Top talent is on Pangea
You are viewing Janice's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Janice Rega
Email Marketing Specialist • Social Media Marketing Specialist • Bethlehem, PA, US
Consumer Behavior
Planning
CRM
Client Management
Management
English
Interviewing
Market Research
Event Marketing
Influencer Marketing
Market Analysis
Instagram Reels
Creative Writing
Writing
Brand Identity
Content Creation
Ad Copy
Communication
MailChimp
Marketing Strategy
Integrated Marketing
Social Media Communications
Brand Management
Social Ad Campaigns
Brand Ambassador
Instagram Ads
Facebook
Twitter
Hootsuite
Digital Advertising
Social Media Management
Retargeting
Promotional Marketing
Advertising
Social Media Marketing
Klaviyo
Copywriting
Digital Marketing
Automation
SMS Marketing
Email Marketing
Marketing
Email Marketing Manager
Hello, I’m Janice. I have 8 years working as an email copy and marketing automation specialist. I have experience handling strategic online initiatives converting leads through well-designed nurture flows. I have prior experience leading digital marketing campaigns from the idea stage through to their execution and implementation. I enjoy creating email blast campaigns to target key customers and prospects. I work with monitoring/reporting on competitive and innovative campaigns to make optimizations to implement in future campaigns to drive the ROI through email and social media channels.
Projects
Work History
H
Email Marketing Specialist
HomerOct 2022 - Nov 2022 • 1 moHomer is a children's education app. D2C email marketing, working with HTML coding and editing, and A/B testing practices. Working closely with the CRM team and cross-functionally with creative, product, and learning experience teams to develop SMS, email campaigns, and automation. Tools: Braze, Asana, Figma, SlackG
Email Marketing Manager
Group 8ANov 2021 - May 2022 • 7 mosGroup 8A is a Digital Marketing Agency in New York City. Email/SMS Technician. Designed and created Email/SMS campaigns Created Email/SMS automation journeys - Welcome Series, Abandoned Cart, Browse Abandonment, Post Purchase, Nurture Series, etc. Designed Email/SMS strategy cadences. Created custom dynamic blocks using tags and adding dynamic components to flow emails Created performance recaps and developed analytical reports for all brands. Designed Email Segmentations. Provided copywriting. Building HTML email campaigns. Clients: Liverpool Los Angeles, Monfrere, Teri Jon, FitNation, Amalia Bikes, Blue Steel, Caking Art, Coomi, Dance Body, Dawn Levy, Kissy Kissy, Kiss My Face, Little Me, I Love Peanut Butter, Peek Kids, Powerbilt, Pro Standard, Rosepops, and Tamed Wild. Tools: Klaviyo, Attentive, Post Scripts, Adobe, Google Analytics, Excel, Mail Chimp, Buyer Genomics, MondayA
Email Marketing Coordinator
AIChE - American Insititue of Chemical EngineersJan 2021 - Aug 2021 • 8 mosDeveloped marketing campaigns through all marketing communication channels. Provided weekly KPI reports determining how to optimize lifecycle marketing and promotional collateral. Managed email marketing and paid social. Brand management and Lifecycle marketing efforts to ensure memberships are renewed each year Managed global marketing campaigns through verticals of education, chemicals, and energy Lifecycle and Brand Management: Student Memberships, Young Professionals, RAPID, Manufacturing Community, CPE Community of Process Engineers, CEI Center for Endert Initiatives, IMES International Metabolic Engineering Society, and CCPS Center for Chemical Process Safety. Tools: Personify, Informz, Robohead, Feathr, Adobe, Facebook Ad Manager, LinkedIn ManagerF
Digital Marketing Manager
FullBeauty BrandsMay 2022 - Present • 2 yrs 5 mosThe Associate Manager, Digital Marketing is an integral part of the E-Commerce team, focusing on driving revenue for their brands through an integrated Digital Marketing strategy that maximizes performance across all marketing channels. Directly oversee the day-to-day execution of email, social media marketing, and SMS messages and work in partnership with the marketing channel subject matter experts on strategies and plans for search engine optimization (SEO) and search engine marketing (SEM), and other paid channels. I also partnered with the Merchandising, Creative, Finance, Customer Insights, and Web Production teams. Responsible for reporting and analytics tied to digital marketing channels. Managed Brands: OneStopPlus, FullBeauty Outlets, Intimates for All, and Shoes for All Tools Used: Epsilon, Curtis Segment Tool, Open AI, Vibes, Attentive, Adobe, Hootsuite, Facebook Ad Manager, Instagram, Microsoft Office, JIRA, Salesforce, Datastar, Tableau, Omniture, Adobe AnalyticsS
Marketing Automation Specialist
Shorelight Feb 2023 - Present • 1 yr 9 mosI work with student acquisitions strategy guiding international students through their undergraduate and graduate applications for US universities. I help build and implement strategy methods to acquiring leads that lead to conversions through email marketing communications.S
Marketing Automation Specialist
Shorelight EducationFull-time EmployeeFeb 2023 - Jun 2024 • 1 yr 5 mosAs an email automation specialist, I spearhead efforts to optimize customer engagement through streamlined campaigns and programs, integrating Zoom events, Salesforce, and Marketo for seamless operations. I oversee automated nurture strategies throughout the sales funnel, ensuring a cohesive journey for prospective students at Shorelight. Our focus is on facilitating international students' pursuit of bachelor's, master's degrees, and transfer programs at prestigious US universities, tailored to meet their educational aspirations effectively. Tools: Marketo, Salesforce, Pardot, Zoom EventsS
Marketing Automation Specialist
Shorelight EducationFull-time EmployeeFeb 2023 - Jun 2024 • 1 yr 5 mosAs an email automation specialist, I spearhead efforts to optimize customer engagement through streamlined campaigns and programs, integrating Zoom events, Salesforce, and Marketo for seamless operations. I oversee automated nurture strategies throughout the sales funnel, ensuring a cohesive journey for prospective students at Shorelight. Our focus is on facilitating international students' pursuit of bachelor's, master's degrees, and transfer programs at prestigious US universities, tailored to meet their educational aspirations effectively. Tools: Marketo, Salesforce, Pardot, Zoom EventsS
Marketing Automation Specialist
Shorelight EducationFull-time EmployeeFeb 2023 - Jun 2024 • 1 yr 5 mosAs an email automation specialist, I spearhead efforts to optimize customer engagement through streamlined campaigns and programs, integrating Zoom events, Salesforce, and Marketo for seamless operations. I oversee automated nurture strategies throughout the sales funnel, ensuring a cohesive journey for prospective students at Shorelight. Our focus is on facilitating international students' pursuit of bachelor's, master's degrees, and transfer programs at prestigious US universities, tailored to meet their educational aspirations effectively.Education
New York University
Masters Degree, MS Integrated Marketing and CommunicationsSep 2017 - May 2021Lynn University
Bachelors Degree, Event Management Jan 2017 - Dec 2019How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Email Marketing Manager
Hello, I’m Janice. I have 8 years working as an email copy and marketing automation specialist. I have experience handling strategic online initiatives converting leads through well-designed nurture flows. I have prior experience leading digital marketing campaigns from the idea stage through to their execution and implementation. I enjoy creating email blast campaigns to target key customers and prospects. I work with monitoring/reporting on competitive and innovative campaigns to make optimizations to implement in future campaigns to drive the ROI through email and social media channels.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Janice's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Janice Rega
Email Marketing Specialist • Social Media Marketing Specialist • Bethlehem, PA, US
Consumer Behavior
Planning
CRM
Client Management
Management
English
Interviewing
Market Research
Event Marketing
Influencer Marketing
Market Analysis
Instagram Reels
Creative Writing
Writing
Brand Identity
Content Creation
Ad Copy
Communication
MailChimp
Marketing Strategy
Integrated Marketing
Social Media Communications
Brand Management
Social Ad Campaigns
Brand Ambassador
Instagram Ads
Facebook
Twitter
Hootsuite
Digital Advertising
Social Media Management
Retargeting
Promotional Marketing
Advertising
Social Media Marketing
Klaviyo
Copywriting
Digital Marketing
Automation
SMS Marketing
Email Marketing
Marketing
Projects
Work History
H
Email Marketing Specialist
HomerOct 2022 - Nov 2022 • 1 moHomer is a children's education app. D2C email marketing, working with HTML coding and editing, and A/B testing practices. Working closely with the CRM team and cross-functionally with creative, product, and learning experience teams to develop SMS, email campaigns, and automation. Tools: Braze, Asana, Figma, SlackG
Email Marketing Manager
Group 8ANov 2021 - May 2022 • 7 mosGroup 8A is a Digital Marketing Agency in New York City. Email/SMS Technician. Designed and created Email/SMS campaigns Created Email/SMS automation journeys - Welcome Series, Abandoned Cart, Browse Abandonment, Post Purchase, Nurture Series, etc. Designed Email/SMS strategy cadences. Created custom dynamic blocks using tags and adding dynamic components to flow emails Created performance recaps and developed analytical reports for all brands. Designed Email Segmentations. Provided copywriting. Building HTML email campaigns. Clients: Liverpool Los Angeles, Monfrere, Teri Jon, FitNation, Amalia Bikes, Blue Steel, Caking Art, Coomi, Dance Body, Dawn Levy, Kissy Kissy, Kiss My Face, Little Me, I Love Peanut Butter, Peek Kids, Powerbilt, Pro Standard, Rosepops, and Tamed Wild. Tools: Klaviyo, Attentive, Post Scripts, Adobe, Google Analytics, Excel, Mail Chimp, Buyer Genomics, MondayA
Email Marketing Coordinator
AIChE - American Insititue of Chemical EngineersJan 2021 - Aug 2021 • 8 mosDeveloped marketing campaigns through all marketing communication channels. Provided weekly KPI reports determining how to optimize lifecycle marketing and promotional collateral. Managed email marketing and paid social. Brand management and Lifecycle marketing efforts to ensure memberships are renewed each year Managed global marketing campaigns through verticals of education, chemicals, and energy Lifecycle and Brand Management: Student Memberships, Young Professionals, RAPID, Manufacturing Community, CPE Community of Process Engineers, CEI Center for Endert Initiatives, IMES International Metabolic Engineering Society, and CCPS Center for Chemical Process Safety. Tools: Personify, Informz, Robohead, Feathr, Adobe, Facebook Ad Manager, LinkedIn ManagerF
Digital Marketing Manager
FullBeauty BrandsMay 2022 - Present • 2 yrs 5 mosThe Associate Manager, Digital Marketing is an integral part of the E-Commerce team, focusing on driving revenue for their brands through an integrated Digital Marketing strategy that maximizes performance across all marketing channels. Directly oversee the day-to-day execution of email, social media marketing, and SMS messages and work in partnership with the marketing channel subject matter experts on strategies and plans for search engine optimization (SEO) and search engine marketing (SEM), and other paid channels. I also partnered with the Merchandising, Creative, Finance, Customer Insights, and Web Production teams. Responsible for reporting and analytics tied to digital marketing channels. Managed Brands: OneStopPlus, FullBeauty Outlets, Intimates for All, and Shoes for All Tools Used: Epsilon, Curtis Segment Tool, Open AI, Vibes, Attentive, Adobe, Hootsuite, Facebook Ad Manager, Instagram, Microsoft Office, JIRA, Salesforce, Datastar, Tableau, Omniture, Adobe AnalyticsS
Marketing Automation Specialist
Shorelight Feb 2023 - Present • 1 yr 9 mosI work with student acquisitions strategy guiding international students through their undergraduate and graduate applications for US universities. I help build and implement strategy methods to acquiring leads that lead to conversions through email marketing communications.S
Marketing Automation Specialist
Shorelight EducationFull-time EmployeeFeb 2023 - Jun 2024 • 1 yr 5 mosAs an email automation specialist, I spearhead efforts to optimize customer engagement through streamlined campaigns and programs, integrating Zoom events, Salesforce, and Marketo for seamless operations. I oversee automated nurture strategies throughout the sales funnel, ensuring a cohesive journey for prospective students at Shorelight. Our focus is on facilitating international students' pursuit of bachelor's, master's degrees, and transfer programs at prestigious US universities, tailored to meet their educational aspirations effectively. Tools: Marketo, Salesforce, Pardot, Zoom EventsS
Marketing Automation Specialist
Shorelight EducationFull-time EmployeeFeb 2023 - Jun 2024 • 1 yr 5 mosAs an email automation specialist, I spearhead efforts to optimize customer engagement through streamlined campaigns and programs, integrating Zoom events, Salesforce, and Marketo for seamless operations. I oversee automated nurture strategies throughout the sales funnel, ensuring a cohesive journey for prospective students at Shorelight. Our focus is on facilitating international students' pursuit of bachelor's, master's degrees, and transfer programs at prestigious US universities, tailored to meet their educational aspirations effectively. Tools: Marketo, Salesforce, Pardot, Zoom EventsS
Marketing Automation Specialist
Shorelight EducationFull-time EmployeeFeb 2023 - Jun 2024 • 1 yr 5 mosAs an email automation specialist, I spearhead efforts to optimize customer engagement through streamlined campaigns and programs, integrating Zoom events, Salesforce, and Marketo for seamless operations. I oversee automated nurture strategies throughout the sales funnel, ensuring a cohesive journey for prospective students at Shorelight. Our focus is on facilitating international students' pursuit of bachelor's, master's degrees, and transfer programs at prestigious US universities, tailored to meet their educational aspirations effectively.Education
New York University
Masters Degree, MS Integrated Marketing and CommunicationsSep 2017 - May 2021Lynn University
Bachelors Degree, Event Management Jan 2017 - Dec 2019How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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