Bill Freedman

Growth Marketing Manager • Creative & Brand Strategist • Product Marketing Manager • San Carlos, CA, US

Growth Marketing

Lead Generation

Email Marketing

Digital Advertising

Event Marketing

HubSpot

Google Analyics

Google Tag Manager

Salesforce

Available for hire fromNegotiable

Contracts

Hands-on Demand Generation Leadership that Sales Teams and Executives Can Depend On. Specializing in growth-stage B2B SaaS.

Bill Freedman finds sales-ready buyers for your products. With over a decade of experience operationalizing business strategy, you can rely on Bill to stand up forward-looking campaign portfolios and metrics-instrumented demand generation engines that drive awareness, meetings, trials, and new customer acquisition. Work shoulder-to-shoulder with Bill to accelerate campaign execution, content creation, BDR productivity, programmatic advertising, and ABX processes. He'll use proven automated tools such as Marketo, HubSpot, Salesforce.com, Segment, Outreach, Zoominfo, Drift, Google Analytics 4 to help your team act on the right buying signals.

Projects

Launch of Kong, Inc. (Rebrand of Mashape, Inc.)

Kong, Inc., Demand generation. Drove measurable weekly growth of sales accepted leads for a fast-growing enterprise API gateway platform. Managed projects ranging from launching a rebranded website to hosting bi-weekly webinars to re-invigorating Kong’s open source community activities. See More

Work History

Principal Consultant

Product Marketing & ManagementFreelancerJun 2016 - Present • 8 yrs 5 mosMarketing strategy, operations and tactics for customer acquisition, lead generation, marketing automation and product marketing. Satisfied clients include: Nok Nok Labs, Magnet Systems, Cenzic, Symplified, Ribbit Telephony, Active Reasoning, Applicast, Scalix, Compiere, Dana Corporation and Instantis. Note worthy Engagements: Kong, Inc., Demand generation. Drove measurable weekly growth of sales accepted leads for a fast-growing enterprise API gateway platform. Managed projects ranging from launching a rebranded website to hosting bi-weekly webinars to re-invigorating Kong’s open source community activities. Appcelerator, Inc., Marketing operations. Designed closed-loop processes to recruit open source developers, sell subscriptions and generate enterprise sales opportunities. Grew registered developers from 0 to 300,000 and facilitated sales bookings from $0 to 500K in monthly recurring revenue.

Education

Duke University

MBA, General Management

University of Chicago

AB, Social Sciences

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