Top Talent like Caprice are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Caprice Perry
Experienced Communication Strategist Specializing in Brand Strategy and Creative Direction
Creative communicator with over 15 years of experience in brand strategy, creative direction, content creation and copywriting. Experience spans both agency and in-house roles across industries such as communications, branding and media. Proactive, entrepreneurial spirit adept at high-level strategy and detailed execution. Consistently acknowledged for spirit of trust, empathy and excellence.
Work History
C
Communication Strategist
Caprice Perrywww.capriceperry.com I serve as a fractional brand and communications partner for growing companies – bringing clarity, consistency and creative direction to brands navigating their next stage. Leaders hire me to: • define or realign their brand strategy to make a meaningful impact • strengthen their messaging to connect with their team and customers • enhance their customer experience to build loyalty • communicate effectively with creative partners to bring their brand to life • and more!T
Partner and Communication Strategist
The CP ConnectionStrategic communication consulting and leadership coaching • Work with client leadership to strengthen organizational communication, elevate brand strategy and align culture • Conduct communication audits, facilitate brand visioning sessions, draft communication goals and key messages, develop communication strategy, copywriting for customer and employee touch points • Coach individuals to explore personal strengths and heighten leadership developmentP
Director of Brand and Communication
Platinum Home WarrantyJan 2013 - Jan 2020 • 7 yrs 1 mo• Guided CEO and VP to position brand more distinctively in market • Evaluated customer journey, strengthening communication at all touch points to provide a more helpful and engaging experience • Developed company communication goals and key messages to facilitate alignment between customer service, sales and marketing teams • Overhauled creative direction to humanize brand experience • Managed marketing calendar and refocus content marketing program to better educate customers and partners about the brand and product • Oversaw redesign of company website to meet customer and partner needs • Assisted CEO with special projects for organizational developmentB
Copywriter
Baker Brand CommunicationsApr 2014 - Apr 2018 • 4 yrs 1 moCorporate brand agency serving high-growth companies and Fortune 500 leaders. Firm clients included: AECOM, Avery Dennison, Booz Allen Hamilton, Disney ABC, Qualcomm • Worked alongside Owner/CEO and VP to shape marketing strategy and write content for website, digital marketing, blog, pitches and proposals • Conducted research related to brand strategy, organizational development, communications and leadership for CEO special projects • Collaborated closely with design team on redesign of agency websiteC
Creative Director
Central Creative (formerly KDA Creative)Sep 2012 - Dec 2013 • 1 yr 4 mosFull-service creative engagement and communication firm. Firm clients Included: Arizona Department of Transportation, City of Phoenix, Federal Highway AdministrationC
Public Involvement Specialist and Graphic Designer
Central Creative (formerly KDA Creative)Jul 2010 - Oct 2012 • 2 yrs 4 mos• Collaborated with firm principals to shape marketing strategy, developing future business opportunities • Strategized with team to create innovative communication materials, increasing effectiveness of public outreachC
Public Relations & Graphic Design Intern
Central Creative (formerly KDA Creative)May 2008 - Sep 2010 • 2 yrs 5 mosC
Foundation Intern
Childrens Hospital Los AngelesSep 2009 - Nov 2009 • 3 mos• Fashioned messaging, copy and layout for donor correspondence, strengthening donor cultivation and stewardship • Reinvigorated tribute giving program by teaming with department to develop first tribute card redesign in 10 yearsR
Graphics Assistant
Residential & Commercial Executive MagazinesMay 2008 - Aug 2009 • 1 yr 4 mosREM and CEM are Phoenix-based real estate industry publications. • Counseled publishers through redesign of marketing materials, improving communication with advertisers • Designed advertisements for publication clientele, strengthening messagingC
Sales Intern
CBS Television DistributionSep 2007 - Dec 2007 • 4 mos• Initiated reorganization of department materials, increasing operational productivity • Demonstrated efficiency and dedication, exceeding management expectationsEducation
U
University of Southern California
BA, Public Relations, Communication DesignA
altMBA
T
The Business of Food Workshop
Food Systems Innovation & EntrepreneurshipHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call

Experienced Communication Strategist Specializing in Brand Strategy and Creative Direction
Creative communicator with over 15 years of experience in brand strategy, creative direction, content creation and copywriting. Experience spans both agency and in-house roles across industries such as communications, branding and media. Proactive, entrepreneurial spirit adept at high-level strategy and detailed execution. Consistently acknowledged for spirit of trust, empathy and excellence.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call
Top Talent like Caprice are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Caprice Perry
Work History
C
Communication Strategist
Caprice Perrywww.capriceperry.com I serve as a fractional brand and communications partner for growing companies – bringing clarity, consistency and creative direction to brands navigating their next stage. Leaders hire me to: • define or realign their brand strategy to make a meaningful impact • strengthen their messaging to connect with their team and customers • enhance their customer experience to build loyalty • communicate effectively with creative partners to bring their brand to life • and more!T
Partner and Communication Strategist
The CP ConnectionStrategic communication consulting and leadership coaching • Work with client leadership to strengthen organizational communication, elevate brand strategy and align culture • Conduct communication audits, facilitate brand visioning sessions, draft communication goals and key messages, develop communication strategy, copywriting for customer and employee touch points • Coach individuals to explore personal strengths and heighten leadership developmentP
Director of Brand and Communication
Platinum Home WarrantyJan 2013 - Jan 2020 • 7 yrs 1 mo• Guided CEO and VP to position brand more distinctively in market • Evaluated customer journey, strengthening communication at all touch points to provide a more helpful and engaging experience • Developed company communication goals and key messages to facilitate alignment between customer service, sales and marketing teams • Overhauled creative direction to humanize brand experience • Managed marketing calendar and refocus content marketing program to better educate customers and partners about the brand and product • Oversaw redesign of company website to meet customer and partner needs • Assisted CEO with special projects for organizational developmentB
Copywriter
Baker Brand CommunicationsApr 2014 - Apr 2018 • 4 yrs 1 moCorporate brand agency serving high-growth companies and Fortune 500 leaders. Firm clients included: AECOM, Avery Dennison, Booz Allen Hamilton, Disney ABC, Qualcomm • Worked alongside Owner/CEO and VP to shape marketing strategy and write content for website, digital marketing, blog, pitches and proposals • Conducted research related to brand strategy, organizational development, communications and leadership for CEO special projects • Collaborated closely with design team on redesign of agency websiteC
Creative Director
Central Creative (formerly KDA Creative)Sep 2012 - Dec 2013 • 1 yr 4 mosFull-service creative engagement and communication firm. Firm clients Included: Arizona Department of Transportation, City of Phoenix, Federal Highway AdministrationC
Public Involvement Specialist and Graphic Designer
Central Creative (formerly KDA Creative)Jul 2010 - Oct 2012 • 2 yrs 4 mos• Collaborated with firm principals to shape marketing strategy, developing future business opportunities • Strategized with team to create innovative communication materials, increasing effectiveness of public outreachC
Public Relations & Graphic Design Intern
Central Creative (formerly KDA Creative)May 2008 - Sep 2010 • 2 yrs 5 mosC
Foundation Intern
Childrens Hospital Los AngelesSep 2009 - Nov 2009 • 3 mos• Fashioned messaging, copy and layout for donor correspondence, strengthening donor cultivation and stewardship • Reinvigorated tribute giving program by teaming with department to develop first tribute card redesign in 10 yearsR
Graphics Assistant
Residential & Commercial Executive MagazinesMay 2008 - Aug 2009 • 1 yr 4 mosREM and CEM are Phoenix-based real estate industry publications. • Counseled publishers through redesign of marketing materials, improving communication with advertisers • Designed advertisements for publication clientele, strengthening messagingC
Sales Intern
CBS Television DistributionSep 2007 - Dec 2007 • 4 mos• Initiated reorganization of department materials, increasing operational productivity • Demonstrated efficiency and dedication, exceeding management expectationsEducation
U
University of Southern California
BA, Public Relations, Communication DesignA
altMBA
T
The Business of Food Workshop
Food Systems Innovation & EntrepreneurshipHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.