Gabby Pereira

UX Designer • UI Designer • Product Designer • Portland, OR, US

Spanish

English

Miro

Adobe XD

Figma

Product Strategy

Rapid Prototyping

Usability Testing

Wireframing

UX Writing

UX research

Information Architecture

Product Design

UI/UX Design

Organization

Available for hire fromNegotiable

Contracts

Full-Time Roles

A Freelance Product & UI/UX Designer fostering growth for small businesses and start ups.

With a profound passion for designing solutions that create positive social impact, I find immense joy in collaborating with others and witnessing the transformative power of my work seamlessly integrating into society. With a background in Social Work and case management, I bring valuable insights into the profound impact that poorly designed products can have on individuals' access to essential resources through technology. This experience has cultivated my deep commitment to creating accessible user experiences every step of the way. I am particularly passionate about tackling the challenges posed by varying levels of technology literacy and ensuring that my designs cater to the diverse needs of our users.

Projects

PASS-UX Research

Background: PASS is an innovative product currently in development by the dedicated team at Code For PDX, a Portland-based non-profit organization committed to advancing civic technology. Inspired by our sponsor, who has worked closely with local officials to identify a significant gap in our community's resources, PASS is being meticulously crafted to offer a unique and effective solution. What sets PASS apart from other similar products launched in various cities is our use of SOLID, a Web 3 development tool that enables secure data storage in decentralized data stores called Pods. Essentially, Pods act as secure personal web servers for data, giving users full control over who and what can access their stored data. This innovative technical solution will help elevate PASS to new heights in terms of data security and accessibility. Problem: People experiencing housing insecurity often face loss of important documents due to constant moving, unsafe housing situations, and homelessness. The safety and security of those documents being jeopardized due to their circumstances leads to denial or postponement of housing services. Thus perpetuating housing insecurity. How can we create a safe document sharing and storage system that allows for a quicker and more streamlined access to housing services for people experiencing housing insecurity? Our Team: Our design team consists of 4 UX/Product Designers and 1 UX researcher with backgrounds in economic development, social work, customer service, marketing and healthcare tech. We also work closely with 5 software engineers on our development team, 3 project managers, and our product advisor. My role: Was leading this team through UX research and strategy development.See More

Mirror- E-commerce Fashion Website

Problem: Mirror, a well-established fashion brand, has been operating successfully for the past 25 years with physical stores only. Due to the limitations of their brick-and-mortar presence, the brand was unable to reach out to a wider customer base. Therefore, they were looking to venture into the online market to expand their business and cater to the needs of their customers who prefer to shop online. How can we design a user-friendly online platform that retains the brand identity and delivers an exceptional customer experience? Solution: End to end responsive web design. My Role: Sole UX Designer Branding, Prototyping, Usability Testing My Tools: Figma, Figjam, Miro, Optimal WorkshopSee More

Evergreen-Case Management Tool for Social Workers

Problem: Case Managers in the Social Work field often struggle to keep up with the high volume of cases they are given and data entry/management. What if there was a customizable tracking tool to increase the ability to manage a high volume of cases, assist with data management, and increase case progress communication to their team? Solution: An end to end responsive design. Inspiration: This project was inspired by the lived experiences and struggles of my co-worker and I back when I was in the Social Work field. Out struggles as case managers fueled me to design a simple client tracking sheet in Microsoft Excel to assist us in handling a high volume of rent assistance cases. This led me to create an actual product based off of my initial design. My Role: UX Designer Visual Design, UX Research, Usability Testing My Tools : Figma, Whimsical, MiroSee More

Work History

Freelance UI/UX Designer

Gabby Pereira Consulting LLCApr 2023 - Present • 1 yr 6 mosPresenting and communicating UI/UX design concepts effectively to stakeholders, ensuring alignment with their vision and business goals. Engaging in a diverse range of projects throughout the design process, from ideation to implementation, to create innovative and user-centric solutions. Designing and delivering visually captivating web interfaces using industry best practices, driving increased user engagement and conversion rates for client websites.

Administrative and Design Consultant

Empress Rules Equity ConsultingApr 2023 - Present • 1 yr 6 mosProviding comprehensive support to the CEO, including managing complex schedules, facilitating client relations, and overseeing essential business tasks. Designing visually stunning and accessible presentations that effectively convey the company's branding and messaging. Creating engaging and cohesive social media content that consistently reflects the company's brand across multiple platforms, resulting in increased audience engagement. Supervising a team of youth interns, offering guidance, educational resources, and well-structured internship plans to maximize their learning and growth opportunities while promoting racial equity.

Product Designer

Code For PDXJan 2023 - Present • 1 yr 9 mosLeading user research efforts for the PASS design team, shaping product strategy based on user needs and market trends. Designing MVPs, creating prototypes, validating concepts, and iterating for optimal user experiences. Playing a pivotal role in creating and maintaining a cohesive design system through documentation for handoff and cohesiveness. Collaborating with the team of developers to understand and build out complex features. Advocating for a holistic approach to product development, prioritizing user needs and insights alongside development research.

UI/UX Intern

Bit68Nov 2022 - Feb 2023 • 4 mosDesigned responsive products for international clients on a small team of designers and developers. Worked with complex design systems and brand manuals while expanding my design skills using multiple programs and tools, focusing on Adobe XD and Figma.

Education

Designlab UX Academy

UI/UX DesignMar 2022 - Nov 2022

Portland State University

Bachelor's Degree, International Development & Women's Studies

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