Top Talent like Asharee are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Asharee Peters

Growth Marketing Manager • New Orleans, LA, US
B2B Marketing
Growth Marketing
Product Marketing
Marketing Strategy
Content Writing
Lead Generation
Influencer Marketing
Social Media Marketing
Content Creation
Email Marketing
Digital Advertising
Social Ad Campaigns
Customer Relationship Management
Marketing Analytics
Available for hire fromNegotiable
Contracts
Product Marketer | Growth Marketing Strategist | Copywriter
Experienced marketing professional with a history of working in the publishing and tech industry. Skilled in performance-based marketing, brand marketing, growth marketing, digital content creation, and short and long-form written content. Experienced in executing high-impact campaigns, optimizing performance, and driving customer engagement across digital platforms.

Work History

P

Associate Marketing Manager

Penguin Random HouseMar 2022 - Jun 2023 • 1 yr 4 mosLead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications. Organize title-marketing strategies, advertising campaigns, analytics, and budgets to help maximize ROI. Develop social media strategies for titles designed to maximize engagement and connect with a book’s audience. Liaise with Publicity, Editorial, Sales, and Audience Development and their larger teams to implement cohesive campaigns and promotions. Communicate marketing updates to sales, authors, agents, and other stakeholders as needed. Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market titles to consumers, influencers, and booksellers.
M

Marketing Coordinator

MacmillanMay 2021 - May 2022 • 1 yr 1 moCollaborated on multi-bestseller projects including critically acclaimed novels, Beautiful World Where Are You by Sally Rooney, My Seven Black Fathers by Will Jawando, and Crossroads by Jonathan Franzen. Created the viral and highly sought after “Sally Rooney bucket hat” which was covered by multiple outlets such as GQ and the New York Times Style section and became a popular social media meme.
M

Marketing Assistant

MacmillanJan 2020 - May 2021 • 1 yr 5 mosManaged ~200 titles a year including high priority titles such as Firekeeper’s Daughter by Angeline Boulley, Of Women and Salt by Gabriela Garcia, and Remote Control by Nebula Award Winner Nnedi Okafor.
H

Marketing and Publicity Assistant

Holiday House Publishing, Inc.May 2019 - Dec 2019 • 8 mosProvided administrative support to the VP of Marketing and Publicity, and Executive Director of Trade Marketing. Designed and sent out company newsletters to 20k+ subscribers.
H

Office Manager

Holiday House Publishing, Inc.Oct 2018 - May 2019 • 8 mosManaged all company correspondence and oversaw budget.
X

Writing Center Tutor

Xavier University of LouisianaAug 2016 - May 2018 • 1 yr 10 mosEdited academic papers. Assisted students with grammar, organization, and writing with clarity.
X

Editorial Assistant

Xavier University of LouisianaFeb 2017 - May 2017 • 4 mosRead and evaluated university newspaper manuscripts.
T

Editorial Intern

Tor/Forge BooksJun 2017 - Aug 2017 • 3 mosRead and evaluated manuscripts. Organized and maintained database of editorial contacts.
B

Senior Marketing Manager

BUTTONDOWNFreelancer• Create and implement SEO-driven marketing campaigns using Google Analytics and Ahrefs, identifying growth opportunities and increasing brand visibility by 20%. • Design and produce marketing materials, including product guides and case studies, which contributed to a 15% increase in customer engagement and brand recognition. • Coordinate multiple marketing initiatives, ensuring timely execution, effective collaboration, and alignment with business goals. • Analyze customer data and implement feedback loops to refine marketing strategies, resulting in a 10% increase in conversion rates and customer retention. • Ideate, realize, and manage comprehensive social media strategy across all relevant platforms (LinkedIn, X, Facebook, Instagram, Threads, Mastodon, Bluesky, and Tumblr) • Track, analyze, and report on key social media metrics (reach, engagement, website traffic, lead generation, sentiment) and community growth. • Identify opportunities to leverage new tools and tactics to enhance social media presence.
M

PENGUIN RANDOM HOUSE

Marketing Manager Full-time EmployeeJan 2022 - Jan 2023 • 1 yr 1 mo• Directed 30+ marketing campaigns, surpassing campaign goals and significantly boosting sales. • Developed landing pages for book launches, refining copy and design to maximize conversions. • Built persona-based email campaigns, driving engagement and expanding brand awareness. • Led and optimized large-scale digital ad campaigns (paid and organic), managing partnerships with vendors like Goodreads and Book Riot, writing ad copy, creating design briefs, and analyzing performance to ensure optimal ROI/ROAS. • Ideated and executed organic social media content strategy across multiple platforms, maintaining consistent brand messaging and garnering a 10% increase in engagement. • Facilitated successful author partnerships, including rebranding initiatives and guiding authors in leveraging their networks (social media, newsletters, industry contacts) to amplify their campaigns. • Formulated and executed high-impact digital and social media strategies for nonfiction titles, driving engagement and expanding brand awareness across TikTok, Meta, Instagram, and X (formerly Twitter). • Implemented buzz-building campaigns, securing early reviews, industry endorsements, and book club features such as Reese’s Book Club, generating significant pre-launch excitement and media coverage. • Monitored campaign performance metrics and provided actionable insights to optimize future strategies.
M

Associate Marketing Manager

MACMILLAN PUBLISHINGFull-time EmployeeJan 2021 - Jan 2022 • 1 yr 1 mo• Engineered creative campaigns for bestselling nonfiction titles, including Beautiful World, Where Are You by Sally Rooney, boosting visibility and garnering 20k purchases in first week sales. • Pioneered viral social media campaigns, generating coverage in top outlets like GQ and The New York Times, increasing engagement by 25% and contributing to 20k first week sales. • Collaborated with sales teams to create cohesive marketing materials, ensuring alignment with campaign goals and driving pipeline growth. • Devised and managed paid advertising campaigns across platforms, maximizing traffic and conversions. • Analyzed campaign performance and conducted A/B testing to improve ad copy and targeting.
M

Marketing Coordinator

MACMILLAN PUBLISHINGFull-time EmployeeJan 2020 - Jan 2021 • 1 yr 1 mo• Championed social media and email campaigns for high-profile books, increasing follower engagement and building loyal audiences. • Produced virtual events, including an author AMA, engaging 50+ attendees and generating buzz around book releases. • Spearheaded influencer outreach and promotional campaigns, driving awareness and lead generation.
H

Marketing Assistant

HOLIDAY HOUSE PUBLISHINGFull-time EmployeeJan 2018 - Jan 2019 • 1 yr 1 mo• Contributed to marketing campaigns for award-winning children’s titles, including Dreamers by Yuyi Morales, increasing visibility and sales through strategic outreach to educators, booksellers, and librarians. • Crafted targeted promotional materials and email newsletters, increasing book visibility and sales by 15%. • Supported marketing and publicity teams at book conferences, ensuring successful event participation and brand visibility. • Streamlined outreach to educators, booksellers, and librarians, driving key partnerships and expanding distribution.

Education

X

Xavier University of Louisiana

English Literature and Spanish Literature and Language

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Product Marketer | Growth Marketing Strategist | Copywriter
Experienced marketing professional with a history of working in the publishing and tech industry. Skilled in performance-based marketing, brand marketing, growth marketing, digital content creation, and short and long-form written content. Experienced in executing high-impact campaigns, optimizing performance, and driving customer engagement across digital platforms.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Asharee are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Asharee Peters

Growth Marketing Manager • New Orleans, LA, US
B2B Marketing
Growth Marketing
Product Marketing
Marketing Strategy
Content Writing
Lead Generation
Influencer Marketing
Social Media Marketing
Content Creation
Email Marketing
Digital Advertising
Social Ad Campaigns
Customer Relationship Management
Marketing Analytics
Available for hire fromNegotiable
Contracts

Work History

P

Associate Marketing Manager

Penguin Random HouseMar 2022 - Jun 2023 • 1 yr 4 mosLead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications. Organize title-marketing strategies, advertising campaigns, analytics, and budgets to help maximize ROI. Develop social media strategies for titles designed to maximize engagement and connect with a book’s audience. Liaise with Publicity, Editorial, Sales, and Audience Development and their larger teams to implement cohesive campaigns and promotions. Communicate marketing updates to sales, authors, agents, and other stakeholders as needed. Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market titles to consumers, influencers, and booksellers.
M

Marketing Coordinator

MacmillanMay 2021 - May 2022 • 1 yr 1 moCollaborated on multi-bestseller projects including critically acclaimed novels, Beautiful World Where Are You by Sally Rooney, My Seven Black Fathers by Will Jawando, and Crossroads by Jonathan Franzen. Created the viral and highly sought after “Sally Rooney bucket hat” which was covered by multiple outlets such as GQ and the New York Times Style section and became a popular social media meme.
M

Marketing Assistant

MacmillanJan 2020 - May 2021 • 1 yr 5 mosManaged ~200 titles a year including high priority titles such as Firekeeper’s Daughter by Angeline Boulley, Of Women and Salt by Gabriela Garcia, and Remote Control by Nebula Award Winner Nnedi Okafor.
H

Marketing and Publicity Assistant

Holiday House Publishing, Inc.May 2019 - Dec 2019 • 8 mosProvided administrative support to the VP of Marketing and Publicity, and Executive Director of Trade Marketing. Designed and sent out company newsletters to 20k+ subscribers.
H

Office Manager

Holiday House Publishing, Inc.Oct 2018 - May 2019 • 8 mosManaged all company correspondence and oversaw budget.
X

Writing Center Tutor

Xavier University of LouisianaAug 2016 - May 2018 • 1 yr 10 mosEdited academic papers. Assisted students with grammar, organization, and writing with clarity.
X

Editorial Assistant

Xavier University of LouisianaFeb 2017 - May 2017 • 4 mosRead and evaluated university newspaper manuscripts.
T

Editorial Intern

Tor/Forge BooksJun 2017 - Aug 2017 • 3 mosRead and evaluated manuscripts. Organized and maintained database of editorial contacts.
B

Senior Marketing Manager

BUTTONDOWNFreelancer• Create and implement SEO-driven marketing campaigns using Google Analytics and Ahrefs, identifying growth opportunities and increasing brand visibility by 20%. • Design and produce marketing materials, including product guides and case studies, which contributed to a 15% increase in customer engagement and brand recognition. • Coordinate multiple marketing initiatives, ensuring timely execution, effective collaboration, and alignment with business goals. • Analyze customer data and implement feedback loops to refine marketing strategies, resulting in a 10% increase in conversion rates and customer retention. • Ideate, realize, and manage comprehensive social media strategy across all relevant platforms (LinkedIn, X, Facebook, Instagram, Threads, Mastodon, Bluesky, and Tumblr) • Track, analyze, and report on key social media metrics (reach, engagement, website traffic, lead generation, sentiment) and community growth. • Identify opportunities to leverage new tools and tactics to enhance social media presence.
M

PENGUIN RANDOM HOUSE

Marketing Manager Full-time EmployeeJan 2022 - Jan 2023 • 1 yr 1 mo• Directed 30+ marketing campaigns, surpassing campaign goals and significantly boosting sales. • Developed landing pages for book launches, refining copy and design to maximize conversions. • Built persona-based email campaigns, driving engagement and expanding brand awareness. • Led and optimized large-scale digital ad campaigns (paid and organic), managing partnerships with vendors like Goodreads and Book Riot, writing ad copy, creating design briefs, and analyzing performance to ensure optimal ROI/ROAS. • Ideated and executed organic social media content strategy across multiple platforms, maintaining consistent brand messaging and garnering a 10% increase in engagement. • Facilitated successful author partnerships, including rebranding initiatives and guiding authors in leveraging their networks (social media, newsletters, industry contacts) to amplify their campaigns. • Formulated and executed high-impact digital and social media strategies for nonfiction titles, driving engagement and expanding brand awareness across TikTok, Meta, Instagram, and X (formerly Twitter). • Implemented buzz-building campaigns, securing early reviews, industry endorsements, and book club features such as Reese’s Book Club, generating significant pre-launch excitement and media coverage. • Monitored campaign performance metrics and provided actionable insights to optimize future strategies.
M

Associate Marketing Manager

MACMILLAN PUBLISHINGFull-time EmployeeJan 2021 - Jan 2022 • 1 yr 1 mo• Engineered creative campaigns for bestselling nonfiction titles, including Beautiful World, Where Are You by Sally Rooney, boosting visibility and garnering 20k purchases in first week sales. • Pioneered viral social media campaigns, generating coverage in top outlets like GQ and The New York Times, increasing engagement by 25% and contributing to 20k first week sales. • Collaborated with sales teams to create cohesive marketing materials, ensuring alignment with campaign goals and driving pipeline growth. • Devised and managed paid advertising campaigns across platforms, maximizing traffic and conversions. • Analyzed campaign performance and conducted A/B testing to improve ad copy and targeting.
M

Marketing Coordinator

MACMILLAN PUBLISHINGFull-time EmployeeJan 2020 - Jan 2021 • 1 yr 1 mo• Championed social media and email campaigns for high-profile books, increasing follower engagement and building loyal audiences. • Produced virtual events, including an author AMA, engaging 50+ attendees and generating buzz around book releases. • Spearheaded influencer outreach and promotional campaigns, driving awareness and lead generation.
H

Marketing Assistant

HOLIDAY HOUSE PUBLISHINGFull-time EmployeeJan 2018 - Jan 2019 • 1 yr 1 mo• Contributed to marketing campaigns for award-winning children’s titles, including Dreamers by Yuyi Morales, increasing visibility and sales through strategic outreach to educators, booksellers, and librarians. • Crafted targeted promotional materials and email newsletters, increasing book visibility and sales by 15%. • Supported marketing and publicity teams at book conferences, ensuring successful event participation and brand visibility. • Streamlined outreach to educators, booksellers, and librarians, driving key partnerships and expanding distribution.

Education

X

Xavier University of Louisiana

English Literature and Spanish Literature and Language

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.