Top talent is on Pangea

You are viewing Cliff's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.
Recently Active

Cliff Dong

Growth Marketing Manager • Data Analyst • Product Marketing Manager • SF, CA, US
SQL
A/B Testing
TikTok
Facebook Ads
Instagram Ads
Instagram
Digital Advertising
Social Media Marketing
Digital Marketing
Available for hire fromNegotiable
Contracts
Growth & Analytics Leader | ROI Expert
With a Finance degree from Loyola Marymount University, [Name] has built a robust career in growth and analytics across various high-profile companies. As the Senior Director of Growth at Stash, [Name] led a team to manage an 8-figure budget, achieving neutral ROAS and a 71% increase in new monthly depositors. At Kango, [Name] spearheaded product innovation and customer experience improvements, resulting in a 30% increase in ride volume. During [Name]'s tenure as Head of Growth at Digit.co, [Name] managed the transition to a paid SAAS model and significantly reduced trial churn. At Issuu, [Name] built an international analytics team and developed comprehensive reporting systems. Early in [Name]'s career at Flurry Analytics, [Name] focused on internal reporting and growth marketing.

Work History

S

Senior Director of Growth

StashJan 2023 - Sep 2023 • 9 mosLed growth marketing efforts with a heavy focus on driving ROI through paid customer acquisition and experimentation. Growth Leadership: Led Stash's 4 person paid user acquisition team to scale and manage an 8-figure budget across multiple channels. Reached neutral ROAS and positive blended ROI within 4 months, enabling increased spend towards IPO preparation. ROI Model Development: Built a Monte Carlo simulation model to estimate ROI at the channel/campaign level in just 3 days, reallocating spend and payout events to improve from -57% to neutral ROAS. Experimentation Roadmap: Led the creation and execution of a hypothesis-driven experimentation roadmap focused on funnel optimization, creative performance, and channel expansion. Increased new monthly depositors by +40% in first 4 months. Cross-Collaboration: Worked with the data science team to build an MMM model that provided accurate ROI reporting and prescriptive analytics. Achieved a +71% increase in new monthly depositors while maintaining neutral ROI in first 9 months.
K

Vice President of Growth, Product

Kango (Dolightful, Inc)Nov 2019 - Oct 2022 • 3 yrsHired onto a lean team to lead growth/PLG. Tasked with increasing customer retention rate, driver growth, and OKR + roadmap process. Product Development and Innovation: Spearheaded product innovation initiatives, resulting in the development of new features that improved user satisfaction by 20% and increased ride volume by 30%. Customer Experience (CX) Management: Enhanced customer experience through targeted improvements, leading to a 15% increase in customer retention and positive feedback scores. Grew daily ride volume by nearly 30% in the first 3 months by overhauling product marketing communications. Channel and Partnership Management: Established and managed partnerships with schools and organizations, driving a 3x increase in ride bookings through these channels.
D

Head of Growth

Digit.coJan 2017 - Oct 2019 • 2 yrs 10 mosStarted and scaled Growth & Marketing. Managed a major milestone from a free to paid consumer SAAS product. Owned growth inputs including marketing budget, new trial volume, trial conversion, and paid subscriber retention. Reported directly to CEO and served as part of company's executive leadership team. User Acquisition: Built and scaled a fiercely competitive paid user acquisition strategy using an optimized mix of self-attributing networks, RTB exchanges, and direct deals. Launched and scaled to 8 figure annual advertising budget. Built a Facebook Ads strategy using statistical modeling that automatically alters ad variables to optimize for expected ROAS (Expected Return On Ad Spend). Subscriber Retention: Aligned the onboarding experience for all signup sources and drove users to perform actions in the first session that correlate with retention. Reduced blended average 7-day trial churn by 39% while at the same time dramatically increasing the percentage of signups attributed to paid user acquisition, an acquisition source with a lower retention rate. Referral Program & Viral Product Loops: Grew referral program yield per new user by over 2x by implementing best practices followed by an aggressive multivariate testing strategy. Introduced and utilized variable referral incentives statistically designed to optimize for expected value.
I

Head of Analytics

IssuuJan 2014 - Mar 2016 • 2 yrs 3 mosStarted and scaled an international analytics team of Managers and ICs located in Copenhagen and San Francisco. Reported directly to CFO and was a key presenter in board meetings. Meaningfully grew MRR well above historical growth rate. Analytics: Built product, revenue, marketing, and customer support reporting from scratch. The completed project included an automated MySQL data warehouse with automated Tableau dashboards custom designed for each vertical. Owned selection, price negotiation, design, scoping, implementation, documentation, and employee training for Google Analytics, Mixpanel, Flurry Analytics, Tableau, Recurly, Aria, and Optimizely. Product: Partnered with Design to build an award-winning iOS app, we used a data driven approach I refined in my prior role at Flurry analytics. Led a pivotal effort to extract semantic categorization and marketable topics from our extensive content data set using an LDA content categorization/topic identification method.
F

Analytics Manager, Growth

Flurry AnalyticsJan 2013 - Jan 2014 • 1 yr 1 moBuilt out internal reporting, growth marketing, and customer facing mobile product/revenue analysis.

Education

L

Loyola Marymount University

Finance

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Growth & Analytics Leader | ROI Expert
With a Finance degree from Loyola Marymount University, [Name] has built a robust career in growth and analytics across various high-profile companies. As the Senior Director of Growth at Stash, [Name] led a team to manage an 8-figure budget, achieving neutral ROAS and a 71% increase in new monthly depositors. At Kango, [Name] spearheaded product innovation and customer experience improvements, resulting in a 30% increase in ride volume. During [Name]'s tenure as Head of Growth at Digit.co, [Name] managed the transition to a paid SAAS model and significantly reduced trial churn. At Issuu, [Name] built an international analytics team and developed comprehensive reporting systems. Early in [Name]'s career at Flurry Analytics, [Name] focused on internal reporting and growth marketing.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Cliff's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Cliff Dong

Growth Marketing Manager • Data Analyst • Product Marketing Manager • SF, CA, US
SQL
A/B Testing
TikTok
Facebook Ads
Instagram Ads
Instagram
Digital Advertising
Social Media Marketing
Digital Marketing
Available for hire fromNegotiable
Contracts

Work History

S

Senior Director of Growth

StashJan 2023 - Sep 2023 • 9 mosLed growth marketing efforts with a heavy focus on driving ROI through paid customer acquisition and experimentation. Growth Leadership: Led Stash's 4 person paid user acquisition team to scale and manage an 8-figure budget across multiple channels. Reached neutral ROAS and positive blended ROI within 4 months, enabling increased spend towards IPO preparation. ROI Model Development: Built a Monte Carlo simulation model to estimate ROI at the channel/campaign level in just 3 days, reallocating spend and payout events to improve from -57% to neutral ROAS. Experimentation Roadmap: Led the creation and execution of a hypothesis-driven experimentation roadmap focused on funnel optimization, creative performance, and channel expansion. Increased new monthly depositors by +40% in first 4 months. Cross-Collaboration: Worked with the data science team to build an MMM model that provided accurate ROI reporting and prescriptive analytics. Achieved a +71% increase in new monthly depositors while maintaining neutral ROI in first 9 months.
K

Vice President of Growth, Product

Kango (Dolightful, Inc)Nov 2019 - Oct 2022 • 3 yrsHired onto a lean team to lead growth/PLG. Tasked with increasing customer retention rate, driver growth, and OKR + roadmap process. Product Development and Innovation: Spearheaded product innovation initiatives, resulting in the development of new features that improved user satisfaction by 20% and increased ride volume by 30%. Customer Experience (CX) Management: Enhanced customer experience through targeted improvements, leading to a 15% increase in customer retention and positive feedback scores. Grew daily ride volume by nearly 30% in the first 3 months by overhauling product marketing communications. Channel and Partnership Management: Established and managed partnerships with schools and organizations, driving a 3x increase in ride bookings through these channels.
D

Head of Growth

Digit.coJan 2017 - Oct 2019 • 2 yrs 10 mosStarted and scaled Growth & Marketing. Managed a major milestone from a free to paid consumer SAAS product. Owned growth inputs including marketing budget, new trial volume, trial conversion, and paid subscriber retention. Reported directly to CEO and served as part of company's executive leadership team. User Acquisition: Built and scaled a fiercely competitive paid user acquisition strategy using an optimized mix of self-attributing networks, RTB exchanges, and direct deals. Launched and scaled to 8 figure annual advertising budget. Built a Facebook Ads strategy using statistical modeling that automatically alters ad variables to optimize for expected ROAS (Expected Return On Ad Spend). Subscriber Retention: Aligned the onboarding experience for all signup sources and drove users to perform actions in the first session that correlate with retention. Reduced blended average 7-day trial churn by 39% while at the same time dramatically increasing the percentage of signups attributed to paid user acquisition, an acquisition source with a lower retention rate. Referral Program & Viral Product Loops: Grew referral program yield per new user by over 2x by implementing best practices followed by an aggressive multivariate testing strategy. Introduced and utilized variable referral incentives statistically designed to optimize for expected value.
I

Head of Analytics

IssuuJan 2014 - Mar 2016 • 2 yrs 3 mosStarted and scaled an international analytics team of Managers and ICs located in Copenhagen and San Francisco. Reported directly to CFO and was a key presenter in board meetings. Meaningfully grew MRR well above historical growth rate. Analytics: Built product, revenue, marketing, and customer support reporting from scratch. The completed project included an automated MySQL data warehouse with automated Tableau dashboards custom designed for each vertical. Owned selection, price negotiation, design, scoping, implementation, documentation, and employee training for Google Analytics, Mixpanel, Flurry Analytics, Tableau, Recurly, Aria, and Optimizely. Product: Partnered with Design to build an award-winning iOS app, we used a data driven approach I refined in my prior role at Flurry analytics. Led a pivotal effort to extract semantic categorization and marketable topics from our extensive content data set using an LDA content categorization/topic identification method.
F

Analytics Manager, Growth

Flurry AnalyticsJan 2013 - Jan 2014 • 1 yr 1 moBuilt out internal reporting, growth marketing, and customer facing mobile product/revenue analysis.

Education

L

Loyola Marymount University

Finance

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.
Hiring on PangeaPangea for ClientsPricingJob Description Generator
About PangeaOur MissionPangea BlogFrequently Asked Questions