Cynthia Caridad

Email Marketing Specialist

Product Marketing Manager

Data Analyst

Austin, TX, US

Emails

Email Marketing

SMS Marketing

Mobile Marketing

Marketing

Digital Marketing

MailChimp

SendGrid

Available for hire fromNegotiable

Contracts

Lifecycle Marketing and CRM Expert

Lifecycle and CRM marketing consultant, specializing in driving growth for fast paced startups and consumer brands. Proven track record of scaling marketing functions and consistently achieving goals for product adoption, engagement, and retention. Extensive experience leveraging multiple marketing channels, with an emphasis on email, mobile push, and SMS campaigns.

Work History

Lifecycle Marketing and Content Leader

The ZebraDec 2021 - Nov 2024 • 3 yrs• Built a comprehensive CRM and lifecycle marketing program from scratch, delivering a 2x increase in annual revenue and exceeding engagement benchmarks • Designed cohesive user journeys using rigorous segmentation and conducted strategic A/B testing, resulting in a 27% increase in engagement metrics YoY • Identified opportunities to integrate AI/ML tools into CRM and marketing automation strategies, driving continuous optimization and enhancing experimentation capabilities • Built strong partnerships with cross-functional teams (Product, Growth, Sales) to align lifecycle marketing strategies with organizational goals, resulting in a 54% increase in a key business metric • Established key performance indicators (KPIs) to assess campaign effectiveness, leveraging insights to optimize performance and identify broader growth opportunities

Senior Marketing Manager, Engagement and Retention

RVshareJul 2019 - Dec 2021 • 2 yrs 6 mos• Built and optimized high-impact lifecycle marketing programs such as automated win-back and loyalty campaigns driving over $360K in additional annual revenue • Developed strategies that increased retention by 14% and led a cross-functional team of six people to help execute retention initiatives • Designed and launched a strategic referral program that achieved ROI-positive status within 60 days, accelerating customer acquisition and driving sustainable growth • Leveraged A/B testing experiments which drove a 15% revenue lift year over year

Sr. Marketing Manager, CRM

RetailMeNot, Inc.Apr 2014 - Jul 2019 • 5 yrs 4 mos•Developed multi-channel lifecycle marketing campaigns across email, mobile push, SMS, and in-app messaging, generating over $10MM in incremental revenue •Implemented advanced personalization strategies using marketing automation technologies, improving conversion rates by 15% •Managed marketing tech stack integration, optimizing tools for enhanced consumer journey mapping and campaign management •Collaborated on technical roadmap prioritization to automate personalized app messages, reducing manual campaign effort by 30% and increasing relevance at scale across a multi-million global subscriber base •Managed and implemented marketing strategies in compliance with CAN-SPAM, CASL, TCPA, and HIPAA for all engagement initiatives

Education

University of North Carolina at Chapel Hill

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!