Biz Davis

Content Marketing Manager • Growth Marketing Manager • Email Marketing Specialist • Toronto, ON, CA

Growth Marketing

Content Development

Web Design

Growth Hacking

Lead Generation

Podcast Marketing

Digital Advertising

Websites

LinkedIn Ads

Instagram Ads

Klaviyo

Twitter

Start-ups

Campaign Marketing

Marketing

Adobe Creative Suite

Available for hire fromNegotiable

Contracts

Experienced Marketing Professional | Content Strategy

Hey there, I'm Biz. I'm a marketing strategist and content producer who knows how to make brands stand out. My thing? Crafting captivating content and smart marketing strategy that doesn't just sound good—it delivers. I got my start in the music scene, where I helped venues, festivals, and artists build unforgettable brands. Now, I bring that same energy to the table with agencies, creators, and B2B companies, using compelling stories, Email and SMS automation, and vibrant online communities to turn heads and boost business.

Projects

Untitled & Co - Shopify Relaunch

Redesigned Shopify Site for Legendary Streetwear brand "Untitled & Co"

Hive.co - Product Marketing

Developed and designed Product Marketing strategy for Hive, the #1 marketing platform for live events

Abacus Agency - Agency Marketing

Created award winning content marketing strategy and lead agency website design and development

Lucky VR - Webflow Design

Interactive, mobile ready Webflow design and development for Pokerstars VR developers

Scratch Bastid's BBQ - Email Marketing

Email and SMS automation and ticket sales strategy for the legendary Skratch Bastid's BBQ tour

Acceler8 Labs - Fractional CMO

Full Fractional CMO services for leading Canadian Advertising Agency, including content marketing, website development and sales support.See More

Work History

Marketing Director

Acceler8 LabsDirected Agency's marketing strategy, focused on Brand Awareness, Thought Leadership, and Content Marketing Built and managed owned media channels including Company Website (Wordpress / Elementor), In-depth Case Studies, Hubspot CRM system, and other materials Established and supervised Client referral and rating process, leading to 10 top rankings on industry directories Launched interactive landing pages to highlight agency services, grew inbound SEO traffic 200%

Product Marketing Manager

Hive.coOct 2023 - May 2024 • 8 mosDeveloped product positioning strategies for Hive.co, a leader in Live Event Marketing software Designed educational / marketing assets to support sales and CX teams in Figma and Adobe Creative Suite Created product positioning and onboarding materials for Hive's Tag and API ecosystem Consulted on product design, UX/UI flow and in-product messaging receiving 5-star customer feedback Implemented first-hand industry insights in messaging to form authentic connections between developers, marketing, and event promoters

Social Media Director

Stealth StartupFreelancerFeb 2023 - May 2023 • 4 mosUnder NDA (Pre-Launch), created go-to-market strategy for social and community marketing plans including influencer and PR strategy. Oversaw creation of visual identity for DTC Gaming brand, co-ordinating designers and animators to deliver a cohesive look and feel across packaging, print and online assets Strategic research, brand positioning and competitive analysis of market delivered to exe team to help inform roadmap and future decision making Co-ordinated and managed media production teams in China to deliver assets at rapid pace, localized across 8 different markets Created influencer outreach program with discounts, rewards and co-promotion plans Led project management and team building efforts to align team with Agile methodology and hire appropriate contractors, freelancers and vendors to support marketing efforts. Designed E-commerce stack (Shopify, HIVE etc) to scale across multiple regions, brands and markets.

Marketing Manager

Abacus.AgencyFeb 2020 - Jan 2023 • 3 yrsContent marketing strategy promoting Canada's premiere Creative Social Agency, growing traffic 250% through content marketing efforts Helmed successful re-branding efforts, positioning the agency as an industry leader in a post-Facebook landscape Produced / hosted 30 podcast episodes using Riverside.fm, focusing on B2B marketing industry + growth strategy Organized / hosted live events (Masterclass) for various industry groups, conducting partner research resulting in sales pipeline velocity increading 50% Curated / edited invite-only E-mail newsletter series 'Rantvertising' connecting 4600 CMOs to industry trends

Digital Strategy Director

The MRG GroupJan 2018 - Sep 2019 • 1 yr 9 mosDirector of digital strategy for Canada's largest independent event promoter and hospitality group. Managed marketing department in producing 600 events per year, including 3 festivals Created a CRM/Email Marketing Database (using Hive) of over 500,000 opt- in leads, generating $2.5 million in directly attributable revenue. Built high-volume production workflows in Adobe Creative Suite for social, print, and video assets, supervising 6 full time designers. Oversaw redesign of over 15 online properties built on Wordpress / PHP, growing combined traffic to over 4 million monthly impressions.

Director Of Marketing And Advertising

Fource EntertainmentJan 2017 - Sep 2018 • 1 yr 9 mosSpearheaded marketing team for Fource Entertainment, a leading producer of live events across North America and Europe. Managed international social media accounts using Buffer with a combined reach of 1.2 million users, generating 3.5 million impressions annually. Increased social media engagement by 500% in first 12 months. Built CRM database in Hive of 40,000 fans, generating $250,000 of revenue from Email marketing channels Collaborated with record labels and artists directly to develop successful radio and XM campaigns.

Digital Marketing Manager

Embrace / Live NationApr 2012 - Apr 2016 • 4 yrs 1 moSupervised marketing team for Toronto's largest independent event producer, overseeing notable properties like Bestival, NXNE, and The Danforth Music Hall. Transitioned from costly print advertising to digital campaigns, saving over $100,000 annually Grew social media engagement by 219% in the first 3 months using Hootsuite and WooBox. Marketed over 400 shows annually across Ontario, including ceating digital ads, video production, print design and more in Adobe Creative Suite

Education

TREBAS

Recording Arts Engineering, Recording Arts Technology/Technician2000 - 2002

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