Top Talent like Amy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Amy Tulley, MBA

Data Analyst • Growth Marketing Manager • Project Manager • Basse-Ham, Grand Est, FR
A/B Testing
Quantitative Analytics
Qualitative Analysis
Google Tag Manager
Google Analyics
Testing
Web Analytics
UX
Websites
E-Commerce
User Flows
Optimization
Statistical Analysis
Marketing Analytics
Data Analysis
Available for hire fromNegotiable
Contracts
CRO Director and Analytics Consultant | GA4, GTM, A/B Testing, Tracking Setup & Strategy
Data-driven optimizer with over 12 years of experience in digital marketing, qualitative & quantitative research, tracking implementation, measurement planning, UX analysis, landing page optimization, funnel analysis, and A/B testing strategy, roadmap creation, and measurement. Dedicated to increasing revenue for companies by improving the performance of their websites and landing pages by providing leadership that enables organizations to stop relying on hunches and start making more effective optimization decisions. In-depth experience with companies like Verizon Wireless, New York Times, Globe and Mail, Google, Microsoft, Expedia, Shutterstock, and Farmers Insurance.

Projects

PDP Value Focused Design

+8% in Conversion Rate +9% in Revenue per Site Visitor Optimizing PDPs with refined value proposition messaging, UX improvements, and design enhancements led to higher user engagement and conversions. This suggests that a clear value proposition combined with an intuitive design can better guide users toward purchase decisions. This approach can be especially effective for highlighting the unique benefits of the product and addressing any potential user concerns. See More

Work History

I

Director of CRO

iakoeApr 2023 - Mar 2025 • 2 yrs
S

Director of Product - Conversion

ShutterstockApr 2021 - Nov 2022 • 1 yr 8 mosMaintained a testing roadmap and drove prioritization across the product team and multiple stakeholders through strategic thinking and cross-functional alignment. Strategized and led data-driven tests, analyzing results to uncover insights tied to key metrics such as conversion rate, engagement, and revenue impact. Monitored and tracked the success of all testing initiatives across the organization to inform ongoing optimization efforts.
P

Director, Conversion Optimization Strategy

PerformicsOct 2019 - Apr 2021 • 1 yr 7 mosManaged a portfolio of projects to analyze, A/B test, and improve the performance of online marketing efforts for multiple F50 corporations and global companies. Acted as the main point of contact for clients, leveraging strong communication skills, strategic thinking, decision making and a creative approach to enhance the effectiveness of homepages, landing pages, emails, lead generation forms, and e-commerce checkout processes.
P

Senior Content Manager

PerformicsJul 2018 - Oct 2019 • 1 yr 4 mos
M

Digital Strategist

Marcel DigitalJan 2017 - Jun 2018 • 1 yr 6 mosManaged multiple projects in a result-oriented production environment, including web design, A/B testing, and optimizing the digital experience of top Healthcare Organizations and B2B companies—improving the effectiveness of homepages, landing pages, emails, e-commerce funnels, and lead generation forms.
M

Research Manager

MECLABS InstituteNov 2013 - May 2016 • 2 yrs 7 mosManaged projects for multiple clients using cross-functional teams to analyze, test, and optimize the online marketing efforts of Fortune 50 companies, global organizations, and emerging companies. Focus specifically placed on, but not limited to, homepages, landing pages, emails, lead generation forms, funnels, and checkout processes.
M

Research Analyst

MECLABS InstituteJul 2013 - Nov 2013 • 5 mosUsed scientific methodology and testing to optimize elements of marketing and sales funnels. Collaborated with internal experts to identify high impact opportunities and potential key learnings to gain customer insights and increase online conversion.

Education

U

University of North Florida

Master of Business Administration (MBA), MBA2010 - 2012
F

Florida State University

Bachelor of Science (B.S.), Real Estate2003 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
CRO Director and Analytics Consultant | GA4, GTM, A/B Testing, Tracking Setup & Strategy
Data-driven optimizer with over 12 years of experience in digital marketing, qualitative & quantitative research, tracking implementation, measurement planning, UX analysis, landing page optimization, funnel analysis, and A/B testing strategy, roadmap creation, and measurement. Dedicated to increasing revenue for companies by improving the performance of their websites and landing pages by providing leadership that enables organizations to stop relying on hunches and start making more effective optimization decisions. In-depth experience with companies like Verizon Wireless, New York Times, Globe and Mail, Google, Microsoft, Expedia, Shutterstock, and Farmers Insurance.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Amy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Amy Tulley, MBA

Data Analyst • Growth Marketing Manager • Project Manager • Basse-Ham, Grand Est, FR
A/B Testing
Quantitative Analytics
Qualitative Analysis
Google Tag Manager
Google Analyics
Testing
Web Analytics
UX
Websites
E-Commerce
User Flows
Optimization
Statistical Analysis
Marketing Analytics
Data Analysis
Available for hire fromNegotiable
Contracts

Projects

PDP Value Focused Design

+8% in Conversion Rate +9% in Revenue per Site Visitor Optimizing PDPs with refined value proposition messaging, UX improvements, and design enhancements led to higher user engagement and conversions. This suggests that a clear value proposition combined with an intuitive design can better guide users toward purchase decisions. This approach can be especially effective for highlighting the unique benefits of the product and addressing any potential user concerns.

Work History

I

Director of CRO

iakoeApr 2023 - Mar 2025 • 2 yrs
S

Director of Product - Conversion

ShutterstockApr 2021 - Nov 2022 • 1 yr 8 mosMaintained a testing roadmap and drove prioritization across the product team and multiple stakeholders through strategic thinking and cross-functional alignment. Strategized and led data-driven tests, analyzing results to uncover insights tied to key metrics such as conversion rate, engagement, and revenue impact. Monitored and tracked the success of all testing initiatives across the organization to inform ongoing optimization efforts.
P

Director, Conversion Optimization Strategy

PerformicsOct 2019 - Apr 2021 • 1 yr 7 mosManaged a portfolio of projects to analyze, A/B test, and improve the performance of online marketing efforts for multiple F50 corporations and global companies. Acted as the main point of contact for clients, leveraging strong communication skills, strategic thinking, decision making and a creative approach to enhance the effectiveness of homepages, landing pages, emails, lead generation forms, and e-commerce checkout processes.
P

Senior Content Manager

PerformicsJul 2018 - Oct 2019 • 1 yr 4 mos
M

Digital Strategist

Marcel DigitalJan 2017 - Jun 2018 • 1 yr 6 mosManaged multiple projects in a result-oriented production environment, including web design, A/B testing, and optimizing the digital experience of top Healthcare Organizations and B2B companies—improving the effectiveness of homepages, landing pages, emails, e-commerce funnels, and lead generation forms.
M

Research Manager

MECLABS InstituteNov 2013 - May 2016 • 2 yrs 7 mosManaged projects for multiple clients using cross-functional teams to analyze, test, and optimize the online marketing efforts of Fortune 50 companies, global organizations, and emerging companies. Focus specifically placed on, but not limited to, homepages, landing pages, emails, lead generation forms, funnels, and checkout processes.
M

Research Analyst

MECLABS InstituteJul 2013 - Nov 2013 • 5 mosUsed scientific methodology and testing to optimize elements of marketing and sales funnels. Collaborated with internal experts to identify high impact opportunities and potential key learnings to gain customer insights and increase online conversion.

Education

U

University of North Florida

Master of Business Administration (MBA), MBA2010 - 2012
F

Florida State University

Bachelor of Science (B.S.), Real Estate2003 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.