Top Talent like Anusha are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Anusha Varma

Chief of Staff • Project Manager • Growth Marketing Manager • Singapore
Strategy & Business Development
Go-to-market Strategy
Marketing Strategy
Design Thinking
User Research
Product Marketing
Digital Marketing
Branding
Brand Strategy
Content Strategy
Available for hire fromNegotiable
Contracts
Experienced Marketing and Strategy Transformation Professional
I have 15 years’ experience across The LEGO Group, Google Inc, and Deutsche Bank, and am currently working directly with startups, Founders and SME's as an independent consultant. My expertise is in combining complex problem solving with business and marketing strategy, and successfully delivering transformation initiatives. Here are some areas I can help you with: - Business strategy: business development, go-to-market strategy & execution, chief of staff - Product & Project Management: product innovation, product awareness and adoption, narratives and influencing - Cross-disciplinary marketing: product, brand, consumer, research, data analysis, campaign execution - eCommerce: eCommerce models, performance marketing, merchandising

Projects

Case Study: 1 on 1 Ideation Through LEGO Serious Play

Luke Marshall is a consultant, a published author and a full-spectrum marketing expert. His portfolio is as varied as it is impressive, and yet, this versatility creates a unique challenge: defining a clear market identity which resonates with start-ups and scale-ups, and brings in business from new clients outside Luke's existing network. We used the LEGO Serious Play Method to tackle this nuanced and complex issue. Read it about it here!See More

Launching eCommerce in SEA for The LEGO Group

LEGO had an existing eCommerce footprint in Western Europe (WE) andUSA, but nothing yet in SEA. They were keen to establish an eCommerce business in the region as there was agreement within the senior leadership that eCommerce was vital for future growth. I analysed the region and key players, designed a model for go to market, developed partnerships with marketplaces, launched the venture and grew the business to SGD$ 1 million before handing it over to local business units to take the venture forward.See More

Work History

G

Digital Transformation Consultant - Consumer Research, Brand Strategy, Content Strategy, Automation

Global Financial Consultants Pte Ltd (GFC)null
F

Marketing Advisor

FewcentsAdvised and executed a successful brand relaunch for Fewcents. Key actions included: - Defining key personas (audience, pain points, need states, KPI's) - Designing a brand strategy - Advising on website design, style and tone of voice - Executing copywriting - homepage, product pages, case studies, blogs Post-relaunch on-going actions: - Developing new key marketing materials - case studies and presentations - Defining a content strategy with key pillars and success metrics - Executing website SEO and content strategy
L

Digital Consumer Engagement Product & Marketing, APAC and China

LEGO GroupFeb 2018 - Jul 2022 • 4 yrs 6 mosIdentified new market opportunities to expand the LEGO Digital Ecosystem, elevating the consumer & brand experience, drove marketing pilots, co-owned the global media & marketing strategy for APAC, and owned the marketing work stream for a new digital innovation
L

Senior Regional eCommerce Manager, SEA

LEGO GroupOct 2015 - Jan 2018 • 2 yrs 4 mosDefined the eCommerce strategy for the Southeast Asia (SEA) region including creating the eCommerce channel strategy, roadmap for development and proposed timeline for establishing eCommerce marketplace channels. Brought APAC LEGO store partners online and delivered omnichannel test and learn projects in collaboration with Global eCommerce
G

Senior Account Manager, FMCG and Auto

Google Asia PacificJun 2011 - Aug 2015 • 4 yrs 3 mosInfluenced Google's major traditional advertising clients to adopt digital marketing and technology solutions, increasing marketing reach and engagement with target audiences. conceptualized bespoke workshops and training sessions based on client business challenges to help brands on desired innovation journeys by supporting conceptualization, ideation, and execution. Customer portfolio included Unilever, McDonald's, Asia Pacific Breweries, Nestle, L'Oreal, Coca Cola and the Singapore Government Ministries
D

Assistant Vice President, Prime Services

Deutsche BankJan 2005 - Jan 2010 • 5 yrs 1 moManaged Hedge Fund clients (US$200 million US$1 billion in assets under management) based in Singapore, Hong Kong, and London, and drove revenue growth

Education

S

Singapore Management University

Bachelor's degree, Business Administration and Management, General2001 - 2005
S

St. Andrews Junior College, Singapore

GCE 'A' Levels, Liberal Arts and Sciences/Liberal Studies

Similar Pangeans

Michele Joel, MBA

With 24+ years of experience driving rapid sales, Michele Joel's innovative strategies and global expertise deliver growth.
Growth Marketing Management • 20 years of exp. • London, England, GB

Natalia Cristin

Marketing strategist on a mission to level-up impact-driven brands through the power of innovation, marketing strategy and digital transformation
Product Marketing • Creative & Brand Strategy • Sales Strategy • 10 years of exp. • Paris, IDF, FR

Suzanne (Seligman) Reimer

Chief Marketing Officer with Expertise in Digital Transformation and Brand Growth
Content Marketing • Creative & Brand Strategy • Growth Marketing Management • 20 years of exp. • Marlboro Township, NJ, US

Maria Jose Lamadrid

10 years building brands based on deep analysis and mapping KPIs that return their investment through clear strategies that deliver results.
Growth Marketing Management • Creative & Brand Strategy • Social Media Marketing • 10 years of exp. • Monterrey, N.L., MX

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Marketing and Strategy Transformation Professional
I have 15 years’ experience across The LEGO Group, Google Inc, and Deutsche Bank, and am currently working directly with startups, Founders and SME's as an independent consultant. My expertise is in combining complex problem solving with business and marketing strategy, and successfully delivering transformation initiatives. Here are some areas I can help you with: - Business strategy: business development, go-to-market strategy & execution, chief of staff - Product & Project Management: product innovation, product awareness and adoption, narratives and influencing - Cross-disciplinary marketing: product, brand, consumer, research, data analysis, campaign execution - eCommerce: eCommerce models, performance marketing, merchandising

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Michele Joel, MBA

With 24+ years of experience driving rapid sales, Michele Joel's innovative strategies and global expertise deliver growth.
Growth Marketing Management • 20 years of exp. • London, England, GB

Natalia Cristin

Marketing strategist on a mission to level-up impact-driven brands through the power of innovation, marketing strategy and digital transformation
Product Marketing • Creative & Brand Strategy • Sales Strategy • 10 years of exp. • Paris, IDF, FR

Suzanne (Seligman) Reimer

Chief Marketing Officer with Expertise in Digital Transformation and Brand Growth
Content Marketing • Creative & Brand Strategy • Growth Marketing Management • 20 years of exp. • Marlboro Township, NJ, US

Maria Jose Lamadrid

10 years building brands based on deep analysis and mapping KPIs that return their investment through clear strategies that deliver results.
Growth Marketing Management • Creative & Brand Strategy • Social Media Marketing • 10 years of exp. • Monterrey, N.L., MX

Top Talent like Anusha are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Anusha Varma

Chief of Staff • Project Manager • Growth Marketing Manager • Singapore
Strategy & Business Development
Go-to-market Strategy
Marketing Strategy
Design Thinking
User Research
Product Marketing
Digital Marketing
Branding
Brand Strategy
Content Strategy
Available for hire fromNegotiable
Contracts

Projects

Case Study: 1 on 1 Ideation Through LEGO Serious Play

Luke Marshall is a consultant, a published author and a full-spectrum marketing expert. His portfolio is as varied as it is impressive, and yet, this versatility creates a unique challenge: defining a clear market identity which resonates with start-ups and scale-ups, and brings in business from new clients outside Luke's existing network. We used the LEGO Serious Play Method to tackle this nuanced and complex issue. Read it about it here!

Launching eCommerce in SEA for The LEGO Group

LEGO had an existing eCommerce footprint in Western Europe (WE) andUSA, but nothing yet in SEA. They were keen to establish an eCommerce business in the region as there was agreement within the senior leadership that eCommerce was vital for future growth. I analysed the region and key players, designed a model for go to market, developed partnerships with marketplaces, launched the venture and grew the business to SGD$ 1 million before handing it over to local business units to take the venture forward.

Work History

G

Digital Transformation Consultant - Consumer Research, Brand Strategy, Content Strategy, Automation

Global Financial Consultants Pte Ltd (GFC)null
F

Marketing Advisor

FewcentsAdvised and executed a successful brand relaunch for Fewcents. Key actions included: - Defining key personas (audience, pain points, need states, KPI's) - Designing a brand strategy - Advising on website design, style and tone of voice - Executing copywriting - homepage, product pages, case studies, blogs Post-relaunch on-going actions: - Developing new key marketing materials - case studies and presentations - Defining a content strategy with key pillars and success metrics - Executing website SEO and content strategy
L

Digital Consumer Engagement Product & Marketing, APAC and China

LEGO GroupFeb 2018 - Jul 2022 • 4 yrs 6 mosIdentified new market opportunities to expand the LEGO Digital Ecosystem, elevating the consumer & brand experience, drove marketing pilots, co-owned the global media & marketing strategy for APAC, and owned the marketing work stream for a new digital innovation
L

Senior Regional eCommerce Manager, SEA

LEGO GroupOct 2015 - Jan 2018 • 2 yrs 4 mosDefined the eCommerce strategy for the Southeast Asia (SEA) region including creating the eCommerce channel strategy, roadmap for development and proposed timeline for establishing eCommerce marketplace channels. Brought APAC LEGO store partners online and delivered omnichannel test and learn projects in collaboration with Global eCommerce
G

Senior Account Manager, FMCG and Auto

Google Asia PacificJun 2011 - Aug 2015 • 4 yrs 3 mosInfluenced Google's major traditional advertising clients to adopt digital marketing and technology solutions, increasing marketing reach and engagement with target audiences. conceptualized bespoke workshops and training sessions based on client business challenges to help brands on desired innovation journeys by supporting conceptualization, ideation, and execution. Customer portfolio included Unilever, McDonald's, Asia Pacific Breweries, Nestle, L'Oreal, Coca Cola and the Singapore Government Ministries
D

Assistant Vice President, Prime Services

Deutsche BankJan 2005 - Jan 2010 • 5 yrs 1 moManaged Hedge Fund clients (US$200 million US$1 billion in assets under management) based in Singapore, Hong Kong, and London, and drove revenue growth

Education

S

Singapore Management University

Bachelor's degree, Business Administration and Management, General2001 - 2005
S

St. Andrews Junior College, Singapore

GCE 'A' Levels, Liberal Arts and Sciences/Liberal Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.