Emma Matrick

Experienced marketing enthusiast with a passion for technology, life-sciences, and the power of human connection. With a background consisting of 4+ years of B2B digital marketing experience, including 3 years in the MedTech industry, I’ve helped brands define themselves and successfully connect with their target audiences. On the weekends, you will find me trying out new sourdough recipes, attending local concerts, and spending time with my family/loved ones.

Projects

Social Media Feed Sample

Fintech SAAS Instagram feed - on brand and visually enticing.

Social Media Feed Sample 2

Healthcare consulting firm Instagram feed - personable, product oriented, clean.

Technical Writing Sample

Blog written on the US dental implant market discussing the top 3 competitors and their strategies for growth.

TikTok Video Sample

Video that highlights a key entrance into the MedTech space. Edited and voice-over by me.

Website

Portfolio of my previous work, writing samples, social media feed samples, etc.

Work History

Senior Marketing Associate

iData Research • Managed tactical marketing execution including email campaigns and paid advertising (Google Adwords, LinkedIn). • Curated the production of all marketing collateral including product videos, blogs, and newsletters while maintaining a cohesive brand identity. • Organized and coordinated aspects relating to press releases and affiliated product resellers. • Developed original and enticing website copy and product descriptions based on SEO best practices for e-commerce products. • Maintained brand image and social media presence through LinkedIn, Tiktok, Facebook, Twitter, Instagram, and YouTube.

Marketing and Operations

The PerkApr 2020 - May 2021 • 1 yr 2 mos• Managed all social media platforms including LinkedIn, Instagram, and Twitter. • Designed, maintained, and copy-wrote professional website. • Coded and ensured proper functioning of web-based ChatBot. • Maintained communication with multiple client profiles. • Participated in and led weekly stand-ups to review targets and raise any challenges pertaining to team dynamic, communication, and product performance. • Hosted screening interviews for Jr. Full Stack Developer, and Account Executive.

Education

University of Victoria

Bachelor's DegreeSep 2018 - Jun 2022

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