Elizabeth Phillips

Social Media Marketing Specialist • Content Marketing Manager • Columbia, SC, US

Brand Identity

Brand Strategy

Graphic Design

Content Strategy

Digital Marketing

Adobe Creative Cloud

Photography

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Adobe Creative Suite

Marketing Strategy

Marketing

Content Development

Content Planning

Content Creation

Content Writing

Content Management

Available for hire fromNegotiable

Freelance content creator and strategist passionate about building brand solutions

I am a marketing professional with a passion for finding new ways to bring brand ideas to life and an almost obsessive interest in the ever-changing landscape of social media. I consider myself to be a creative polymath who is fluent in all aspects of social including channels, platforms, content, influencer relations, analytics, tools & creative. With agency, freelance, and startup experience, I'm able to bounce seamlessly between developing strategy and rolling up her sleeves to execute. Data-driven and social-first in nature, I keep a consistent pulse on existing and emerging consumer & cultural trends with her "always on(line)" mindset and by tracking analytics. Always open to discuss creative ideas and potential projects.

Projects

One of Us Is Lying - Social Media Case Study

While at Digital Media Management, I helped ideate the launch strategy while also managing the Instagram account post-launch, following a 3-4x weekly posting cadence with monthly reports back to NBC Executives. During my 6 months of solo management after launch, I grew the account 200% from roughly 26k to 78k followers.See More

Bingie - Social Media Case Study

With Bingie, my main objectives were to was develop a social media campaign strategy from scratch, grow brand awareness prior to and around the app launch and official press releases, conduct competitive analysis of social campaigns by direct competitors, and identify potential influencer partnerships. See More

Work History

Social Media Manager

Dream.OrgOct 2022 - Present • 2 yrs 1 mo- Developed social media strategy and content approval process from scratch using AirTable - Tracks analytics by campaign and on a monthly basis for review with key stakeholders - Engage in daily social media management - Develop thumb stopping content in Adobe suite and Canva

Jr. Social Media Manager

Digital Media ManagementDec 2020 - May 2022 • 1 yr 5 mos• Within my first year, my team and I worked tirelessly to grow Peacock from less than 200k to 500k+ Instagram followers and earned a 2021 "Best Overall Social Presence - Media/Entertainment" Webby Honoree for our efforts • Regularly ideated, pitched, and created social content and activations tailored to PeacockTV’s brand and Originals on TikTok, Twitter, Instagram, Facebook, and Pinterest • Owned the always-on social content strategy development for the A.P. Bio and One of Us Is Lying franchise accounts, including editorial planning, content publishing and content moderation, growing the One of Us Is Lying account 200% in 6 months without paid social • Collaborated with agency and network executives to develop the Black History Month campaign and actively participated in the DMM Diversity Alliance to encourage and promote ethical social media representation in the industry through resource document

Digital Marketing Associate

Journey FoodsOct 2018 - Jul 2019 • 10 mos• Worked directly with Forbes and MIT 35 under 35 CEO and Digital Brand Director to develop brand strategy for social media and email campaigns. During thistime, I maintained an email open rate of 30-33% and grew the Instagram following 200% • Developed social media content calendar and engaged with community members across Instagram, Twitter, Facebook, LinkedIn, Medium, the company newsletter, the company blog, and the personal accounts of founder Riana Lynn • Crafted compelling editorial and social copy, light photo editing and digital design, and production management for digital campaign assets • Provided in-depth analysis of social media growth including weekly snapshots, monthly reports, and quarterly overviews using defined strategy metrics

Education

Northwestern University

Bachelor's Degree, Human Development and Psychological ServicesSep 2015 - May 2019

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