Anusha Varma

Chief of Staff • Project Manager • Growth Marketing Manager • Singapore

Strategy & Business Development

Go-to-market Strategy

Marketing Strategy

Design Thinking

User Research

Product Marketing

Digital Marketing

Branding

Brand Strategy

Content Strategy

Available for hire fromNegotiable

Contracts

Experienced Marketing and Strategy Transformation Professional

I have 15 years’ experience across The LEGO Group, Google Inc, and Deutsche Bank, and am currently working directly with startups, Founders and SME's as an independent consultant. My expertise is in combining complex problem solving with business and marketing strategy, and successfully delivering transformation initiatives. Here are some areas I can help you with: - Business strategy: business development, go-to-market strategy & execution, chief of staff - Product & Project Management: product innovation, product awareness and adoption, narratives and influencing - Cross-disciplinary marketing: product, brand, consumer, research, data analysis, campaign execution - eCommerce: eCommerce models, performance marketing, merchandising

Projects

Case Study: 1 on 1 Ideation Through LEGO Serious Play

Luke Marshall is a consultant, a published author and a full-spectrum marketing expert. His portfolio is as varied as it is impressive, and yet, this versatility creates a unique challenge: defining a clear market identity which resonates with start-ups and scale-ups, and brings in business from new clients outside Luke's existing network. We used the LEGO Serious Play Method to tackle this nuanced and complex issue. Read it about it here!See More

Launching eCommerce in SEA for The LEGO Group

LEGO had an existing eCommerce footprint in Western Europe (WE) andUSA, but nothing yet in SEA. They were keen to establish an eCommerce business in the region as there was agreement within the senior leadership that eCommerce was vital for future growth. I analysed the region and key players, designed a model for go to market, developed partnerships with marketplaces, launched the venture and grew the business to SGD$ 1 million before handing it over to local business units to take the venture forward.See More

Work History

Digital Transformation Consultant - Consumer Research, Brand Strategy, Content Strategy, Automation

Global Financial Consultants Pte Ltd (GFC)null

Marketing Advisor

FewcentsAdvised and executed a successful brand relaunch for Fewcents. Key actions included: - Defining key personas (audience, pain points, need states, KPI's) - Designing a brand strategy - Advising on website design, style and tone of voice - Executing copywriting - homepage, product pages, case studies, blogs Post-relaunch on-going actions: - Developing new key marketing materials - case studies and presentations - Defining a content strategy with key pillars and success metrics - Executing website SEO and content strategy

Digital Consumer Engagement Product & Marketing, APAC and China

LEGO GroupFeb 2018 - Jul 2022 • 4 yrs 6 mosIdentified new market opportunities to expand the LEGO Digital Ecosystem, elevating the consumer & brand experience, drove marketing pilots, co-owned the global media & marketing strategy for APAC, and owned the marketing work stream for a new digital innovation

Senior Regional eCommerce Manager, SEA

LEGO GroupOct 2015 - Jan 2018 • 2 yrs 4 mosDefined the eCommerce strategy for the Southeast Asia (SEA) region including creating the eCommerce channel strategy, roadmap for development and proposed timeline for establishing eCommerce marketplace channels. Brought APAC LEGO store partners online and delivered omnichannel test and learn projects in collaboration with Global eCommerce

Senior Account Manager, FMCG and Auto

Google Asia PacificJun 2011 - Aug 2015 • 4 yrs 3 mosInfluenced Google's major traditional advertising clients to adopt digital marketing and technology solutions, increasing marketing reach and engagement with target audiences. conceptualized bespoke workshops and training sessions based on client business challenges to help brands on desired innovation journeys by supporting conceptualization, ideation, and execution. Customer portfolio included Unilever, McDonald's, Asia Pacific Breweries, Nestle, L'Oreal, Coca Cola and the Singapore Government Ministries

Assistant Vice President, Prime Services

Deutsche BankJan 2005 - Jan 2010 • 5 yrs 1 moManaged Hedge Fund clients (US$200 million US$1 billion in assets under management) based in Singapore, Hong Kong, and London, and drove revenue growth

Education

Singapore Management University

Bachelor's degree, Business Administration and Management, General2001 - 2005

St. Andrews Junior College, Singapore

GCE 'A' Levels, Liberal Arts and Sciences/Liberal Studies

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