Érada S.

Creative & Brand Strategist

Product Marketing Manager

Operations Manager

Ghent, Flanders, BE

Business Development

Management Consulting

Strategy & Business Development

Brand Strategy

Advertising

Leadership

Digitization

DIGITAL DESIGN

Digital Marketing

Digital Advertising

Brand Development

Digital Strategy

Design Strategy

Asana

Zoom

Collaboration

Budgeting

Business Strategy

Account Management

Project Management

JIRA

Directing

Agile Project Management

Client Communication

Client Management

Planning

Management

Available for hire fromNegotiable

Contracts

Creative Tech Production (AI, Website, App, Social, etc)

I have built a career in creative, digital production, and creative Ai while engaging with top brands like Highsnobiety, Bulgari, and Coca Cola. Previously, I served as Creative Studio Director at MATTE Projects, collaborating with YSL and YEEZY. At The Martin Agency, I held roles as Design Studio Manager and Digital Producer, contributing to campaigns for UPS, DoorDash, and Purina. My work has consistently been recognized, with The Martin Agency earning AdWeek's Agency of the Year in 2020 and 2021.

Projects

3D - Web AR | Highsnobiety x CocaCola

Highsnobiety approached us to develop the augmented reality (AR) experience for the launch of the Highsnobiety x Coca Cola Zero Sugar Football Kit. A full capsule collection that bridges the world of football culture and style. We created the design from scratch to match campaign branding, including the 3D renders of the shirts, the stadium, the charms, and the gallery. The AR experience was also custom-made by leveraging 8th Wall's platform. Users were able to interact and continue onto the campaign contest page.See More

CGI | Quantum - 25 Biennale Film

Quantum, known for its real estate development and investment prowess in Hamburg, approached us to commemorate its 25th anniversary. Tasked with creating something beyond the conventional, we envisioned an elevated 3D movie that would celebrate their silver jubilee with a bang and reflect on Quantum's innovative and enduring values. Our creative concept utilized fluid dynamics in 3D animation to represent the passage of time and the evolution of Quantum. This approach was designed to symbolize Quantum's growth, foundational strength, and adaptability in changing times. By moulding a fluid mass into various shapes and forms, we reflected Quantum's core buildings and visually narrated the company's journey and achievements. The story begins with an explosive transformation of the "Q" into a fluid spectacle that sets the scene for Quantum's journey. Under the close watch of the camera, this liquid canvas subtly shifts, revealing geometric shapes and fleeting images of buildings — each frame a testament to Quantum's architectural mastery and evolution. The narrative is a carefully choreographed sequence in which the fluid mass gracefully transitions through various states, symbolizing Quantum's adaptability and growth. The climax is the reveal of the number "25," marking a quarter-century of Quantum's influence in real estate development. Crafting this visual narrative posed a unique challenge: balancing abstract artistry with clear, impactful storytelling. Perfecting the fluid dynamics to both mesmerize and signify Quantum's 25-year journey required a harmonious blend of technical expertise and creative vision, pushing the limits of 3D animation to tell a story that was seen and felt. The final product is a visually stunning and emotionally engaging video that exceeded Quantum's expectations. It celebrated its 25-year legacy and showcased the company's commitment to innovation and excellence in real estate development. The video successfully communicated QuantuSee More

Print | LinkedIn B2B Conference

In partnership with Tool of NA we developed the branding and graphic design to bring their vision to life for the LinkedIn event, B2Believe. The goal of the event was to provide a platform for business leaders and professionals to connect, learn, and share insights on the latest trends and best practices in their industries. Our team worked closely with the client to understand their objectives, target audience, and event format. Based on that information, we developed a visual identity that captured the spirit and values of the event. We also designed various marketing materials and assets for the event, including social media graphics, floor maps, event banners, etc. Our team leveraged the visual identity to create a consistent and cohesive look and feel across all touchpoints, ensuring that attendees would recognize and remember the event. The result was a successful and well-received event that attracted a high level of engagement and participation from attendees. See More

Website | Quantum Focus 41 Report

Our client wanted the first ever digital version for the findings of their research department which are published quarterly in the Quantum Focus series, as a service to their investors and to anyone interested in current trends in the property industry. See More

Work History

Founder

Érada.AgencyROCANI Studio M Detroit Leventhal Ventures KUYA BRANDS ENGAGED Highsnobiety Bulgari Gran Coramino CoinDesk Coca Cola ArtPrize Quantum MeritCircle LinkedIn Postmates, etc

Managing Director, Production

Rocani StudioOct 2023 - Jul 2024 • 10 mosBRANDS ENGAGED Highsnobiety Bulgari Coca Cola MeritCircle Quantum

Creative Studio Director

MATTE ProjectsNov 2021 - Jan 2022 • 3 mosBRANDS ENGAGED YSL YEEZY Nocheluna Sotol

Design Studio Manager

The Martin AgencyNov 2019 - Nov 2021 • 2 yrs 1 mo2021 AdWeek Agency of the Year 2020 AdWeek Agency of the Year BRANDS ENGAGED UPS DoorDash Buffalo Wild Wings Hanes TIAA Happy Egg Terminix Purina Mondelez (Oreo, Ritz, Trident) JFK Library Virginia Tourism Sling Donate Life

Digital Producer II

The Martin AgencyMay 2018 - Nov 2021 • 3 yrs 7 mos2021 AdWeek Agency of the Year 2020 AdWeek Agency of the Year BRANDS ENGAGED UPS DoorDash Buffalo Wild Wings Hanes TIAA Happy Egg Terminix Purina Mondelez (Oreo, Ritz, Trident) JFK Library Virginia Tourism Sling Donate Life

Education

Pepperdine Graziadio Business School

BSM, Business2007 - 2010

Orange Coast College

2003 - 2006

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