Top Talent like Christopher are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Christopher McConaughey

Creative & Brand Strategist • Growth Marketing Manager • People & Culture • Boston, MA, US
Account Management
Marketing Strategy
Brand Strategy
Integrated Marketing
Digital Strategy
Creative Strategy
Creative Direction
DIGITAL DESIGN
Content Development
Marketing Analytics
Financial Analysis
Brand Design
Content Creation
Digital Advertising
Search Engine Marketing
Social Media Marketing
Digital Marketing
Marketing
Advertising
Available for hire fromNegotiable
Contracts
Senior Marketing Strategist & Leader
Results-driven senior marketing strategist, problem solver, and relationship builder with consistent success achieving both brand building and direct response marketing goals online and offline. An architect and manager of highly effective marketing teams. Recognized as an inspiring leader, visionary thinker, and effective presenter. Skilled at strategic planning, creative development, media planning, and implementation. Experienced in integrated marketing communications, internet marketing, and social media across B2C and B2B sectors.

Work History

A

Director of Client Operations

Alipes Inc.Lead account and strategic development activities for this digital marketing agency. Responsibilities include strategic leadership and account management of website design and development initiatives (including UI/UX, customer journey mapping, CMS development, front-end dev, etc.), paid search and social media management, organic search activities and new business development. Increased agency revenue from Covetrus, a global animal health company, by 150% from 2023 to 2024. Contribute to all new business activities.
C

Marketing Consulting

CenegenicsContract EmployeeOct 2021 - Oct 2022 • 1 yr 1 moServed as the Client Experience Lead for this healthcare company delivering performance health solutions designed to promote healthy aging among consumers aged 50+.
H

Strategic Account Director

Havas EdgeFeb 2016 - Aug 2021 • 5 yrs 7 mosMulti-channel strategic planning, creative development, media management, and account leadership for American Home Shield, Arthritis Knee Pain Centers, Gartner Digital Markets, Mutual of Omaha Insurance, Mutual of Omaha Mortgage, Teladoc, and Viasat relationships. Developed multi-channel brand-response campaign tasked with repositioning Mutual of Omaha while also driving revenue. Utilized TV, display, social, audio, direct mail, and print to increase unaided awareness by 20%, website traffic 44%, and application starts by 41%. Launched Mutual of Omaha’s new Medicare Advantage product in two markets - Sold-in and provided strategy and senior leadership for the re-design of mutualofomaha.com Managed all facets of the development of a multi-channel brand-response campaign for satellite internet provider Viasat that improved YoY conversion rates by 35%. Responsible for leading media planning and buying activities for the American Home Shield account - Increased AHS orders by 13% YOY in 2020, and grew agency media billings from $8MM to $18MM Developed the first digital creative campaigns and media plans for three Gartner Digital Markets web brands. Led strategic development, media planning, and creative development for Arthritis Knee Pain Centers, including search, social, digital audio, short form and long form TV, and print, across 14 regional practices. strategy | media planning | research | short form and long form TV | CTV/OTT | search | social | display | website optimization | podcasts | streaming and satellite audio | radio | print | direct mail | email | out of home | new business development
W

Director of Marketing

Wilde AgencyNov 2014 - Feb 2016 • 1 yr 4 mosSupported the growth goals of this integrated marketing agency by leading marketing efforts to build awareness, generate leads, and support business development. Created and executed strategic marketing plan that generated over 360 new business leads in 12 months. Significantly improved agency positioning by creating new value proposition and messaging strategy. Re-vamped inbound marketing approach and increased Twitter followers 260% and LinkedIn reach 314%.
R

Education Finance Product Marketing

RBS Citizens Financial GroupJun 2013 - Dec 2014 • 1 yr 7 mosResponsible for developing and managing all marketing activities associated with a new affiliate marketing program intended to generate $70MM in incremental student loans and student loan re-fi's.
H

Freelance Senior Account Role

Hill HollidayOct 2012 - Dec 2012 • 3 mosContract position leading strategic planning and account management activities for the Bank of America account's Preferred Customer segment.
F

Group Account Director

Fidelity InvestmentsJul 2006 - Apr 2012 • 5 yrs 10 mosLed account management activities for Fidelity Communications + Advertising, Fidelity’s in-house ad agency. Leadership responsibility for 8 AS’s and AE’s charged with development of integrated advertising, direct marketing, online marketing, and collateral campaigns for Fidelity’s B2C and B2B business units. Transformed account team from reactive “order takers” to proactive strategic planning contributors. Served as the senior account lead responsible for managing all facets of Fidelity’s 2009 re-branding campaign that launched the “green line” via a multi-channel marketing effort. Awarded Fidelity’s “Excellence In Action” award for role in creating marketing campaign in support of the launch of Fidelity’s Portfolio Advisory Service (PAS). Nominated for Fidelity’s “Excellence In Action” award for leadership of an internal branding and education initiative designed to improve performance of Fidelity sales and customer-service personnel.
V

Sr. Vice President, Marketing

Vantage Direct Marketing ServicesJan 2004 - Jan 2005 • 1 yr 1 moHead of marketing and operations for this $14MM direct marketing company specializing in the non-profit vertical. • Managed a staff of 17, including Account Management, Creative, Data Services, and Production
P

Vice President, Managing Director

Protocol Integrated Direct MarketingJan 2003 - Jan 2004 • 1 yr 1 moResponsible for the growth and profitability of Protocol’s east coast direct marketing agency. Protocol was the nation’s largest independent direct marketing services company before filing Chapter 11. • P&L responsibility for $6MM in billings and a staff of 10 direct reports

Education

W

Wittenberg University

BA, Business major, Geology minor

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Senior Marketing Strategist & Leader
Results-driven senior marketing strategist, problem solver, and relationship builder with consistent success achieving both brand building and direct response marketing goals online and offline. An architect and manager of highly effective marketing teams. Recognized as an inspiring leader, visionary thinker, and effective presenter. Skilled at strategic planning, creative development, media planning, and implementation. Experienced in integrated marketing communications, internet marketing, and social media across B2C and B2B sectors.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Christopher are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Christopher McConaughey

Creative & Brand Strategist • Growth Marketing Manager • People & Culture • Boston, MA, US
Account Management
Marketing Strategy
Brand Strategy
Integrated Marketing
Digital Strategy
Creative Strategy
Creative Direction
DIGITAL DESIGN
Content Development
Marketing Analytics
Financial Analysis
Brand Design
Content Creation
Digital Advertising
Search Engine Marketing
Social Media Marketing
Digital Marketing
Marketing
Advertising
Available for hire fromNegotiable
Contracts

Work History

A

Director of Client Operations

Alipes Inc.Lead account and strategic development activities for this digital marketing agency. Responsibilities include strategic leadership and account management of website design and development initiatives (including UI/UX, customer journey mapping, CMS development, front-end dev, etc.), paid search and social media management, organic search activities and new business development. Increased agency revenue from Covetrus, a global animal health company, by 150% from 2023 to 2024. Contribute to all new business activities.
C

Marketing Consulting

CenegenicsContract EmployeeOct 2021 - Oct 2022 • 1 yr 1 moServed as the Client Experience Lead for this healthcare company delivering performance health solutions designed to promote healthy aging among consumers aged 50+.
H

Strategic Account Director

Havas EdgeFeb 2016 - Aug 2021 • 5 yrs 7 mosMulti-channel strategic planning, creative development, media management, and account leadership for American Home Shield, Arthritis Knee Pain Centers, Gartner Digital Markets, Mutual of Omaha Insurance, Mutual of Omaha Mortgage, Teladoc, and Viasat relationships. Developed multi-channel brand-response campaign tasked with repositioning Mutual of Omaha while also driving revenue. Utilized TV, display, social, audio, direct mail, and print to increase unaided awareness by 20%, website traffic 44%, and application starts by 41%. Launched Mutual of Omaha’s new Medicare Advantage product in two markets - Sold-in and provided strategy and senior leadership for the re-design of mutualofomaha.com Managed all facets of the development of a multi-channel brand-response campaign for satellite internet provider Viasat that improved YoY conversion rates by 35%. Responsible for leading media planning and buying activities for the American Home Shield account - Increased AHS orders by 13% YOY in 2020, and grew agency media billings from $8MM to $18MM Developed the first digital creative campaigns and media plans for three Gartner Digital Markets web brands. Led strategic development, media planning, and creative development for Arthritis Knee Pain Centers, including search, social, digital audio, short form and long form TV, and print, across 14 regional practices. strategy | media planning | research | short form and long form TV | CTV/OTT | search | social | display | website optimization | podcasts | streaming and satellite audio | radio | print | direct mail | email | out of home | new business development
W

Director of Marketing

Wilde AgencyNov 2014 - Feb 2016 • 1 yr 4 mosSupported the growth goals of this integrated marketing agency by leading marketing efforts to build awareness, generate leads, and support business development. Created and executed strategic marketing plan that generated over 360 new business leads in 12 months. Significantly improved agency positioning by creating new value proposition and messaging strategy. Re-vamped inbound marketing approach and increased Twitter followers 260% and LinkedIn reach 314%.
R

Education Finance Product Marketing

RBS Citizens Financial GroupJun 2013 - Dec 2014 • 1 yr 7 mosResponsible for developing and managing all marketing activities associated with a new affiliate marketing program intended to generate $70MM in incremental student loans and student loan re-fi's.
H

Freelance Senior Account Role

Hill HollidayOct 2012 - Dec 2012 • 3 mosContract position leading strategic planning and account management activities for the Bank of America account's Preferred Customer segment.
F

Group Account Director

Fidelity InvestmentsJul 2006 - Apr 2012 • 5 yrs 10 mosLed account management activities for Fidelity Communications + Advertising, Fidelity’s in-house ad agency. Leadership responsibility for 8 AS’s and AE’s charged with development of integrated advertising, direct marketing, online marketing, and collateral campaigns for Fidelity’s B2C and B2B business units. Transformed account team from reactive “order takers” to proactive strategic planning contributors. Served as the senior account lead responsible for managing all facets of Fidelity’s 2009 re-branding campaign that launched the “green line” via a multi-channel marketing effort. Awarded Fidelity’s “Excellence In Action” award for role in creating marketing campaign in support of the launch of Fidelity’s Portfolio Advisory Service (PAS). Nominated for Fidelity’s “Excellence In Action” award for leadership of an internal branding and education initiative designed to improve performance of Fidelity sales and customer-service personnel.
V

Sr. Vice President, Marketing

Vantage Direct Marketing ServicesJan 2004 - Jan 2005 • 1 yr 1 moHead of marketing and operations for this $14MM direct marketing company specializing in the non-profit vertical. • Managed a staff of 17, including Account Management, Creative, Data Services, and Production
P

Vice President, Managing Director

Protocol Integrated Direct MarketingJan 2003 - Jan 2004 • 1 yr 1 moResponsible for the growth and profitability of Protocol’s east coast direct marketing agency. Protocol was the nation’s largest independent direct marketing services company before filing Chapter 11. • P&L responsibility for $6MM in billings and a staff of 10 direct reports

Education

W

Wittenberg University

BA, Business major, Geology minor

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.