Carey Landon

Data Analyst • Growth Marketing Manager • Social Media Marketing Specialist • Chicago, IL, US

Digital Marketing

Facebook Ads

LinkedIn Ads

Search Engine Marketing

SMS Marketing

Marketing

Ads Manager

Display Ads

Advertising

Paid Ads

Available for hire fromNegotiable

Contracts

Experienced B2B Marketing Manager and MBA

I am a full-stack marketer having worked across acquisition/retention, digital/traditional channels, and B2B/B2C. No matter the size of the company, I always focus on balancing operational excellence with innovation. I managed paid social and direct mail acquisition channels at Wayfair 一 deploying large budgets ($15M annually), running A/B tests, and owning all analysis and reporting. I owned the channel P&L, quarterly forecasting process, and ensured that efficiency targets were consistently met. More recently, I led a workstream to expand marketing onto B2B-specific platforms, such as LinkedIn, managing a cross-functional effort between Product, Sales, and Creative.

Work History

Growth Architect Intern

BCG XJun 2023 - Aug 2023 • 3 mosWorked for a retail energy provider to integrate GenAI tools and best practices into campaign generation across marketing channels (SEO, Paid Social, Paid Search, Organic Social), cutting campaign cost and launch time by a third

Marketing Intern

Fresh StreetJun 2022 - Aug 2022 • 3 mosDeveloped omni-channel strategy for digitally enabled grocery store, Fresh Street. Launched "Friends of Fresh Street" ambassador program and built relationship with local senior center to teach residents how to use Fresh Street app

Manager, B2B Marketing

WayfairNov 2020 - May 2022 • 1 yr 7 mos● Managed Wayfair's B2B Paid Social advertising channel, generating ~$40M in annual revenue; grew channel revenue 120% YoY through A/B testing new features and measurement strategies ● Led expansion onto 3 new marketing platforms (LinkedIn, Rokt, Multiview) in 6 months; involved financially sizing opportunities, drafting proposals for leadership, and managing cross-functional effort among Sales, Product, Creative, and vendor teams ● Created forecasting model for $15M+ annual spend and consistently landed within channel efficiency targets ● Collaborated across Wayfair marketing teams to prepare for industry-wide privacy changes (iOS 14.5) from Apple and Facebook ● Trained and managed junior team members to take over operational execution of channel management ● Served as interim owner for Direct Mail channel

Education

University of Chicago

Master of Business Administration - MBA2022 - Present

University of Pennsylvania

Bachelor of Science - BS, Mechanical Engineering

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