Holly Beyhl

As a creative pro with 15+ years of experience in marketing, I seamlessly bridge creative strategy with creative execution, offering fractional creative services to support your full-cycle marketing efforts. Your Bold Marketing Aspirations ➕ (My Creative Strategy ➕ Execution) 🟰 😎 Stress-Free & ⏰ Time Saving 🎉 Marketing Success

Projects

Webflow Website Transformation for Streamer

Responding to Cyber Insecurity's desire for a fresh online image, I led efforts to elevate their website, imbuing it with a dynamic gamer vibe to engage their audience and highlight their market position. As the visual and UI/UX designer: — I revamped their logo, making it versatile and adding a tagline for future adaptability. — I created a web brand guide, introducing a cohesive color palette and thematic elements to strengthen brand identity. — I designed UI/UX mockups, ensuring consistency and user-centricity. — I collaborated closely with the web development team, refining designs for pixel-perfect results in WebFlow. My goal was to modernize Cyber Insecurity's web presence and enhance its visual identity and user experience for lasting digital impact.See More

Nonprofit Education Wordpress Website Design & Development

Adult Literacy Ohio (ALO), a brand-new initiative, needed a web presence that was people-focused, user-friendly, engaging, and most importantly accessible for adults with developmental disabilities. As a resource for adult learners, their caregivers, and prospective tutors, this project focused on establishing clear user journeys for those three target audiences, and enabling them to get the resources they need through the ALO program. As the visual and UI/UX designer on this project, I: — Created a web brand guide based on the existing brand logo and the branding of the family of brands ALO is part of. — Designed UI/UX mockups based on the web brand guide. — Worked closely with the web development team to ensure pixel-perfect results.See More

Website Redesign on HubSpot for a Cybersecurity Solution Provider

For this pioneering cybersecurity client, I led a brand uplift and website overhaul project aimed at aligning their online presence with their innovative solutions and highlighting their leadership in the industry. I oversaw the migration of their website from an outdated and inflexible CMS to HubSpot, a modern, flexible, and ultra-secure CMS platform. I collaborated with marketing managers to create a UX that focused on customers' desired journeys, and worked directly with our client to ensure the project remained on track.See More

Brand Identity Uplift & Wordpress UI/UX for an IT B2B Provider

When an established global leader in BSS software was looking for a fresh look and a new name but did not want to confuse existing customers, my team helped them say goodbye to the old and hello to the bold! As the creative lead on this project, I oversaw every visual aspect, from kicking off the brand discovery process to tweaking logo concepts and WordPress website pages. Not only did I lead the creative process, but I also contributed to many facets of it. See More

Brand Identity Design & Custom Website Development for Legal Management Resources

The client, a global membership association for lawyers, sought to modernize their website and branding to enhance member management, attract new members, and improve overall perception. As the Fractional Creative Director, I led a comprehensive rebranding and website redevelopment initiative, focusing on creating a welcoming brand identity and intuitive website functionality. As the Creative Director and full-service creative team, I: — Crafted a welcoming brand identity with a logo symbolizing unity and inclusivity. — Developed two Squarespace websites: one for non-members and another with gated resources for registered members. — Implemented custom search and filter functionality for easy resource access. — Conducted member training programs to facilitate a smooth transition to the new platform and enhance member development initiatives.See More

Work History

CEO & Queen Bee of Design

BoltoBeeFull-time Employee— Seamlessly bridge strategy and creative execution to drive tangible ROI for brands, collaborating closely with executive teams to enhance their strategic vision. — Strengthen brand credibility and trust by developing visually cohesive marketing materials and implementing them across all client touchpoint. — Manage projects and timelines, ensuring that high-quality visual content is delivered on time and within budget.

Creative Services Director & Senior Visual Designer

KATZCYFull-time EmployeeApr 2019 - Jun 2023 • 4 yrs 3 mos— Directed a team of creative professionals to produce high-quality brand materials by fostering an open, creative, and collaborative team environment, while demonstrating strong leadership skills and the ability to delegate effectively. — Collaborated directly with clients and cross-functional teams to gather requirements and determine the scope of creative projects. — Created and implemented visual design solutions that supported various client brand identities, enhanced user experience, and drove business results. — Worked with key stakeholders to iteratively test and improve designs for optimal performance. — Managed multiple projects and priorities simultaneously, maintaining effective communication with stakeholders and team members.

Web Developer & UI Designer

KATZCYFull-time EmployeeSep 2017 - Apr 2019 • 1 yr 8 mos— Created and maintained WordPress websites with a focus on responsive and mobile-first design, as well as SEO best practices, ensuring a high level of functionality and user experience. — Developed and implemented brand guidelines to ensure consistency in all communications with the company's brand identity and messaging. — Established full-service web design, development, and hosting offerings, significantly expanding the company's range of services.

Web Developer & UI Designer

Independent ContractorFreelancerJun 2012 - Sep 2017 • 5 yrs 4 mos— Launched full-service web presence offerings for a marketing firm specializing in small and non-profit businesses. – Designed and developed custom WordPress themes using PHP and JavaScript that were responsive and cross-browser compatible, ensuring a seamless and modern web presence. — Worked closely with a team of developers while serving as the primary UI Designer using iMIS RiSE (CMS), resulting in the seamless implementation of compelling interfaces that worked within the capabilities and limitations of the RiSE framework.

Web Developer

Dell TechnologiesFull-time EmployeeJul 2007 - Jun 2012 • 5 yrs— Contributed to the maintenance and innovative development of four nationally acclaimed women's health websites for the US Department of Health & Human Services as a part of a highly collaborative technical team. — Led a successful site-wide redesign project as the project coordinator, utilizing my expertise as a web developer and UI designer to modernize the websites, align them with SEO and usability best practices, and integrate a custom CMS. — Significantly increased user engagement and retention by more than double through the redesign and enhancement of a custom fitness tracking application.

Web Developer & Graphic Designer

Merlin InternationalFull-time EmployeeJul 2006 - Jul 2007 • 1 yr 1 mo— Primary Web Developer and Graphic Designer for a fast-growing IT solutions provider, responsible for updating content on over 150 active pages on a daily basis, utilizing SEO best practices to increase relevant traffic. — Ensured consistent branding in the creation of digital and printed collateral for the promotion of professional services and sales products. — Created posters, mass mailing postcards, advertisements, and interactive trade show booths. — Served as the primary UI designer for a Department of the Interior, National Business Center intranet portal development project.

Education

Wells College

Bachelor of Arts, Computer Science

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