Alyson Matthias

Social Media Marketing Specialist • Content Marketing Manager

Search Engine Marketing

Brand Ambassador

Digital Advertising

TikTok

Instagram Ads

Brand Strategy

Instagram

Advertising

Marketing

Available for hire fromNegotiable

Public Relations and Marketing Student

I am currently a second semester senior at Indiana University. In majoring in Public Relations and marketing I have had a multitude of experience in the PR and marketing world. Our world is ever evolving and it is something I had to adjust to throughout my college career. I look forward to practicing this in the workforce and advancing my career.

Projects

PR Campaign

This is a PR campaign that I worked on in one of my classes. We had to create a campaign from scratch for two local non-profits, Sober Joe and Courage to Change.See More

Resume

This is my resume that showcases my work

Work History

Communications Intern

Tuttle CoOct 2022 - Jan 2023 • 3 mosThroughout my time at Tuttle Co I worked on creating content and posting it. I had to make content for different clients. In order to do this I had to stay within strict style guidelines and ensure that the work I submitted would be acceptable for the client. I also looked at Metrics to see what would be the best content to post.

Marketing Intern

The Wheaton GroupMay 2022 - Aug 2022 • 3 mosThroughout my time at Wheaton I had many tasks to complete. Every week I was to write a new app post for the company, a blog, and a pitch. I was also tasked with finding sponsors and vendors for our truck pull event. I did some website edits as well and designed content using Canva. I was able to schedule social media posts for key dates a couple of months out.

Marketing Intern

Wisepath FinancialOct 2021 - Jan 2022 • 3 mosDuring my time at Wisepath I was assigned to creating a Facebook group. This group was meant for people to talk about their finances and retirement plans. I also implemented a social media strategy that I created and came up with a plan to boost engagement.

Social Media Intern

iSite MediaJan 2021 - Aug 2021 • 8 mosDuring my time at iSite Media I was responsible for creating social media posts and posting them. Always staying up to date and immersing myself fully into the sports world was very important in order to succeed. I also wrote weekly blogs and did some email marketing.

Social Media Intern

Furtrieve Oct 2020 - May 2021 • 7 mosWhen I worked with Furtrieve it was my responsibility to make the content for our social media and post it. Interacting with the followers was also one of my main responsibilities. I also participated in the production and allocation of Facebook ads. Social media metrics was something I had to keep an eye on frequently. This was my first immersion into social media management.

Education

Indiana University Bloomington

Bachelor's Degree, Advertising and Public RelationsSep 2019 - May 2023

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