Top Talent like Ashley are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Ashley Jefferson
Product Management
Business Strategy
Market Research
Digital Product Leader and Strategist | Connecting Dots and People
Experienced Product Leader and Strategist with 8+ years of experience. I help businesses find viable opportunities, assess product-market fit, and launch with confidence. With my rare ability to connect dots, present insights, and bring people together, I can guide your venture to success. I enjoy building digital experiences especially in the FinTech, Travel, & Health & Wellness spaces. Let's collaborate!
Projects
Work History
A
CEO & Fractional Leader
Ashley Grace ConsultancyAshley Grace Consultancy empowers founders with focus & foundation for ventures. Advises on go-to-market, pricing, channels; conducts research for informed product decisions & customer satisfaction. Here is an example of the work we do: Introduction: A driven founder envisioned a fitness app powered by AI. The goal was not only assessing the idea's feasibility but distinguishing it in a saturated market. Challenges: Idea Realization: The ambition was blending fitness with AI, but how? Market Trends: Recognizing evolving fitness inclinations was vital to gauge the idea's relevance. User Perception & Spending: Understanding users' fitness views and investment habits was crucial. Competition: Identifying gaps in the market would help position this new venture uniquely. Approach: Customer Profiling: I explored potential users and the current solutions they lean on. Behavioral Analysis: Investigating users' fitness habits and tech openness yielded rich insights. Expert Feedback: I garnered insights from fitness experts about tech integration in the sector. AI Exploration: Studied existing AI roles in fitness, sharpening the innovation vision. User Research: Post analysis, hands-on user studies refined our understanding of market needs. Insightful Planning: The gathered data honed the project's direction, clarified user expectations, and suggested MVP elements. Contributions: Market Entry Insight: I provided strategies for market introduction, ideal pricing, and distribution for enhanced visibility. Data-Informed Choices: Our deep dive into market and user insights shaped a user-centric experience. Conclusion: By combining thorough market analysis, user insights, and a grasp of fitness tech, I steered the founder from a raw concept to a solid product blueprint. This highlights the significance of meticulous research and a user-focused mindset in shaping products.J
Senior Product Manager
JP Morgan ChaseNov 2020 - May 2023 • 2 yrs 7 mosIntroduction: JP Morgan Chase aimed to revolutionize personal financial management by providing a digital money coach for its customers. Challenges: Vision: The bank had a strategic vision, but lacked clarity on design, features, and functionalities. Assumptions: Not all strategic assumptions were clear, potentially affecting product launch and success. Decision-making: The team struggled with making informed decisions and prioritizing features. Approach: Customer Analysis: Conducted extensive research on the industry and target customers. Strategy Refinement: Utilized both qualitative and quantitative data to refine strategy. Solution Design: Used research insights to design solutions addressing real-world customer challenges. Prioritization: Directed the team in prioritizing essential features for the envisioned product. Strategic Adaptation: Led strategic changes based on evolving challenges and market conditions. Outcomes: Launch: Developed "Wealth Plan", a personal finance dashboard with tools for spending, budgeting, and liquidity monitoring. Recognition: The product received industry attention and award nominations. Rollout: Successfully piloted internally with 12,000 participants and externally reached 55 million clients. Performance: Improved dashboard load times by 15%, enhancing user experience. Leadership: Led a multifunctional team, overseeing product development and identifying growth opportunities. Conclusion: Emphasizing a customer-focused approach and data utilization, I helped JP Morgan Chase achieve their vision for Wealth Plan, highlighting the significance of integrating strategy with actionable insights in digital products.K
Consultant
Kenvue (formerly a Johnson & Johnson company)Sep 2022 - Jan 2023 • 5 mosIntroduction: With the division of Johnson & Johnson's businesses, Kenvue was born, inheriting its consumer brands. Venturing into the less-explored domain of women's health, particularly menopause, Kenvue aimed to carve its niche. The challenge was to build credibility in this new realm, especially on a topic as nuanced and often sidestepped as menopause. Challenges: Uncharted Waters: Kenvue, a newcomer to menopause care, had to earn trust without leaning on the Johnson & Johnson legacy. Sensitive Subject: Menopause, frequently sidelined in medical discourse, demanded an empathetic approach to address women's genuine concerns. Lack of Direction: While research was abundant, a cohesive strategy to mold this into a distinct product was missing. Approach (developed during a 4-month NYU MBA Program study): Literature Exploration: Delved into existing studies to truly understand the complexities of menopause. Market Scrutiny: Investigated the competitive landscape to discern Kenvue's potential standing. Empathy-Driven Research: Engaged with the target audience to discern their views, necessities, and hurdles related to menopause. Strategic Recommendations: Transformed research into actionable insights, notably proposing specialized menopause training for medical professionals. Outcomes: Recognition: Our project's impact was highlighted when we were invited to present our insights to Johnson & Johnson's divisional CEO. Educational Push: Kenvue championed the idea of furnishing doctors with dedicated menopause education, addressing a vital knowledge void. Community Roots: Our efforts set the stage for Kenvue to cultivate a community centered on comprehensive menopause care. Conclusion: Recognizing the intricacies and sensitivities linked with menopause, a bespoke strategy was devised for Kenvue. This not only stamped their credibility in the field but also set them on a path to pioneer in women's health, tackling long-existent care and educational gaps.P
Product Manager
Prudential FinancialJul 2014 - Nov 2020 • 6 yrs 5 mosThis focuses on my time at Prudential in Product (2018-2020). My time before Product was in Corporate Finance. Introduction: Prudential Financial aimed to transition from its traditional B2B roots to become a direct-to-consumer digital leader. Challenges: Organizational Shift: Prudential's new unit sought to establish a digital presence for consumer interactions. Strategy Execution: Translating strategy into actions had obstacles. Assumptions & Decision-making: Untapped assumptions posed risks, and critical decisions required a deeper consumer insight. Integration: The challenge was integrating the digital platform into the broader ecosystem and using the right metrics. User Experience: Balancing client needs, from opening accounts to seeking digital guidance, was crucial. Approach: Customer Analysis: I defined target customers and conducted industry research. Data-Driven Strategy: Utilized data to determine product direction. Stakeholder Collaboration: Ensured alignment between stakeholders and customer objectives. Customer Journey Mapping: Outlined the entire customer interaction process. Agile Delivery: Collaborated for strategic changes, ensured regulatory compliance, and led an Agile team. Outcomes: LINK: A significant step in Prudential's digital consumer engagement journey. Strategic Adjustments: Maintained project timelines despite changes. Regulatory Adherence: Collaborated with legal teams, ensuring compliance with Regulation Best Interest. Performance Metrics: Account openings increased by 31%, lead generation by 15%, and customer conversion rates by 23%. Team Leadership: Led a team in creating Prudential's innovative digital planning experience. Enhanced Communication: Established a communication strategy, ensuring customers received timely updates. Conclusion: I helped Prudential Financial transition from B2B to a direct-to-consumer digital model, emphasizing customer needs, stakeholder collaboration, and data-driven decisions.Education
Seton Hall University
Bachelor's, Business (Finance & Technology)Aug 2011 - May 2015New York University
MBA, EntrepreneurshipSep 2020 - May 2023How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Digital Product Leader and Strategist | Connecting Dots and People
Experienced Product Leader and Strategist with 8+ years of experience. I help businesses find viable opportunities, assess product-market fit, and launch with confidence. With my rare ability to connect dots, present insights, and bring people together, I can guide your venture to success. I enjoy building digital experiences especially in the FinTech, Travel, & Health & Wellness spaces. Let's collaborate!
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Ashley are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Ashley Jefferson
Product Management
Business Strategy
Market Research
Projects
Work History
A
CEO & Fractional Leader
Ashley Grace ConsultancyAshley Grace Consultancy empowers founders with focus & foundation for ventures. Advises on go-to-market, pricing, channels; conducts research for informed product decisions & customer satisfaction. Here is an example of the work we do: Introduction: A driven founder envisioned a fitness app powered by AI. The goal was not only assessing the idea's feasibility but distinguishing it in a saturated market. Challenges: Idea Realization: The ambition was blending fitness with AI, but how? Market Trends: Recognizing evolving fitness inclinations was vital to gauge the idea's relevance. User Perception & Spending: Understanding users' fitness views and investment habits was crucial. Competition: Identifying gaps in the market would help position this new venture uniquely. Approach: Customer Profiling: I explored potential users and the current solutions they lean on. Behavioral Analysis: Investigating users' fitness habits and tech openness yielded rich insights. Expert Feedback: I garnered insights from fitness experts about tech integration in the sector. AI Exploration: Studied existing AI roles in fitness, sharpening the innovation vision. User Research: Post analysis, hands-on user studies refined our understanding of market needs. Insightful Planning: The gathered data honed the project's direction, clarified user expectations, and suggested MVP elements. Contributions: Market Entry Insight: I provided strategies for market introduction, ideal pricing, and distribution for enhanced visibility. Data-Informed Choices: Our deep dive into market and user insights shaped a user-centric experience. Conclusion: By combining thorough market analysis, user insights, and a grasp of fitness tech, I steered the founder from a raw concept to a solid product blueprint. This highlights the significance of meticulous research and a user-focused mindset in shaping products.J
Senior Product Manager
JP Morgan ChaseNov 2020 - May 2023 • 2 yrs 7 mosIntroduction: JP Morgan Chase aimed to revolutionize personal financial management by providing a digital money coach for its customers. Challenges: Vision: The bank had a strategic vision, but lacked clarity on design, features, and functionalities. Assumptions: Not all strategic assumptions were clear, potentially affecting product launch and success. Decision-making: The team struggled with making informed decisions and prioritizing features. Approach: Customer Analysis: Conducted extensive research on the industry and target customers. Strategy Refinement: Utilized both qualitative and quantitative data to refine strategy. Solution Design: Used research insights to design solutions addressing real-world customer challenges. Prioritization: Directed the team in prioritizing essential features for the envisioned product. Strategic Adaptation: Led strategic changes based on evolving challenges and market conditions. Outcomes: Launch: Developed "Wealth Plan", a personal finance dashboard with tools for spending, budgeting, and liquidity monitoring. Recognition: The product received industry attention and award nominations. Rollout: Successfully piloted internally with 12,000 participants and externally reached 55 million clients. Performance: Improved dashboard load times by 15%, enhancing user experience. Leadership: Led a multifunctional team, overseeing product development and identifying growth opportunities. Conclusion: Emphasizing a customer-focused approach and data utilization, I helped JP Morgan Chase achieve their vision for Wealth Plan, highlighting the significance of integrating strategy with actionable insights in digital products.K
Consultant
Kenvue (formerly a Johnson & Johnson company)Sep 2022 - Jan 2023 • 5 mosIntroduction: With the division of Johnson & Johnson's businesses, Kenvue was born, inheriting its consumer brands. Venturing into the less-explored domain of women's health, particularly menopause, Kenvue aimed to carve its niche. The challenge was to build credibility in this new realm, especially on a topic as nuanced and often sidestepped as menopause. Challenges: Uncharted Waters: Kenvue, a newcomer to menopause care, had to earn trust without leaning on the Johnson & Johnson legacy. Sensitive Subject: Menopause, frequently sidelined in medical discourse, demanded an empathetic approach to address women's genuine concerns. Lack of Direction: While research was abundant, a cohesive strategy to mold this into a distinct product was missing. Approach (developed during a 4-month NYU MBA Program study): Literature Exploration: Delved into existing studies to truly understand the complexities of menopause. Market Scrutiny: Investigated the competitive landscape to discern Kenvue's potential standing. Empathy-Driven Research: Engaged with the target audience to discern their views, necessities, and hurdles related to menopause. Strategic Recommendations: Transformed research into actionable insights, notably proposing specialized menopause training for medical professionals. Outcomes: Recognition: Our project's impact was highlighted when we were invited to present our insights to Johnson & Johnson's divisional CEO. Educational Push: Kenvue championed the idea of furnishing doctors with dedicated menopause education, addressing a vital knowledge void. Community Roots: Our efforts set the stage for Kenvue to cultivate a community centered on comprehensive menopause care. Conclusion: Recognizing the intricacies and sensitivities linked with menopause, a bespoke strategy was devised for Kenvue. This not only stamped their credibility in the field but also set them on a path to pioneer in women's health, tackling long-existent care and educational gaps.P
Product Manager
Prudential FinancialJul 2014 - Nov 2020 • 6 yrs 5 mosThis focuses on my time at Prudential in Product (2018-2020). My time before Product was in Corporate Finance. Introduction: Prudential Financial aimed to transition from its traditional B2B roots to become a direct-to-consumer digital leader. Challenges: Organizational Shift: Prudential's new unit sought to establish a digital presence for consumer interactions. Strategy Execution: Translating strategy into actions had obstacles. Assumptions & Decision-making: Untapped assumptions posed risks, and critical decisions required a deeper consumer insight. Integration: The challenge was integrating the digital platform into the broader ecosystem and using the right metrics. User Experience: Balancing client needs, from opening accounts to seeking digital guidance, was crucial. Approach: Customer Analysis: I defined target customers and conducted industry research. Data-Driven Strategy: Utilized data to determine product direction. Stakeholder Collaboration: Ensured alignment between stakeholders and customer objectives. Customer Journey Mapping: Outlined the entire customer interaction process. Agile Delivery: Collaborated for strategic changes, ensured regulatory compliance, and led an Agile team. Outcomes: LINK: A significant step in Prudential's digital consumer engagement journey. Strategic Adjustments: Maintained project timelines despite changes. Regulatory Adherence: Collaborated with legal teams, ensuring compliance with Regulation Best Interest. Performance Metrics: Account openings increased by 31%, lead generation by 15%, and customer conversion rates by 23%. Team Leadership: Led a team in creating Prudential's innovative digital planning experience. Enhanced Communication: Established a communication strategy, ensuring customers received timely updates. Conclusion: I helped Prudential Financial transition from B2B to a direct-to-consumer digital model, emphasizing customer needs, stakeholder collaboration, and data-driven decisions.Education
Seton Hall University
Bachelor's, Business (Finance & Technology)Aug 2011 - May 2015New York University
MBA, EntrepreneurshipSep 2020 - May 2023How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.