Top Talent like Julia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Julia Spence

Social Media Marketing Specialist
Growth Marketing Manager
Sales & Business Development Manager
Austin, TX, US
Content Development
Lead Generation
Social Ad Campaigns
Digital Advertising
Promotional Marketing
Content Creation
Digital Marketing
Social Media Marketing
Strategy & Business Development
Market Analysis
Business Strategy
Scientific Research
Mental Health
Digital Strategy
Competitive Analysis
SEO
Blogs
YouTube Analytics
LinkedIn
Healthcare
Social Media
Google Analyics
Sales
AI
On-site SEO
Journey Mapping
Marketing Analytics
Creative Marketing
Content Strategy
Google My Business
Business Planning
Marketing
Social Media Analytics
Search Engine Marketing
Business Development
A/B Testing
Strategic Planning
Analytics
Data Analysis
Social Media Management
Available for hire fromNegotiable
Contracts
From Click to Client: Digital Growth Strategist | Meta Ads | AI-Driven Marketing | Full-Funnel Optimization
With over a decade of experience in growth marketing and digital innovation, I have partnered with pharmaceutical firms, hospital systems, biotech startups, family-owned businesses, and healthcare practitioners including psychiatrists, therapists, and dentists to accelerate their digital transformation and revenue growth. I recently completed my certification in Digital Business from MIT Sloan Executive Education, equipping me with cutting-edge frameworks at the intersection of marketing, technology, and strategy. My core focus areas are paid advertising (with deep expertise in Meta), AI-driven marketing strategy, and full-funnel digital strategy. I specialize in evaluating and optimizing the entire customer journey — from website experience and digital ads through to sales conversion — identifying exactly where growth is being left on the table and fixing it. I also help clients build lead generation systems and digital sales processes that create predictable, scalable pipelines rather than chasing one-off wins. Whether you need a strategic partner to own your paid media, pressure-test your funnel, or build a digital growth roadmap that actually connects to revenue, I bring the experience, the tools, and the strategic thinking to get you there.

Projects

Growth Marketing For Medical Practice

Project Overview: In this project, I undertook a comprehensive redesign of the client's website, maintaining the same domain name but completely transforming its look and feel. The primary goal was to create a visually appealing and user-friendly website that effectively communicates the client's brand and engages their target audience. Key Accomplishments: Website Redesign: Visual Overhaul: I completely revamped the website's design, introducing a modern, clean, and intuitive interface. The new design elements were crafted to enhance user experience and improve navigation. Content Creation: I developed high-quality, engaging content for the website, focusing on clear messaging and visual appeal to capture and retain visitor attention. SEO Optimization: On-Site SEO: Implemented comprehensive on-page SEO strategies, including keyword optimization, meta tags, alt text for images, and improved site structure. This ensured that the website is easily discoverable by search engines and ranks higher in search results. Off-Site SEO: Executed effective off-page SEO tactics, such as building high-quality backlinks and leveraging social media platforms to drive traffic and improve the website’s authority and relevance. Google Analytics Setup: Tracking Implementation: Set up Google Analytics to monitor and analyze website performance. This enabled me to track key metrics, understand user behavior, and identify areas for further optimization. Results: Since the implementation of the new website and SEO strategies, we have observed phenomenal growth. The Google Analytics data revealed a remarkable increase in website traffic, with more than 600% growth in visits to the home page. This significant uptick in engagement demonstrates the success of the redesign and optimization efforts, effectively boosting the client's online presence and visibility. See More

Targeted Meta Campaign For New Leads And Conversions

Project Overview: In this project, I created and executed a highly successful Meta ad campaign for a medical practice, specifically targeting high-end services. The primary goal was to generate new leads and increase the practice's visibility and engagement within a short timeframe. Key Accomplishments: Campaign Creation: Target Audience: Developed a detailed audience profile to ensure precise targeting. This included demographics, interests, and behaviors relevant to potential clients seeking high-end medical services. Ad Design: Crafted compelling ad creatives, including engaging images and persuasive copy, designed to attract attention and prompt action. The ads highlighted the unique benefits and quality of the medical services offered. Campaign Execution: Launch and Management: Deployed the campaign with strategic timing and monitored its performance closely. Adjustments were made in real-time to optimize ad delivery and maximize results. A/B Testing: Conducted A/B testing on various ad elements (e.g., headlines, images, calls to action) to identify the most effective combinations for driving engagement and conversions. Performance Optimization: CTR and CPC Optimization: Implemented strategies to enhance click-through rates (CTR) and reduce cost per click (CPC). This involved refining audience targeting, improving ad relevance, and continuously iterating on ad creatives based on performance data. Lead Generation: Focused on generating high-quality leads through well-crafted landing pages and clear calls to action, ensuring a seamless user experience from ad click to lead capture. Results: The Meta ad campaign delivered outstanding results within less than four weeks. Key performance metrics included: Over 1000% Growth in Pages Visited: The campaign drove a significant increase in traffic to the medical practice's website, reflecting heightened interest and engagement. Successful CTR and CPC: Achieved high click-through rates and cost-effective CPC. See More

Social media video

Facebook and IG campaign to promote new psychiatric services offered and generate leads.

Digital and print version flyer

Online and print version of a flyer to educate and inform patients about psychiatric services offered.

Work History

L

Business Development and Marketing Executive

LivaFortisResponsible for developing business strategies and marketing plans for LivaFortis.
P

Digital Marketing Specialist, AI Content Specialist; Company Owner

Prosperity SEOSpecialized in digital marketing, AI content, and owned the company Prosperity SEO.
B

Board Member

Bluebonnet Counseling AssociationContributed as a board member at Bluebonnet Counseling Association.
G

Director Of Marketing And Business Development

Georgetown Behavioral Health InstituteJan 2017 - Apr 2019 • 2 yrs 4 mosLed marketing and business development initiatives at Georgetown Behavioral Health Institute.
G

Community Liaison

Georgetown Behavioral Health InstituteFeb 2015 - Jan 2017 • 2 yrsServed as a community liaison at Georgetown Behavioral Health Institute.

Education

M

MIT Sloan School of Management

Digital BusinessFeb 2022 - Dec 2025
U

University of South Africa/Universiteit van Suid-Afrika

BA. Hons., English, Psychology

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
From Click to Client: Digital Growth Strategist | Meta Ads | AI-Driven Marketing | Full-Funnel Optimization
With over a decade of experience in growth marketing and digital innovation, I have partnered with pharmaceutical firms, hospital systems, biotech startups, family-owned businesses, and healthcare practitioners including psychiatrists, therapists, and dentists to accelerate their digital transformation and revenue growth. I recently completed my certification in Digital Business from MIT Sloan Executive Education, equipping me with cutting-edge frameworks at the intersection of marketing, technology, and strategy. My core focus areas are paid advertising (with deep expertise in Meta), AI-driven marketing strategy, and full-funnel digital strategy. I specialize in evaluating and optimizing the entire customer journey — from website experience and digital ads through to sales conversion — identifying exactly where growth is being left on the table and fixing it. I also help clients build lead generation systems and digital sales processes that create predictable, scalable pipelines rather than chasing one-off wins. Whether you need a strategic partner to own your paid media, pressure-test your funnel, or build a digital growth roadmap that actually connects to revenue, I bring the experience, the tools, and the strategic thinking to get you there.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Chynna V.

Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy
Growth Marketing Management • Email Marketing • Product Marketing • 20 years of exp. • New York, NY, US

Irina Kariachkina

Digital marketing strategy and execution I Growth marketing manager
Growth Marketing Management • Content Marketing • Email Marketing • 10 years of exp. • San Mauro Pascoli, Emilia-Romagna, IT

Jackie Ryan, MBA

Freelance Digital Marketing Strategist & Full-Funnel Growth Specialist helping small businesses scale through content, paid ads, and optimized funnels
Growth Marketing Management • 4 years of exp. • Yardley, PA, US

Parth Joshi

I am a passionate marketing professional with 6+ years of experience in paid media, branding, and digital strategy. I specialize in driving growth and
Social Media Marketing • Creative & Brand Strategy • 6 years of exp. • IN

Top Talent like Julia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Julia Spence

Social Media Marketing Specialist
Growth Marketing Manager
Sales & Business Development Manager
Austin, TX, US
Content Development
Lead Generation
Social Ad Campaigns
Digital Advertising
Promotional Marketing
Content Creation
Digital Marketing
Social Media Marketing
Strategy & Business Development
Market Analysis
Business Strategy
Scientific Research
Mental Health
Digital Strategy
Competitive Analysis
SEO
Blogs
YouTube Analytics
LinkedIn
Healthcare
Social Media
Google Analyics
Sales
AI
On-site SEO
Journey Mapping
Marketing Analytics
Creative Marketing
Content Strategy
Google My Business
Business Planning
Marketing
Social Media Analytics
Search Engine Marketing
Business Development
A/B Testing
Strategic Planning
Analytics
Data Analysis
Social Media Management
Available for hire fromNegotiable
Contracts

Projects

Growth Marketing For Medical Practice

Project Overview: In this project, I undertook a comprehensive redesign of the client's website, maintaining the same domain name but completely transforming its look and feel. The primary goal was to create a visually appealing and user-friendly website that effectively communicates the client's brand and engages their target audience. Key Accomplishments: Website Redesign: Visual Overhaul: I completely revamped the website's design, introducing a modern, clean, and intuitive interface. The new design elements were crafted to enhance user experience and improve navigation. Content Creation: I developed high-quality, engaging content for the website, focusing on clear messaging and visual appeal to capture and retain visitor attention. SEO Optimization: On-Site SEO: Implemented comprehensive on-page SEO strategies, including keyword optimization, meta tags, alt text for images, and improved site structure. This ensured that the website is easily discoverable by search engines and ranks higher in search results. Off-Site SEO: Executed effective off-page SEO tactics, such as building high-quality backlinks and leveraging social media platforms to drive traffic and improve the website’s authority and relevance. Google Analytics Setup: Tracking Implementation: Set up Google Analytics to monitor and analyze website performance. This enabled me to track key metrics, understand user behavior, and identify areas for further optimization. Results: Since the implementation of the new website and SEO strategies, we have observed phenomenal growth. The Google Analytics data revealed a remarkable increase in website traffic, with more than 600% growth in visits to the home page. This significant uptick in engagement demonstrates the success of the redesign and optimization efforts, effectively boosting the client's online presence and visibility.

Targeted Meta Campaign For New Leads And Conversions

Project Overview: In this project, I created and executed a highly successful Meta ad campaign for a medical practice, specifically targeting high-end services. The primary goal was to generate new leads and increase the practice's visibility and engagement within a short timeframe. Key Accomplishments: Campaign Creation: Target Audience: Developed a detailed audience profile to ensure precise targeting. This included demographics, interests, and behaviors relevant to potential clients seeking high-end medical services. Ad Design: Crafted compelling ad creatives, including engaging images and persuasive copy, designed to attract attention and prompt action. The ads highlighted the unique benefits and quality of the medical services offered. Campaign Execution: Launch and Management: Deployed the campaign with strategic timing and monitored its performance closely. Adjustments were made in real-time to optimize ad delivery and maximize results. A/B Testing: Conducted A/B testing on various ad elements (e.g., headlines, images, calls to action) to identify the most effective combinations for driving engagement and conversions. Performance Optimization: CTR and CPC Optimization: Implemented strategies to enhance click-through rates (CTR) and reduce cost per click (CPC). This involved refining audience targeting, improving ad relevance, and continuously iterating on ad creatives based on performance data. Lead Generation: Focused on generating high-quality leads through well-crafted landing pages and clear calls to action, ensuring a seamless user experience from ad click to lead capture. Results: The Meta ad campaign delivered outstanding results within less than four weeks. Key performance metrics included: Over 1000% Growth in Pages Visited: The campaign drove a significant increase in traffic to the medical practice's website, reflecting heightened interest and engagement. Successful CTR and CPC: Achieved high click-through rates and cost-effective CPC.

Social media video

Facebook and IG campaign to promote new psychiatric services offered and generate leads.

Digital and print version flyer

Online and print version of a flyer to educate and inform patients about psychiatric services offered.

Work History

L

Business Development and Marketing Executive

LivaFortisResponsible for developing business strategies and marketing plans for LivaFortis.
P

Digital Marketing Specialist, AI Content Specialist; Company Owner

Prosperity SEOSpecialized in digital marketing, AI content, and owned the company Prosperity SEO.
B

Board Member

Bluebonnet Counseling AssociationContributed as a board member at Bluebonnet Counseling Association.
G

Director Of Marketing And Business Development

Georgetown Behavioral Health InstituteJan 2017 - Apr 2019 • 2 yrs 4 mosLed marketing and business development initiatives at Georgetown Behavioral Health Institute.
G

Community Liaison

Georgetown Behavioral Health InstituteFeb 2015 - Jan 2017 • 2 yrsServed as a community liaison at Georgetown Behavioral Health Institute.

Education

M

MIT Sloan School of Management

Digital BusinessFeb 2022 - Dec 2025
U

University of South Africa/Universiteit van Suid-Afrika

BA. Hons., English, Psychology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.