Jenna Barry

Content Marketing Manager • Social Media Marketing Specialist • Clearwater, FL, US

E-Commerce

Facebook

Sales Copy

Brand Strategy

Marketing

Digital Marketing

Copywriting

Available for hire fromNegotiable

Advertising major who specializes in marketing strategies and social media

I am a student of the University of Florida, receiving a B.S. in Advertising with a concentration in Business. My education has allowed me to gain a true passion for digital marketing, campaign development, and social media. My experience ranges from social media management, content creation, strategy creation, and more.

Projects

Digital Portfolio

Work History

Marketing Intern

VinePairMay 2021 - Oct 2021 • 6 mos Writes product descriptions for e-commerce store. Creates pinterest graphics in photoshop for recipes, articles and sponsored content. Schedules editorial and sponsored content on Twitter and Pinterest. Contacts all brands mentioned in articles in order to maximize reach. Strategizes Instagram content to increase readership and engagement.

Digital Marketing Intern

Binstock Media GroupJan 2021 - May 2021 • 4 mos Created and updated a media kit for BMG. Created weekly newsletters. Strategized and posted weekly social media posts. Researched podcast guests, topics and sponsorship possibilities.

The Black Sheep

Social Media ManagerJun 2020 - May 2021 • 11 mos Lead a team of 4 that created daily posts for @blacksheep_UF on instagram. Reviewed all instagram posts and maintained a weekly engagement of 1.0. Collaborated with team to create timely and relatable content. Increased our following by 4000+ in 6 months.

Swamp Records

Co-Branding DirectorJan 2020 - May 2021 • 1 yr 4 mos Managed a team of 11 people who contributed graphics, social media content, street marketing and public relations for the label. Updated content calendar for social media posts. Strategized digital and street marketing campaigns for label artists. Collaborated with label artists for engaging content.

Field Marketing Manager

The Black SheepMay 2019 - Mar 2020 • 11 mos Worked with marketing clients directly. Picked up and distributed promotional materials. Executed various on-campus marketing events targeting college students.

Marketing Intern

Hippodrome TheatreMay 2019 - Dec 2019 • 8 mos Updated website periodically through wordpress. Composed and scheduled emails in constant contact. Wrote and sent out press releases to local media outlets. Published events and general posts to Facebook. Tabled at farmers markets and posted promotional flyers around town.

Public Relations Intern

AXIS Training StudioJan 2019 - May 2019 • 5 mos Posted promotional content on Instagram,Twitter and Facebook. Designed and formatted various flyers and deliverables. Wrote press releases for new company promotions and event.

Media Specialist

Pinnacle AdvertisingJan 2022 - Present • 2 yrs 10 mosCreate and maintain accurate media estimates in Strata for all supplemental and non-supplemental media buys • Responsible for monthly Post Analysis Reporting ensuring media vendors delivered. • Collect Invoices and upload invoices into appropriate software • Handle Invoice reconciliation on a monthly basis. • Manage and maintain our partners media planning software, Media Tools, with client media plan detail to provide accurate monthly/annual media budgets.

Education

University of Florida

Bachelor's Degree, AdvertisingSep 2017 - May 2021

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