response marketing agency. - Health care professionals (doctors, providers, etc.) - HVAC company. - Senior housing.See More

Work History

Senior Communications Specialist

Children's MinnesotaFeb 2021 - Present • 3 yrs 8 mosSocial media strategy Digital content strategy Copywriting with AP Style (web copy, ghostwriting for top executives and social media copy) Campaign management Monitoring social media Editing content, copy and images/videos

Social Media Specialist

Children's MinnesotaMar 2019 - Feb 2021 • 2 yrsSocial media strategy: From concept to execution, I manage the weekly content flow and posts for Children's Minnesota social media channels using best practices. Provide social media analytics to the teams related to our campaigns and events. Writing: Using AP Style, I create content for Children's Minnesota's blog (the Mighty Blog). I write articles from heart-warming patient family stories, to safety articles about injury prevention, to articles about overall health care. I write metadata, alt tags and other SEM content for SEO optimization on our blog. Campaign management: Work with internal teams to produce successful campaigns and events. I provide social media tactical and strategic plans to teams. Monitor: Manage messages, questions and comments on our social media channels and escalate them to the appropriate teams in order to answer our customer. Editing: I work with many other internal teams and help edit content from blogs to website content. In addition, I am involved in and provide feedback on video production and photo creation.

Digital Content Manager

Imagewërks MarketingApr 2018 - Mar 2019 • 1 yrI take a proactive, solution-based approach for each task. I dig into individual requests, driving results, and ensuring consistency, clarity & understanding for all parties. I have demonstrated writing, editing and proofreading skills and create compelling copy for a broad spectrum of projects ranging from traditional ad copy to digital materials and beyond. Strategic content planning to support long term client marketing objectives. Copywriting for web, email, video and social channels. Research keyword behavior to produce relevant blog content for search engine optimization. Scheduling of organic social media content and oversight of channel activity. This includes posts, events, reviews, comments and other forms of brand interaction. Collaborate with client and internal partners to write or obtain local content, source creative assets, and work through the creative revision process from concept to completion. Develop creative ideas and methods to compete with best-of-class competitors. Provide oversight and editorial review of existing content.

Senior Digital Content Specialist

Imagewërks MarketingJun 2016 - Apr 2018 • 1 yr 11 mosAs the Senior Digital Content Specialist onsite at SUPERVALU, I am responsible for taking part in weekly planning sessions to decide how to support local and corporate campaigns digitally. I also provide oversight and editorial review of existing and future content. Job responsibilities include: Develop content at a corporate level, from content selection, to creation, editing and execution. Copywriting for the web (landing pages), email (banners) and social media content (Facebook posts, Twitter tweets & Pinterest descriptions). Work closely with the client to write or obtain local content, source creative assets, and work through the creative revision process from inception to completion with banner stakeholders and internal corporate partners. Execution of scheduling and integration of Social Media activities based on requests from multiple clients. This includes posts, maintenance, moderation and events.

Digital Marketing Coordinator

Imagewërks MarketingJun 2015 - Jun 2016 • 1 yr 1 moAs the Digital Marketing Coordinator at Imagewerks Marketing, I work on the SUPERVALU account. At SUPERVALU, I am responsible for executing multi-layered projects for digital campaigns. I ensure project organization to keep the digital content funnel full and planned in advance. I am enthusiastic about executing digital marketing tactics designed to activate, convert and engage retail consumers. Experience includes: Execution of scheduling and integration of social media activities based on requests from multiple clients. Work closely with the client to write local content, source creative assets and work through creative revision process. Copywriting for web landing pages, email content and social media content. Create content at a corporate level for recipe videos and posts on the banner Facebook pages and Twitter accounts. Experience with paid Facebook boosts and targeted ads.

Education

College of Saint Benedict and Saint John's University

Bachelor's degree, Communication (focus on Media Studies)2011 - 2015

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