Bill Freedman

Growth Marketing Manager • Creative & Brand Strategist • Product Marketing Manager • San Carlos, CA, US

Growth Marketing

Lead Generation

Email Marketing

Digital Advertising

Event Marketing

HubSpot

Google Analyics

Google Tag Manager

Salesforce

Available for hire fromNegotiable

Contracts

3x Sales Pipelines. Irresistible Brands.

Bill Freedman is a hands-on demand generation and marketing consultant with more than a decade of experience building trustworthy relationships with developers and buyers, establishing irresistible brands, and providing pipeline accountability. I've helped growth stage B2B companies – like GridGain, WePay, Constructor.io, and Kong – achieve consistent double-digit revenue growth. Work shoulder-to-shoulder with Bill to - validate your differentiation - accelerate campaign experimentation - create persuasive content - drive BDR productivity - implement programmatic advertising and account based marketing - quantify/analyze digital marketing effectiveness Bill Freedman brings process discipline to pipeline generation. If appropriate for your growth stage, he can implement scalable automated processes using a variety of MarTech tools: Marketo, HubSpot, Salesforce.com, Segment, Koala, Outreach, ZoomInfo, ClearBit, Google Analytics 4 and others to identify in-profile buyers and act on the digital buying signals.

Projects

Launch of Kong, Inc. (Rebrand of Mashape, Inc.)

Kong, Inc., Demand generation. Drove measurable weekly growth of sales accepted leads for a fast-growing enterprise API gateway platform. Managed projects ranging from launching a rebranded website to hosting bi-weekly webinars to re-invigorating Kong’s open source community activities. See More

Work History

Principal Consultant

Product Marketing & ManagementFreelancerMarketing strategy, operations and tactics for customer acquisition, lead generation, marketing automation and product marketing. Satisfied clients include: Nok Nok Labs, Magnet Systems, Cenzic, Symplified, Ribbit Telephony, Active Reasoning, Applicast, Scalix, Compiere, Dana Corporation and Instantis. Note worthy Engagements: Kong, Inc., Demand generation. Drove measurable weekly growth of sales accepted leads for a fast-growing enterprise API gateway platform. Managed projects ranging from launching a rebranded website to hosting bi-weekly webinars to re-invigorating Kong’s open source community activities. Appcelerator, Inc., Marketing operations. Designed closed-loop processes to recruit open source developers, sell subscriptions and generate enterprise sales opportunities. Grew registered developers from 0 to 300,000 and facilitated sales bookings from $0 to 500K in monthly recurring revenue.

Education

Duke University

MBA, General Management

University of Chicago

AB, Social Sciences

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