Jabulile Madinane

With a robust background in product design, I have honed my skills across various roles, most recently as a Senior Product Designer at DVT. My expertise lies in conducting research to understand product requirements, analyzing data to identify business goals and customer pain points, and collaborating with cross-functional teams to ensure successful design implementation. Previously, I worked as a Product Designer at IQbusiness South Africa and VASTBLU INFOTECH, where I focused on creating user-centered designs, conducting UX audits, and optimizing user experiences. My journey began as a User Experience Designer at Freethinking Business Consultants, where I gained foundational skills in contextual research and design prototyping. Earlier, I served as an Advisor at Youi Insurance, where I developed strong client negotiation and sales skills. My passion for continuous design improvement and creative problem-solving drives my commitment to delivering high-quality design solutions.

Projects

ABSA Bank Retail Banking Platform Redesign

ABSA Bank, one of South Africa's leading financial institutions, serves millions of customers through its extensive digital platform. As part of the ARO team, I was responsible for redesigning key features within the retail banking platform, focusing on improving usability and efficiency for customers. Project Goals Modernize the existing platform's visual design and user interface, aligning with ABSA's evolving brand identity. Prioritize and redesign high-impact features to enhance customer experience and satisfaction. Optimize the platform for both mobile and desktop devices, ensuring consistency across different screen sizes. Leverage the existing design system to maintain brand consistency and streamline the design process. Key Features Redesigned Beneficiary Payments: Simplified the process of adding, editing, and paying beneficiaries, reducing friction and improving overall payment experience. Airtime and Electricity Purchases: Streamlined the purchase flow for various service providers, making it quicker and more convenient for customers. Account Verification: Enhanced the account verification process, making it more secure and user-friendly. Other High-Priority Journeys: Addressed other critical customer journeys, such as account transfers, balance inquiries, and bill payments, to optimize their overall digital banking experience. The redesigned retail banking platform successfully delivered a more modern, intuitive, and efficient user experience for ABSA's retail customers. By prioritizing high-impact features and adhering to the design system, the project achieved its goals of improving customer satisfaction and driving digital adoption.See More

MHRM Mediclinic Staff Booking System Redesign

Mediclinic, a prominent private healthcare provider in South Africa, sought to modernize its staff booking system. The primary goal was to enhance the user experience for coordinators and team leaders, streamlining the process of booking doctors, allocating shifts, and managing overall workforce allocation. Project Goals Intuitive Interface: Design a user-friendly interface that is easy to navigate and learn. Efficient Workflow: Optimize the booking and allocation process, reducing time and effort for coordinators and team leaders. Enhanced Visibility: Provide clear visibility into upcoming shifts, workloads, and performance metrics. Improved Data Management: Centralize and organize staff scheduling information for better decision-making. Key Features For Coordinators: Create New Tickets: A simplified process to create new booking requests, specifying shift details, required specialties, and preferred doctors. Edit Existing Bookings: The ability to modify existing bookings, adjusting shift times, locations, or assigned doctors. Modify Bookings: A flexible option to make minor changes to bookings, such as swapping shifts or reassigning doctors. Cancel Bookings: A straightforward process to cancel unnecessary or canceled shifts. Change Panel Members: The capability to replace doctors with other qualified professionals as needed. For Team Leaders: Dashboard Overview: A comprehensive dashboard displaying key metrics, including allocated tickets, team member workloads, and shift statistics. Ticket Allocation: The ability to reassign tickets to different coordinators or team members to optimize workload distribution. End-of-Shift Report: A customizable report that provides insights into daily operations, including shift coverage, overtime, and potential staffing gaps. Shift Statistics: Detailed analytics on shift patterns, average shift durations, and peak periods.See More

Old Mutual Rewards Programme Digital Platform Redesign

Old Mutual, a leading financial services provider, aims to enhance its digital platform for the Old Mutual Rewards Programme, delivering exceptional customer experiences and driving user engagement. This project focuses on redesigning key aspects of the platform, including the login experience and the "How it Works" page for the Rewards Programme. Project Goals Improve User Experience: Simplify the navigation and interaction with the Old Mutual Rewards Programme platform. 1. Enhance Brand Identity: Maintain a consistent brand experience across all digital touchpoints of the Old Mutual Rewards Programme. 2. Increase User Engagement: Encourage users to participate in the Old Mutual Rewards Programme actively. 3. Boost Conversion Rates: Convert more non-members into Old Mutual Rewards Programme members. 4. Reduce User Confusion: Minimize confusion between logged-in and logged-out states within the Old Mutual Rewards Programme. Key Design Focus Areas 1. Login Experience Clear Visual Distinction: Implement a clear visual distinction between logged-in and logged-out states within the Old Mutual Rewards Programme. Personalized Welcome: Greet logged-in users with a personalized message, including their name or account details, within the Old Mutual Rewards Programme. Intuitive Navigation: Provide easy access to key features and information for both logged-in and logged-out users within the Old Mutual Rewards Programme. 2. "How it Works" Page Simplified Content: Condense the content into clear, concise, and easily understandable language within the context of the Old Mutual Rewards Programme. Visual Appeal: Use engaging visuals, such as infographics or short videos, to illustrate the benefits of the Old Mutual Rewards Programme. Strong Call-to-Action: Highlight the key benefits and encourage users to sign up for the Old Mutual Rewards Programme. Social Proof: Showcase testimonials or success stories from existing Old Mutual Rewards Programme members. See More

Work History

Senior Product Designer

DVTContract EmployeeCollaboratively conduct contextual methods of research to understand product requirements based on internal input and user research. Analyze and synthesis qualitative & quantitative data to understand the business goal and customer pain points. Analyze market trends and conditions to inform design decisions. Unpack BRD's/PRDs & user stories to apply use-cases if applicable. Ideate conceptual wireframes. Present to stakeholders to influence design decisions. Collaborate closely with cross-functional teams, including developers and product managers, to ensure successful implementation of designs. Present design concepts to cross-functional teams and leadership. Intuitively address customer needs beyond surface-level considerations. Contribute to stakeholder discussions on behavioral product data to understand priority features that need iterations or a build on an addition feature. Exhibit passion for continuous design improvement and creative problem-solving. Provide assistance to product engineers and stay abreast of industry trends.

Product Designer

IQbusiness South AfricaNov 2021 - May 2023 • 1 yr 7 mosCollaborate with the user research team to identify opportunities and improve experiences. Analyze existing solutions, environments, and user needs. Unpack BRD requirements. Create information architecture diagrams, sketches, wireframes, and screen flows taking into account user requirements and the technical constraints of development. Collaborate with Business Analysts and Developers to understand constraints and align user stories. Leverage user research results and analytics data to inform design decisions, make recommendations, and propose improvements. Create prototypes ranging from paper-and-pencil concepts to wireframes and then design interactive prototypes. Present designs to the internal team and iterate based on feedback. Explore design ideas, support usability testing, and obtain buy-in from the business. Present final designs to stakeholders, Design Lead, Design Director, Engineers, Product Owners, Business Analysts, and Developers. Deliver an appropriate level of specification needed to ensure high-quality development of design artifacts. Ensure graphical consistency across all products supported by the evolution and maintenance of existing visual guidelines and an established design system.

Product Designer

VASTBLU INFOTECHAug 2021 - Jun 2022 • 11 mosDrive and create both web and mobile product concepts as part of a cross-functional team. Create user flows, wireframes, and design mockups to effectively conceptualize new product initiatives. Perform UX audits and tests to iterate over existing designs and optimize the customer/user experience. Lead regular sessions with the Product Owner and Devs to collaborate and discuss a quest for better user experience and creative user interfaces. Create user-centered designs by considering market analysis, data, customer feedback, user research, and technical constraints/opportunities that have been conducted by the research team. Collaborate with Devs to align capability and constraints. Put together prototypes to hand over to Devs for User Acceptance Testing. Present concepts to the business. Iterate screens based on feedback from the team. Deliver an appropriate level of specification needed to ensure high-quality development of design artifacts.

User Experience Designer

Freethinking Business ConsultantsJan 2020 - Jun 2021 • 1 yr 6 mosConduct contextual research methods together with the Lead Designer who was providing guidance, supervision and feedback. Under their supervision, I synthesized qualitative research using different methods of synthesizing the data. Use the design system to create high-fidelity polished designs from the Design Leads wireframes. Rapidly prototype the designs. Put test plans together with the Design Lead. Launch tests on Usertesting.com, transcribe, and synthesize the findings. Present the findings to the Stakeholders and the Design Lead. Hand over the design deck to the UX team for their conceptual designs.

Advisor

Youi InsuranceNov 2015 - Jan 2018 • 2 yrs 3 mosSell insurance policies to Australian clients. Upsell/cross sell leads to conversions. Educate clients about the tailored policy. Negotiate feasible solutions for clients. Compile performance reports.

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