Damion W.

Product Marketing Manager • Salt Lake City, UT, US

Marketing

Available for hire fromNegotiable

Contracts

MBA Candidate | Digital Marketing Expert

With a robust educational background and extensive experience in marketing and strategic consulting, [Your Name] is a dynamic professional currently pursuing an MBA at Western Governors University. Holding a BBA in Business Administration and Marketing from the same institution and an AAS in Business Administration and Management from Kingsborough Community College, [Your Name] has a solid foundation in business principles. In their professional journey, [Your Name] has excelled as a Digital Marketing Consultant and Product Marketing Lead at Husslefy, driving significant increases in market share, revenue, and client satisfaction. As a Strategic Consultant at Frezit Labs, Inc, they provided critical insights for product development and company growth. Their tenure as Marketing Lead at BUILDLIO HQ saw remarkable improvements in revenue, customer retention, and operational efficiency. [Your Name] brings a wealth of experience and a proven track record of success in marketing and strategic roles.

Projects

husslefy technologies, Inc

Husslefy Technologies, a SaaS company specializing in a drag-and-drop website editor for the entertainment industry, successfully acquired and converted 5,000 customers through a strategic funnel approach. Initially, Husslefy focused on top-of-funnel awareness by creating high-quality content, running targeted social media campaigns, and partnering with industry influencers. This generated significant interest, attracting approximately 50,000 visitors to their website. In the middle of the funnel, Husslefy employed a freemium model, offering a basic free version of their website editor to entice users. They also conducted beta testing with early adopters and industry professionals, fostering a sense of exclusivity and gathering valuable feedback. Additionally, webinars and live demos showcased the platform's features and benefits, further engaging potential customers. While the specific strategies for the bottom of the funnel (conversion and retention) are not detailed in the provided information, it can be inferred that Husslefy likely employed tactics such as targeted email campaigns, personalized onboarding, and ongoing customer support to nurture leads and convert them into paying customers. The success of these efforts is evident in the acquisition of 5,000 customers who actively created entertainment websites on the platform. This case study demonstrates the effectiveness of a multi-faceted approach to customer acquisition and funnel optimization. By combining top-of-funnel awareness strategies with middle-of-funnel engagement tactics, Husslefy was able to attract a large audience and successfully convert a significant portion into active users. This approach highlights the importance of understanding the customer journey and tailoring strategies to each stage of the funnelSee More

Startup education non-profit

Case Study: Effective Use of Google Ads and Facebook Ads by Marketing Consultant Damion N. Wongsang for BIOT’s Information Sessions Background: As a marketing consultant for the Brooklyn Institute of Technology (BIOT), Damion N. Wongsang was tasked with devising a digital marketing strategy to attract BIPOC students to its information sessions. These sessions were designed to introduce potential students to BIOT’s offerings in IT support, project management, digital marketing, and UX/UI. Objective: To leverage Google Ads and Facebook Ads to maximize registrations for BIOT’s information sessions, specifically targeting BIPOC communities. Strategy: Google Ads: Keyword Strategy: Utilized specific, highly relevant keywords tailored to attract searches related to BIOT’s educational offerings. Ad Extensions: Employed sitelink extensions to direct users to key pages such as course details and registration forms. Geo-Targeting: Targeted ads to geographic locations with higher concentrations of BIPOC communities to enhance relevancy and response rates. Facebook Ads: Custom Audiences: Created custom audiences based on previous website visitors and used Facebook’s lookalike audiences to reach similar profiles. Creative Content: Developed ads with inclusive imagery and testimonials from BIPOC alumni, emphasizing the transformative impact of BIOT’s courses. Video Ads: Deployed engaging video ads that showcased the real-world benefits of the courses, featuring instructors and successful students. Execution: Campaign Monitoring: Damion oversaw the daily management of the campaigns, adjusting budgets and strategies based on performance metrics. A/B Testing: Implemented A/B tests across both platforms to optimize ad elements like copy, images, and calls-to-action. Analytics and Adjustments: Analyzed performance data to refine targeting and increase ROI, ensuring resources were allocated to the most effective strategies. Results: Successfully registered over 1,500 students forSee More

Product Manager consultant wix

Case Study: Damion Wongsang - Driving Product Innovation and Growth at Wix Damion Wongsang served as a Product Manager Consultant at Wix for five years. During his tenure, he managed a substantial backlog of over 600 product enhancements and changes, driving significant innovation and growth. His strategic initiatives through hackathons, meetups, and targeted events for small businesses were pivotal in transforming Wix from a hypergrowth startup into a publicly traded company. Challenges: Managing Extensive Product Backlog: Prioritizing and addressing over 600 product backlog items to ensure continuous improvement and innovation. Engaging the User Community: Building a strong community of users who could provide feedback and advocate for the brand. Supporting Small Businesses: Ensuring that Wix’s tools and features catered to the unique needs of small businesses. Initiatives and Strategies: Hackathons: * Organized and led numerous hackathons to foster innovation and rapid development of new features. * Engaged internal teams and external developers to collaborate on solving user pain points and developing creative solutions. * Resulted in the implementation of several critical product updates, addressing significant items in the product backlog. Meetups and Events: * Hosted regular meetups and events for small business owners and developers. * Provided a platform for users to share their experiences, offer feedback, and learn about new features. * Built a strong community around Wix, leading to increased brand loyalty and user retention. During his five-year tenure as a Product Manager Consultant at Wix, Damion Wongsang spearheaded strategic initiatives that propelled the company's hypergrowth and successful IPO. He effectively managed a substantial product backlog, prioritizing and implementing critical updates that significantly improved the platform's usability and functionality. See More

Growth Hacking

Damion Wongsang, as a Marketing Consultant for Thistle Health, spearheaded the company's successful expansion into the DMV area. Through meticulous market research and analysis, he identified key dietary trends and preferences in the region, tailoring marketing strategies accordingly. Utilizing Google Analytics, Wongsang gained valuable insights into user behavior, which informed targeted digital advertising campaigns on platforms like Google Ads and Microsoft Advertising. Wongsang also developed a comprehensive SEO strategy and implemented content marketing initiatives, highlighting the benefits of plant-based meals and catering to local interests. Segmented email marketing campaigns further engaged potential customers, emphasizing special offers, new meal plans, and the health advantages of plant-based diets. Collaborations with local gyms, health clubs, wellness centers, influencers, and health bloggers amplified Thistle Health's reach and credibility. Events and sampling sessions allowed potential customers to experience the meals firsthand. Within six months, Thistle Health established a strong presence in the DMV area, achieving a 25% growth in website traffic and acquiring over 405 new customers. High customer retention rates and increased social media engagement by 40% further validated the success of the expansion. The DMV market contributed to a 20% increase in Thistle Health's overall revenue, demonstrating the effectiveness of Wongsang's strategic marketing approach. The subscription model, coupled with timely and fresh meal deliveries from Burlington, NJ, ensured customer satisfaction and sustainable growth for Thistle Health in the DMV regionSee More

frezit Homme

Frezit Labs, under the leadership of Damion Wongsang, has achieved remarkable success in revolutionizing waste management with its innovative smart trash can. Addressing the common challenges of odor, pests, and decomposition associated with organic waste, Frezit's advanced freezing technology and smart features have made it a preferred choice for environmentally conscious consumers. Wongsang's strategic approach to marketing and customer acquisition has been instrumental in attracting 50,000 customers to Frezit's zero-waste solution. A successful crowdfunding campaign on platforms like Indiegogo, supported by Agency 2.0, not only raised significant funds but also fostered a strong community around the product. Strategic partnerships with established companies like Simplehuman were explored to leverage their manufacturing expertise and co-branding opportunities, aiming to scale production and reach a wider audience. Targeted marketing and public relations campaigns, focusing on eco-conscious consumers and urban dwellers, effectively communicated the benefits of Frezit in reducing waste and odor. Furthermore, Frezit leveraged social media platforms and influencer partnerships to spread awareness and tap into new audiences. The company also focused on educating customers about the environmental impact of their product through engaging content and community-driven initiatives, fostering loyalty and word-of-mouth referrals. Through these multifaceted efforts, Frezit has achieved significant milestones, including exceeding crowdfunding targets, penetrating urban markets, and contributing to reduced methane emissions. The company's success underscores the importance of innovative product development, effective marketing, and strategic partnerships in driving business growth and customer acquisition. By addressing key consumer pain points and leveraging advanced technology, Frezit, under Wongsang's leadership, has positioned itself as a leader in smart waste managementSee More

Work History

Digital Marketing Consultant

Husslefy technologies, IncFreelancerStrategize and execute omni-channel marketing campaigns to bolster e-commerce sales, achieving a 35% increase in qualified leads and a 20% uplift in conversion rates within the first quarter. Lead B2B marketing initiatives, effectively showcasing Husslefy's digital solutions through targeted demonstrations, resulting in a 15% growth in enterprise accounts. Utilize data analytics to refine audience targeting and market penetration strategies, surpassing OKRs by enhancing customer lifecycle value and reducing churn by 10%.

Product Marketing Lead

HUSSLEFYDrive product innovation and go-to-market strategies, delivering a 25% increase in market share and contributing to a year-over-year revenue growth of 45% for newly launched products. Cultivate strategic partnerships with key B2B clients, deploying custom marketing solutions that enhance client product adoption by 30% and client satisfaction scores by 40%. Collaborate cross-functionally to align product features with market needs, resulting in a product suite that meets and exceeds both usability and performance benchmarks.

Strategic Consultant

Frezit Labs, IncProviding strategic guidance and product development insights to drive company growth and innovation. Collaborating with the executive team to align product strategies with market opportunities and business objectives. Spearheading initiatives to enhance product offerings and streamline operations, resulting in improved efficiency and revenue growth.

Associate (contract)

ThistleJan 2023 - Nov 2023 • 11 mosContributed to various projects and initiatives as a contract associate, providing support and expertise to enhance operational efficiency and achieve project goals.

Marketing Lead

BUILDLIO HQFeb 2020 - Aug 2023 • 3 yrs 7 mosSpearheaded marketing strategies, leading to a $90k increase in monthly revenue and achieving an annual revenue target of $1.5 million. Developed and implemented supply chain solutions focused on cost-efficiency and customer satisfaction, resulting in a 15% improvement in customer retention rates. Collaborated with cross-functional teams to ensure seamless execution of marketing and operational initiatives, meeting 95% of set OKRs. Oversaw financial planning and budget allocation for marketing campaigns, aligning with corporate objectives and achieving a 10% reduction in marketing expenses while maintaining KPI targets. Directed recruitment and development of professionals, contributing to a 20% increase in team productivity and long-term organizational growth. Maintained compliance with customs protocols at strategic ports, enhancing operational efficiency and reducing turnaround time by 12%. Advocated for and executed fleet expansion and supply chain enhancements, leading to a 25% increase in logistics capacity and reinforcing the company's market position.

Education

Western Governors University

Master of Business Administration - MBA2023 - 2025

Western Governors University

Bachelor of Business Administration - BBA, Bachelor of Science Business Administration, Marketing2023 - 2024

Kingsborough Community College

Associate of Arts and Sciences - AAS, Business Administration and Management, General2016 - 2019

Nassau Community College

Associate's degree, Liberal Arts and Sciences/Liberal Studies1999 - 2002

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