Isabel Murray

Operations Manager • Customer Success Manager • New York, NY, US

E-Commerce

Strategy & Business Development

Strategic Partnerships

Analytics

Client Management

Digital Marketing

Google Analyics

Microsoft Excel

Analytical Thinking

Marketing Strategy

Shopify

Business Development

Sales

Negotiation

Affiliate Marketing

Client Communication

Paid Ads

Available for hire fromNegotiable

Contracts

Ex-Farfetch ecommerce expert, keen to help small brands with their ecommerce and digital growth strategy!

Work History

Strategic Account Director

Authentic Brands GroupJan 2022 - Present • 2 yrs 9 mosLeading the expansion of owned and operated sites, marketplaces and digital products. Key areas of responsibility are overseeing performance of JuicyCouture.com and SIShop.com, spearheading sourcing & securing new partners to sell on marketplaces, and leading digital special projects.

Senior Ecommerce Strategy Manager

FarfetchDec 2017 - Jan 2022 • 4 yrs 2 mosStrategy team lead, responsible for identifying and rolling out plans to drive digital sales and brand growth across North America partners. This included providing strategy across forecasting, pricing, merchandising and promotional activity, customer insight analysis, content management and driving website/app/in-store technology optimization and evolution. Executed consulting projects across $150m+ portfolio of luxury and contemporary brands and retailers, focusing on customer profiling, global opportunity analysis, pricing, new business development, paid and owned digital marketing strategy and budgeting. End-to-end project management of site builds and new feature development, from consultation on site designs (specifically UX, feature feasibility and commerce/branding mix) to managing the tech, ops and production delivery teams and formulating digital marketing plan across paid and organic channels.

Senior Strategy Consultant

Qubit (bought by Coveo)Jan 2016 - Dec 2017 • 1 yr 11 mosLead strategist at this ecommerce optimization and personalization technology start up. Responsible for strategy, renewal and growth of key accounts in a portfolio of $2million across the retail industry. Main tasks were carrying out extensive data analysis to identify key opportunities for clients, and curating optimization roadmaps to deliver innovative user experiences and personalization marketing strategies to achieve measurable ROI.

Education

University of Oxford

Bachelor's Degree, Politics, Philosophy and EconomicsOct 2008 - Jun 2011

SOAS University of London

Graduate Degree, EconomicsSep 2013 - Aug 2014

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