Top Talent like Carey are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Carey Landon

Data Analyst • Growth Marketing Manager • Social Media Marketing Specialist • Chicago, IL, US
Digital Marketing
Facebook Ads
LinkedIn Ads
Search Engine Marketing
SMS Marketing
Marketing
Ads Manager
Display Ads
Advertising
Social Media Marketing
Available for hire fromNegotiable
Contracts
Experienced B2B Marketing Manager and MBA
I am a full-stack marketer having worked across acquisition/retention, digital/traditional channels, and B2B/B2C. No matter the size of the company, I always focus on balancing operational excellence with innovation. I managed paid social and direct mail acquisition channels at Wayfair 一 deploying large budgets ($15M annually), running A/B tests, and owning all analysis and reporting. I owned the channel P&L, quarterly forecasting process, and ensured that efficiency targets were consistently met. More recently, I led a workstream to expand marketing onto B2B-specific platforms, such as LinkedIn, managing a cross-functional effort between Product, Sales, and Creative.

Work History

B

Growth Architect Intern

BCG XJun 2023 - Aug 2023 • 3 mosWorked for a retail energy provider to integrate GenAI tools and best practices into campaign generation across marketing channels (SEO, Paid Social, Paid Search, Organic Social), cutting campaign cost and launch time by a third
F

Marketing Intern

Fresh StreetJun 2022 - Aug 2022 • 3 mosDeveloped omni-channel strategy for digitally enabled grocery store, Fresh Street. Launched "Friends of Fresh Street" ambassador program and built relationship with local senior center to teach residents how to use Fresh Street app
W

Manager, B2B Marketing

WayfairNov 2020 - May 2022 • 1 yr 7 mos● Managed Wayfair's B2B Paid Social advertising channel, generating ~$40M in annual revenue; grew channel revenue 120% YoY through A/B testing new features and measurement strategies ● Led expansion onto 3 new marketing platforms (LinkedIn, Rokt, Multiview) in 6 months; involved financially sizing opportunities, drafting proposals for leadership, and managing cross-functional effort among Sales, Product, Creative, and vendor teams ● Created forecasting model for $15M+ annual spend and consistently landed within channel efficiency targets ● Collaborated across Wayfair marketing teams to prepare for industry-wide privacy changes (iOS 14.5) from Apple and Facebook ● Trained and managed junior team members to take over operational execution of channel management ● Served as interim owner for Direct Mail channel

Education

University of Chicago

Master of Business Administration - MBA2022 - Present

University of Pennsylvania

Bachelor of Science - BS, Mechanical Engineering

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced B2B Marketing Manager and MBA
I am a full-stack marketer having worked across acquisition/retention, digital/traditional channels, and B2B/B2C. No matter the size of the company, I always focus on balancing operational excellence with innovation. I managed paid social and direct mail acquisition channels at Wayfair 一 deploying large budgets ($15M annually), running A/B tests, and owning all analysis and reporting. I owned the channel P&L, quarterly forecasting process, and ensured that efficiency targets were consistently met. More recently, I led a workstream to expand marketing onto B2B-specific platforms, such as LinkedIn, managing a cross-functional effort between Product, Sales, and Creative.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Carey are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Carey Landon

Data Analyst • Growth Marketing Manager • Social Media Marketing Specialist • Chicago, IL, US
Digital Marketing
Facebook Ads
LinkedIn Ads
Search Engine Marketing
SMS Marketing
Marketing
Ads Manager
Display Ads
Advertising
Social Media Marketing
Available for hire fromNegotiable
Contracts

Work History

B

Growth Architect Intern

BCG XJun 2023 - Aug 2023 • 3 mosWorked for a retail energy provider to integrate GenAI tools and best practices into campaign generation across marketing channels (SEO, Paid Social, Paid Search, Organic Social), cutting campaign cost and launch time by a third
F

Marketing Intern

Fresh StreetJun 2022 - Aug 2022 • 3 mosDeveloped omni-channel strategy for digitally enabled grocery store, Fresh Street. Launched "Friends of Fresh Street" ambassador program and built relationship with local senior center to teach residents how to use Fresh Street app
W

Manager, B2B Marketing

WayfairNov 2020 - May 2022 • 1 yr 7 mos● Managed Wayfair's B2B Paid Social advertising channel, generating ~$40M in annual revenue; grew channel revenue 120% YoY through A/B testing new features and measurement strategies ● Led expansion onto 3 new marketing platforms (LinkedIn, Rokt, Multiview) in 6 months; involved financially sizing opportunities, drafting proposals for leadership, and managing cross-functional effort among Sales, Product, Creative, and vendor teams ● Created forecasting model for $15M+ annual spend and consistently landed within channel efficiency targets ● Collaborated across Wayfair marketing teams to prepare for industry-wide privacy changes (iOS 14.5) from Apple and Facebook ● Trained and managed junior team members to take over operational execution of channel management ● Served as interim owner for Direct Mail channel

Education

University of Chicago

Master of Business Administration - MBA2022 - Present

University of Pennsylvania

Bachelor of Science - BS, Mechanical Engineering

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.