Kaitlyn Vicente

Creative & Brand Strategist • Social Media Marketing Specialist • Data Analyst • Providence, RI, US

Creative Strategy

Strategic Planning

Digital Advertising

Content Strategy

Search Engine Marketing

SEO

Analytics

Available for hire fromNegotiable

Contracts

Data-driven decision maker that blends creativity and analytics into strategy.

My well-rounded career has turned me into a sharp edge; I understand the ins-and-outs of digital marketing tactics and can elevate that knowledge to inform high level strategies and processes that support a sustainable marketing pipeline. I have developed successful digital marketing strategies for prominent establishments that sell education, art classes, travel experiences, baby wipes, endurance drinks, and plant-based meats. I am dedicated, I face challenges head-on, I'm a collaborative and reliable partner, and I lead with empathy and curiosity.

Projects

Work Samples

A collection of my work doing creative brand strategy, digital strategy, social media advertising and community management for various brands and industries that I've had the privilege of working with throughout my career as a digital marketer.See More

Work History

Digital Strategy and Data Analytics Manager

Emerson CollegeSep 2021 - Present • 3 yrs- Develop and execute the strategic plan of college’s first brand awareness campaign on digital platforms - Develop and manage conversion tracking strategies, naming governance, and standardized reporting processes - Initiate and enforce new data-informed processes institution-wide - Inform direction of advertising materials (digital and print) to align with overall marketing strategy - Collaborate with marketing teams on digital content strategies - Provide ongoing analysis of marketing effectiveness through data analysis and cross-team partnership in service of Emerson's Enrollment and Institutional Advancement goals - Manage Emerson's media partner, devise and monitor digital marketing campaign data to maximize returns, inform strategic decisions on current and future campaigns, and ensure Emerson stays at the forefront of digital strategy - Manage SEO and collaborate with content/marketing teams to use best practices with the goal of increasing SERP rankings

Digital Advertising & Content Manager

Rhode Island School of Design Continuing EducationSep 2019 - Sep 2021 • 2 yrs 1 mo- Created and managed digital advertising and content strategies for multiple programs that actively engage various target audiences by implementing paid search, display, and retargeting campaigns on Google, Bing, and paid social (Facebook, Instagram, and LinkedIn) to raise brand awareness and drive enrollment goals. - YOY Results: -- Teen program enrollment increased by 86% -- Adult program enrollment increased by 30% 145+ new adult learners joined certificate programs - Managed program advertising budgets, platform budget strategies, organic/paid content creation/curation, editorial calendar, and community management tasks - Created monthly analytics reports for key stakeholders that tracked campaign KPIs and informed strategy/content optimizations - Developed and managed structural marketing operations processes to facilitate and support internal and external collaboration efforts

Social Media Specialist

Education First Go Ahead ToursJul 2018 - Jul 2019 • 1 yr 1 mo- Ran organic social media for Go Ahead Tours accounts - Provided creative direction for digital advertising efforts and aligned strategies with organic social presence - Community management and partnerships with influencers

Social Content Strategist

NAIL CommunicationsMay 2015 - May 2018 • 3 yrs 1 moClients: Lightlife Foods, Otis Spunkmeyer, Gatorade Endurance, WaterWipes, Collette Travel, USA Facts, The Grommet, Rhode Island Blood Center, Crossroads RI, Wesleyan University. Responsibilities included: community management, digital strategy, creative direction, influencer partnerships, content creation, social listening, and analytics reports.

Digital Strategist

FreelanceSep 2012 - Present • 12 yrsClients: Brown & Howard Marina, Nebula Consulting, Gloria Gemma Breast Cancer Resource Foundation

Education

Rhode Island College

Bachelor of Arts, Mass Media CommunicationsSep 2008 - May 2014

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