Jesse Nobbe

Email Marketing Specialist • Sales Operations Manager • Data Analyst • Denver, CO, US

Data Entry

Google Docs

Google Sheets

Email Marketing

Salesforce

B2B Marketing

Microsoft Powerpoint

Microsoft Word

Microsoft Excel

Microsoft Access

Microsoft 365

Microsoft Office

Leadership

Marketing Strategy

Blog Writing

Cross-functional collaboration

Digital Marketing

Marketing

Marketing Analytics

Data Cleansing

Data Analysis

Data Cleaning

Available for hire fromNegotiable

Contracts

Marketing Automation Leader | AI Strategist

With a Bachelor of Fine Arts in Studio - Painting from the University of Illinois Urbana-Champaign, I have transitioned from the arts to a dynamic career in technology and marketing. Currently, I lead Marketing Automation Services and Strategy at Motiva AI, where I leverage cutting-edge machine learning to optimize B2B and B2C marketing campaigns. As President of Palimpsest Solutions since 2017, I oversee operations and strategic growth. My previous roles include Sr. Technology Lead and Developer at Tegrita, where I managed technical teams and developed marketing automation solutions. Additionally, I have experience as a Frontend Developer at Moxune LLC, focusing on creating seamless user experiences.

Projects

GDPR Email Compliance Project

Since just prior to the release of the GDPR (General Data Protection Regulation) I have designed, implemented, and improved a compliance solution for B2B email marketing. I delivered this service to a number of clients both large and small. Recently, I worked on the latest iteration for a Fortune 100 tech company. Adhering to the GDPR was not only a requirement but the organization understood the importance of honoring the regulation for their customers. This project was both rewarding and challenging. The existing solution I had needed to be tailored to the client's needs. This meant discussions with a number of stakeholders, collecting feedback, and several iterations on the design. Once the solution was implemented rigorous testing needed to be completed. Once launched, the solution also required (and continues to require) active monitoring and occasional enhancements. The solution has handled millions of records to-date. I leveraged my technical expertise working in Marketing Technology, client-facing acumen, and test-driven implementation skills on this project. Additionally, the client has been able to use my solution enabling them to both resolve complaints and better market to their customers. Throughout this project I learned more about creating partnerships within an organization and that no solution is ever complete. I was honored to be chosen for the work and was able to deliver it successfully.See More

Work History

President

Palimpsest SolutionsApr 2017 - Present • 7 yrs 7 mosAs President of Palimpsest Solutions, likely responsibilities include overseeing company operations, developing strategic plans, and ensuring the company's growth and profitability.

Marketing Automation Services and Strategy

Motiva AIOct 2021 - Present • 3 yrs 1 moMotiva AI's mission is bringing people together through trusted marketing conversations. The team is deeply experienced in artificial intelligence, analytics, and large-scale data mining, which they bring together in beautiful design to create a new class of solutions for marketing and customer engagement. They use cutting-edge machine learning to automatically tune B2B and B2C marketing campaigns to audiences, and find new, engaged audience populations. By listening carefully and learning from customer behavior, their solutions help marketing teams achieve more with less, making the entire marketing operation more effective. Motiva's custom, proprietary machine learning platform is setting a new standard of performance in AI.

Sr. Technology Lead

TegritaOct 2019 - Jun 2021 • 1 yr 9 mosAs Sr. Technology Lead at Tegrita, likely responsibilities included leading technology projects, managing technical teams, and ensuring the successful implementation of marketing automation solutions.

Developer and Marketing Automation Consultant

TegritaAug 2013 - Oct 2019 • 6 yrs 3 mosAs a Developer and Marketing Automation Consultant at Tegrita, likely responsibilities included developing marketing automation solutions, consulting with clients on best practices, and implementing technical solutions to enhance marketing efforts.

Frontend Developer

Moxune LLCMar 2013 - Aug 2013 • 6 mosAs a Frontend Developer at Moxune LLC, likely responsibilities included developing and maintaining the front-end of web applications, ensuring a seamless user experience, and collaborating with designers and backend developers.

Education

University of Illinois Urbana-Champaign

Bachelor of Fine Arts, Studio - Painting2005 - 2009

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