Jacinda Santora

Growth Marketing Manager • Detroit, MI, US

Marketing Strategy

Growth Marketing

Funnel Designer

Brand Strategy

Research

Analytics

Consulting

Marketing

Copywriting

SEO

Persuasive Writing

A/B Testing

Ad Copy

Available for hire fromNegotiable

Certified master persuader and all-around marketing expert.

What if you could improve the persuasion power of your marketing efforts by 10X, 20X, or even 100X? What kind of difference would that make in your business and in your life? If you’re using smart psychology cues and psychological triggers in your marketing, that’s exactly what you can do! Hi, I’m Jacinda, certified master persuader and absolute ace in marketing strategy and implementation, from growth strategy to funnel building to copywriting — and everything in between. I work with mid-size businesses across industries to help them break through revenue goals and drive growth like never before through my smart mix of persuasion mastery and marketing expertise. Let's connect to hit your “too-scary-to-say-out-loud” business goals!

Projects

Copy & Funnels

A sampling of the copywriting and funnel-building work I've done.

Work History

Owner, Consultant

Jacinda SantoraJan 2012 - Present • 12 yrs 10 mosThe first and only marketing consultant to combine psychology, strategy, and implementation. Hey there! I’m Jacinda Santora. After looking around, I’m about 99% sure I’m the first and only marketing consultant to combine psychology, strategy, and implementation to help businesses bring in more leads, close more sales, and retain more customers. For you, that means paying at least two consultants — one for research and strategy, another to actually implement it (all while hoping the person doing the implementing knows enough about strategy to understand what's going on). That just... doesn't make sense. 🥴 My unique approach has helped businesses from a wide range of industries increase profits with marketing built around how the human brain makes buying decisions. And it works like you've made a deal with Saint Homobonus. My clients have seen an average increase of 20% in leads, 30% in close rates, and 50% in customer retention rates. What makes my approach so special? It's simple, really: I do it all. When you work with me, you're working with a marketing psychology and persuasion expert who handles the research, the strategy, and executes it beautifully — and I know how to get results.

Copywriter

MUD\WTRAug 2022 - Oct 2022 • 3 mos - Make copy come to life across ads, landing pages, email, and video scripts - Work closely with the other members of the growth team to implement thoughtful copy that creates a seamless and ideal journey from initial awareness to customer activation and retention - Use expert craft of copy in order to thread the needle across product marketing audience segmentation and value propositions, acquisition and content mediums, and overall campaign storytelling - Educate, inspire, and delight Kajabi's target audiences - Drive thoughtful, action inducing copy that adheres to Kajabi’s vision and values

Growth Copywriter

KajabiApr 2022 - Aug 2022 • 5 mos - Make copy come to life across ads, landing pages, email, and video scripts - Work closely with the other members of the growth team to implement thoughtful copy that creates a seamless and ideal journey from initial awareness to customer activation and retention - Use expert craft of copy in order to thread the needle across product marketing audience segmentation and value propositions, acquisition and content mediums, and overall campaign storytelling - Educate, inspire, and delight Kajabi's target audiences - Drive thoughtful, action inducing copy that adheres to Kajabi’s vision and values

Copywriter

Community InfluencerJul 2021 - Nov 2021 • 5 mos - Writing clear and error-free content for a website that reflects the company’s voice - Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved - Interpreting creative direction and technical information and turning them into persuasive copy concepts - Collaborating with other departments to brainstorm and develop a variety of marketing materials

Content Marketing Manager

OptinMonsterOct 2019 - May 2020 • 8 mos - Create high-quality and engaging content - Develop and implementing the overall content strategy based on specific goals and objectives - Supervise the marketing team - Research industry-related topics (combining online sources, interviews, and studies) - Proofread and edit blog posts before publication - Create graphics for articles - Conduct keyword research and use SEO guidelines to increase web traffic - Identify customers’ needs and gaps in our content and recommend new topics - Ensure all-around consistency (style, fonts, images, and tone) - Update website content as needed

Content Marketing Writer

OptinMonsterMay 2018 - Oct 2019 • 1 yr 6 mos - Research industry-related topics (combining online sources, interviews, and studies) - Create persuasive product marketing content - Prepare well-structured drafts using WordPress - Proofread and edit blog posts before publication - Create graphics for articles - Conduct keyword research and use SEO guidelines to increase web traffic - Identify customers’ needs and gaps in our content and recommend new topics - Ensure all-around consistency (style, fonts, images, and tone) - Update website content as needed

Politics & Lifestyle Blogger

Jacinda SantoraJan 2012 - Dec 2015 • 4 yrs - Generate, research, and pitch ideas for posts - Write, edit, publish and promote content - Promote new posts using ads, emails, social media, and other methods to attract new readers - Advocate and educate others about interests, products, or services - Maximize site traffic by utilizing SEO and keyword research - Invite other bloggers, experts, or other notable guests to contribute content - Monitor responses to posts via the website, social media, or other platforms to better understand the audience - Staying current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content.

Education

Lindenwood University

Graduate Degree, WritingAug 2021

Northwestern University

Graduate Degree, Public PolicyAug 2010 - Dec 2016

Metropolitan State University of Denver

Bachelor's Degree, Political ScienceAug 2006 - May 2010

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