Asar Dhandala

I have over 9 years of experience in designing SaaS products, web apps, and mobile applications. I've been the Lead Product Designer at Sikoia, a B2B SaaS company offering a Unified Data Platform (UDP) that automates compliance and risk processes by managing business and personal data, thus providing our customers with a complete view for improved decision-making. Previously, I served as the Lead Product Designer at Homeppl, a B2B2C SaaS company helping landlords avoid KYC fraud and minimise the risk of letting a property. Before that, I was the Founding Product Designer at Whatis (EKYU Ltd), a B2B enterprise tools company, which was acquired by Hightouch in 2022. I hold a US 'Genius Green Card' & UK 'Exceptional Talent' visa.

Projects

Part 1: Automating Key Stages through Sikoia’s dashboard

The project focuses on enhancing the verification and onboarding processes for businesses and individuals using Sikoia's dashboard, centralising essential data for efficiency in decision-making. It aims to address the gap in streamlining these processes by integrating features that allow users to compare information against specific onboarding criteria within the platform, thus keeping user data secure and improving decision time per case. Tools like Figma, FigJam, Azure DevOps, Notion, and DataDog support the design and research phases, highlighting a user-centric approach to optimise the dashboard's functionality. For more detailed information, you can view the full document on NotionSee More

Part 2: AI meets Sikoia’s dashboard

The project focuses on enhancing Sikoia's dashboard through AI integration for efficient AML/PEPs/Sanctions analysis and affordability calculations. Sikoia streamlines verification by aggregating identity checks, credit evaluations, and financial document analysis. Users manually review extensive data, facing challenges with the volume of articles and the manual verification of financial documents for affordability checks. The goal is to expedite decision-making processes, which are hampered by these manual tasks, indicating a need for more automated solutions to maintain speed and accuracy in the fast-paced financial sector. For detailed information, you can visit the provided linkSee More

Sikoia’s Design System

The project focuses on developing a unified design system and component library for Sikoia's dashboard, aimed at managing verification data and financial documents efficiently. The goal was to standardise design, enhance user experience, and support scalability. As Lead Product Designer, responsibilities included research, design principle definition, and component library creation, improving the design-to-development workflow, and establishing a consistent brand identity. The process involved user and competitive analysis, technical evaluation, and leveraging tools like Figma for design collaboration and documentation. For more detailed information, you can visit the project description on Notion.See More

Work History

Lead Product Designer

SikoiaJan 2023 - Apr 2024 • 1 yr 4 mosSikoia offers a Unified Data Platform (UDP) that automates compliance and onboarding risk processes by managing business and personal data, thus providing our customers with a complete view for improved decision-making. I conceptualised their checklist feature, designing it from inception to completion (0 → 1), which streamlined the decision-making process. Additionally, I played a pivotal role in integrating AI (ChatGPT) into the dashboard, enabling the summarization of media/PEPs articles and the extraction of insights from income and other financial documents; and built their design system. I lead all aspects of the design process: ● Lead the end-to-end design experience, covering all aspects of the design process from discovery and ideation to testing and implementation. ● Built and maintained UI components and design system in collaboration with the front-end team. ● Design mock-ups and prototypes to effectively communicate features and solutions to stakeholders, to designing high fidelity designs in Figma for dev handover. ● Conduct user research through interviews, surveys, and user testing sessions.

Lead Product Designer

HomepplApr 2022 - Jan 2023 • 10 mosHomeppl is a series-A, VC-backed B2B SaaS company helping landlords avoid KYC fraud and minimise the risk of letting a property. Their product offerings cover landlords (B2B) and tenants (B2C) across desktop and mobile. I’m their Lead Product Designer, leading all aspects of the design process. During my tenure, I’ve improved and increased their customer satisfaction metric from mid-70% to 95%. I also managed a team of freelance designers (STXNext) based in Poland. ● Spearheaded a green-field project that opened up a new product vertical and revenue stream for the company. ● Worked closely with the Chief Product Officer, product manager and other stakeholders in building the product and its features. ● Design mock-ups and prototypes to effectively communicate features and solutions to stakeholders, to designing high fidelity designs in Figma for dev handover. ● Guide and coach other designers and non-designers to uplift their design thinking capabilities.

Founding Product Designer

WhatisAug 2021 - Mar 2022 • 8 mosWhatis is an early-stage, VC backed B2B tools company that lets your team access highly contextual, short-form information or videos, right from Slack and Chrome. I was their first designer to join the Product team, having sole ownership for all aspects of the design process, doing user research calls and creating user interfaces and visuals to support company growth and customer requests. I was later responsible for managing two product designers at the company. ● Responsibilities included driving product vision, strategy, and roadmap for their products across Slack, Chrome and Video. ● Work on the full-cycle product development including UX research, wire-framing, copy, and UI designs. ● Develop scalable design systems including component libraries, brand guidelines, and more. ● Work closely with the company's founders to drive the strategic product direction of the business.

Senior Product Designer

HackerbayMar 2016 - Jul 2021 • 5 yrs 5 mosHackerbay is an enterprise developer tools company. I’ve worked on OneUptime which is a complete DevOps platform. It helps Site Reliability Engineering (SRE) Teams monitor software in the cloud and receive alerts by SMS, Email, or Call when something wrong happens. ● Build UX flows and UI mockups by being proficient with Adobe XD. ● Work with design and engineering teams to discover, design, validate, and ship well-crafted features in a highly iterative delivery approach. ● Define success metrics and prioritise key initiatives. ● Make decisions based on qualitative and quantitative data. Foster a data-driven culture that accelerates testing, delivery, and innovation. ● Relentlessly research and understand customers to prioritise the roadmap and continuously deliver better experiences. ● Collaborate effectively with cross-functional teams to influence and align product strategy and to improve user experience.

User Experience Designer

ToptalJan 2018 - Dec 2020 • 3 yrsContributed to the design and improvement of user experiences across various projects.

Education

Jawaharlal Nehru Technological University

Bachelor of Fine Arts - BFA, Game and Interactive Media Design

SILVER OAK UNIVERSITY

Advance Diploma, Graphic Design and 3D Animation

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