Julia Spence

Content Marketing Manager • Sales & Business Development Manager • Social Media Marketing Specialist • Austin, TX, US

Digital Marketing

Strategy & Business Development

Market Analysis

Business Strategy

Scientific Research

Mental Health

Health

Digital Strategy

Competitive Analysis

SEO

Blogs

YouTube Analytics

Google Tag Manager

Research Development

Healthcare

Google Analyics

Sales

Content Management

Content Development

On-site SEO

Journey Mapping

Instagram Reels

Reels

Marketing Analytics

Creative Marketing

Content Strategy

Google My Business

Instagram Ads

Business Planning

Marketing

TikTok Management

TikTok

Facebook Business Pages

Facebook Ads

Search Engine Marketing

Business Development

A/B Testing

Natural Language Processing

Strategic Planning

Analytics

Data Analysis

GPT-3

Available for hire fromNegotiable

Contracts

Growth Marketing and Business Development Executive | Digital Strategy And Innovation

With over a decade of experience in growth marketing and digital innovation, I have collaborated with pharmaceutical firms, hospital systems, and biotech startups to drive their digital transformation and marketing efforts. My career has been characterized by a relentless commitment to continuous learning and staying at the forefront of industry trends, which is why I am currently enhancing my expertise in digital business and strategy at MIT Sloan Executive Education School and relevant industry certifications. Equipped with a robust skill set in digital transformation, growth marketing strategy, and business development, I thrive on guiding organizations towards sustainable growth and enhanced brand visibility.

Projects

Growth Marketing For Medical Practice

Project Overview: In this project, I undertook a comprehensive redesign of the client's website, maintaining the same domain name but completely transforming its look and feel. The primary goal was to create a visually appealing and user-friendly website that effectively communicates the client's brand and engages their target audience. Key Accomplishments: Website Redesign: Visual Overhaul: I completely revamped the website's design, introducing a modern, clean, and intuitive interface. The new design elements were crafted to enhance user experience and improve navigation. Content Creation: I developed high-quality, engaging content for the website, focusing on clear messaging and visual appeal to capture and retain visitor attention. SEO Optimization: On-Site SEO: Implemented comprehensive on-page SEO strategies, including keyword optimization, meta tags, alt text for images, and improved site structure. This ensured that the website is easily discoverable by search engines and ranks higher in search results. Off-Site SEO: Executed effective off-page SEO tactics, such as building high-quality backlinks and leveraging social media platforms to drive traffic and improve the website’s authority and relevance. Google Analytics Setup: Tracking Implementation: Set up Google Analytics to monitor and analyze website performance. This enabled me to track key metrics, understand user behavior, and identify areas for further optimization. Results: Since the implementation of the new website and SEO strategies, we have observed phenomenal growth. The Google Analytics data revealed a remarkable increase in website traffic, with more than 600% growth in visits to the home page. This significant uptick in engagement demonstrates the success of the redesign and optimization efforts, effectively boosting the client's online presence and visibility. See More

Targeted Meta Campaign For New Leads And Conversions

Project Overview: In this project, I created and executed a highly successful Meta ad campaign for a medical practice, specifically targeting high-end services. The primary goal was to generate new leads and increase the practice's visibility and engagement within a short timeframe. Key Accomplishments: Campaign Creation: Target Audience: Developed a detailed audience profile to ensure precise targeting. This included demographics, interests, and behaviors relevant to potential clients seeking high-end medical services. Ad Design: Crafted compelling ad creatives, including engaging images and persuasive copy, designed to attract attention and prompt action. The ads highlighted the unique benefits and quality of the medical services offered. Campaign Execution: Launch and Management: Deployed the campaign with strategic timing and monitored its performance closely. Adjustments were made in real-time to optimize ad delivery and maximize results. A/B Testing: Conducted A/B testing on various ad elements (e.g., headlines, images, calls to action) to identify the most effective combinations for driving engagement and conversions. Performance Optimization: CTR and CPC Optimization: Implemented strategies to enhance click-through rates (CTR) and reduce cost per click (CPC). This involved refining audience targeting, improving ad relevance, and continuously iterating on ad creatives based on performance data. Lead Generation: Focused on generating high-quality leads through well-crafted landing pages and clear calls to action, ensuring a seamless user experience from ad click to lead capture. Results: The Meta ad campaign delivered outstanding results within less than four weeks. Key performance metrics included: Over 1000% Growth in Pages Visited: The campaign drove a significant increase in traffic to the medical practice's website, reflecting heightened interest and engagement. Successful CTR and CPC: Achieved high click-through rates and cost-effective CPC. See More

Social media video

Facebook and IG campaign to promote new psychiatric services offered and generate leads.

Digital and print version flyer

Online and print version of a flyer to educate and inform patients about psychiatric services offered.

Work History

Business Development and Marketing Executive

LivaFortisResponsible for developing business strategies and marketing plans for LivaFortis.

Digital Marketing Specialist, AI Content Specialist; Company Owner

Prosperity SEOSpecialized in digital marketing, AI content, and owned the company Prosperity SEO.

Board Member

Bluebonnet Counseling AssociationContributed as a board member at Bluebonnet Counseling Association.

Director Of Marketing And Business Development

Georgetown Behavioral Health InstituteJan 2017 - Apr 2019 • 2 yrs 4 mosLed marketing and business development initiatives at Georgetown Behavioral Health Institute.

Community Liaison

Georgetown Behavioral Health InstituteFeb 2015 - Jan 2017 • 2 yrsServed as a community liaison at Georgetown Behavioral Health Institute.

Education

MIT Sloan School of Management

Strategy and Innovation2022 - 2025

MIT Sloan Executive Education

Business, Management, Marketing, and Related Support Services2022

University of South Africa/Universiteit van Suid-Afrika

BA. Hons., English, Psychology

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