Ifeoluwasimi Olusola (Ife)

Product Designer • Abuja, Federal Capital Territory, NG

Product Design

UI/UX Design

Visual Design

Design Research

Design Thinking

Figma

Adobe Creative Suite

JIRA

ProtoPie

Available for hire fromNegotiable

Full-Time Roles

Experienced Product Designer | 7 years creating digital solutions that drive growth.

Hello, I'm Ife. A product designer with over 7 years of experience creating user-centric, innovative, and business-driven digital solutions across Hospitality, Edtech, Fintech and Supply chain Industries. My skills include UI design, user research, usability testing, and prototyping. I've successfully led and managed projects that improved user experiences, streamlined workflows and achieved significant business results.

Projects

Personal Portfolio

Check out my personal portfolio to view my work.

Work History

Senior Product Designer

Instill EducationFull-time EmployeeMay 2024 - Dec 2024 • 8 mos- Led the creative direction and redesign of the core product experience. - Spearheaded app redesign based on user analytics, and feedback from focus groups resulting in a 15% reduction in registration abandonment and decreased support tickets improving user experience. -Conducted user testing across 3 countries, validating design decisions and iterating based on feedback. - Designed and launched a B2B operations platform that reduced client onboarding time from 2 weeks to 2 days, streamlining manual processes through automated workflows.

Senior Product Designer

Miva Open UniversityFull-time EmployeeMar 2023 - Apr 2024 • 1 yr 2 mos- Led the end-to-end design of Miva Open University's website, conducting user interviews and collaborating with product managers, marketing, and engineers, gaining valuable insights to enhance user experience and website flow, resulting in over 1,000 student conversions in the first year. - Defined user flows for crucial functions including admissions, enrollment, payments, and CGPA computation in partnership with product managers, tailoring the LMS/SIS to meet user needs and improve the learning experience, reducing support requests by 20%. - Created a unified design system for Miva Open University, reducing design inconsistencies and streamlining cross-team collaboration through standardized components and documentation.

Product Designer

uLesson EducationApr 2021 - Mar 2023 • 2 yrs- Designed user-friendly interfaces and experiences for uLesson's mobile and web apps, contributing to a stronger brand identity, visual language, and design strategy. (5M+ downloads & 4.2-star rating on Google Play) - Redesigned our onboarding flow to gather relevant user information, fostering better user understanding and identification. - Designed and launched an offline video management system based on data analysis of 10,000+ users, implementing features for download queuing and storage optimization that drove an estimated 25% increase in customer retention. - Redesigned the payments flow to comply with Google Play billing standards and address failed payments, leading to an over 40% increase in payment success.

UI/UX Designer

Hotels.ngFull-time EmployeeApr 2019 - Mar 2021 • 2 yrs- Led UX/UI design for Hotels.ng's multi-product ecosystem, including hotel management, transportation services, and customer support platforms. - Designed features for a hotel management system, streamlining reservations, pricing, and room management workflows for 200+ properties. -Spearheaded the design of Telex, a suite of business-centric products, delivering high-fidelity prototypes for video chat, support ticketing, team collaboration and customer management tools. - Drove cross-functional collaboration with product and engineering teams to align design solutions with business metrics and technical constraints.

Education

University of Lagos

Bachelor's Degree, Computer ScienceOct 2012 - Nov 2017

Domestika

Introduction to UX DesignMar 2021 - Jul 2021

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