Devi Payne

UX Designer • Social Media Marketing Specialist • Graphic Designer • Arlington, VA, US

Print Advertising

Prototyping

UX research

Data Visualization

Advertising

Design Research

Graphic Design

Design

UX Strategy

Adobe Creative Suite

User Research

UI/UX Design

Figma

Available for hire fromNegotiable

Contracts

Visual Designer | UX Researcher | Social Media Specialist

Researcher & Designer passionate about distilling complex user behaviors into actionable insights. I’ve led the development of new digital offerings, built A/B tests to drive engagement and retention, and conducted usability testing to uncover insights. With a B.A. in Psychology and experience across several industries, I thrive on cross-functional teams. Let’s connect to drive meaningful results together!

Projects

MasterCard Reimagined

In a world often divided by conflicting identities, I reimagined the MasterCard logo as a symbol of unity. Collaborating with the Mastercard Global Marketing team, I helped craft a design that reflects a unified global identity. See More

Play to Learn: Designing for Millions of Students

I led the design of an education-focused version of a popular gaming platform, created to bypass school restrictions and expand the company’s audience. There were no existing UX processes, no clear strategy, and only a shoestring research budget—so I relied on Design Thinking, combining user research with digital ethnography to shape an iterative, feedback-driven process. Over the course of four months, I brought the project from concept to high-fidelity prototype. I handled everything from research and ideation to prototyping, testing, and stakeholder presentations, while closely collaborating with product and marketing. I wore a lot of hats—UX designer, researcher, strategist, and project lead.See More

Boosting Engagement

I designed a high-impact, low-effort feature, ensuring it was easy for the dev team to implement. I led the ideation, prototyping, and testing process using Google Analytics , VWO, HTML/CSS, JavaScript, and AI tools like ChatGPT and Google Gemini. Working in an Agile two-week sprint alongside the product manager, dev team, and AI, I helped drive measurable results. Because of the tight timeline, I used lean UX processes. Early data showed a 0.2% increase in time on page, CTR, and session duration—adding approximately 80,000 engaged sessions for 40 million users, with potential conversion rate gains. See More

Unlocking Rewards

Over a three-month internship, I served as an Experience Design Intern for WisdomTree Prime. I drove improvements to their rewards and referral program through user and competitor research, directly impacting the app's design and launch. Additionally, I bridged the gap between UX and digital marketing by creating promotional content based on UX insights, with a focus on increasing account sign-ups and deposits (potential 22% and 15% boost, respectively).See More

Revamping the Website Experience for Johns Hopkins Medicine

As a UX Intern on the Johns Hopkins Internet Strategy team, I focused on improving the user experience of the Johns Hopkins Medicine website through information architecture. Using tools like Content Management Systems, Site Executive, SmartSheet, and JIRA, I contributed to faceted search testing and on-site location orientation. While success metrics weren’t available due to shifting priorities, my research and solutions directly helped the team refine the website’s navigation and usability over my 3-month internship.See More

Work History

Design & Content Creation

Freelance- Clients include MasterCard, Support for Aging, and The Social Networth (Alex Wisch) - Collaborated with the MasterCard Global Marketing team to create a print and digital friendly logo. - Collaborating with LinkedIn influencer Alex Wisch to create content and grow online presence across platforms - Built TikTok and Instagram accounts from Washington DC based nonprofit Support for Aging from scratch, creating and managing content

User Experience Designer

Coolmath GamesJan 2024 - Nov 2024 • 11 mos- Led the development of a new offering, from user research to wireframes and prototypes. - Collaborated with cross-functional teams to ensure a key site in the company's portfolio met WCAG accessibility guidelines. - Built A/B tests for new features aligned with KPIs to drive user engagement and retention. - Designed print and digital promotional content.

User Experience Designer

Ingeniux CorporationMay 2023 - Aug 2023 • 4 mos- Leveraged user research insights to uncover opportunities for enhancing accessibility within Ingeniux Corporation's content management system. - Partnered directly with the CEO to redesign client-facing information architecture.

Experience Design Intern

WisdomTree Asset ManagementJun 2022 - Aug 2022 • 3 mos- Created a rewards and referrals prototype for the WisdomTree Prime App. - Designed social media advertisements targeting specific demographics.

Psychology Research Assistant

Whitman CollegeJun 2018 - Mar 2022 • 3 yrs 10 mos- Used eye-tracking software to measure participant's reactions to stimuli. - Ideated and conducted qualitative research study on children's perception of gender. - Contributed to experimental procedure on how racial diversity impacts social cognition, attitudes, and categorization.

User Experience Intern

Johns Hopkins MedicineJun 2020 - Aug 2020 • 3 mos- Categorized and documented user comments to enhance the physician profile search application. - Rebuilt John Hopkins Medicine's color palette information page. - Created a visual hierarchy and updated branding guidelines to improve user experience.

Education

Whitman College

Bachelor's degree, Psychology2018 - 2022

Intercultural Institute of Japan | インターカルト日本語学校

Certificate, Japanese Studies2018

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