Top Talent like Katelyn are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Katelyn Spencer

Brand Designer
Graphic Designer
Creative & Brand Strategist
Detroit, MI, US
Brand Identity
Graphic Design
Packaging Design
Product Photography
Adobe Creative Suite
Presentation Design
Adobe Illustrator
Adobe Photoshop
Portraits
Graphic UI
Icon Design
Logo Design
Branding
Creative Direction
UI/UX Design
Copywriting
Illustrator
Photoshop
Photo Editing
inDesign
Illustration
Available for hire fromNegotiable
Contracts
Versatile Branding and Graphic Design expert focusing on illuminating digital & physical landscapes with creativity, empathy, & plain good aesthetic.
I live in Metro Detroit Michigan with my amazing husband, and our two sweet daughters. We love to create, collaborate, learn, and run our small digital design studio together (lightfuldesign.com). At Lightful, I specialize in brand identity, graphic design, illustration, portrait and product photography. My husband specializes in UX/UI, User Research, Product Design, & Information Architecture. Together we make a pretty great team, and design is our passion. You can find us filling every other spare ounce of time with family and friends, listening to BibleProject Podcasts, or out enjoying the beautiful world around us (but seriously though, have you been to Lake Michigan?)

Projects

Revolution Farms

Complete branding, identity, packaging & photography crafted for a local aquaponics facility in Grand Rapids, MI.

Kid Kaddy

Kid Kaddy is a child product start-up in Grand Rapids, MI. Lightful worked with Kid Kaddy to create all of their branding, messaging, product packaging (with custom illustrations), and some of their photography.See More

Zestos by Koeze

Designing a chip bag package for Zestos tortilla chips involved concept development, considering brand identity, and pushing the beloved Koeze brand beyond the sweet treats it is famous for. The end result was a southern, homey aesthetic with an emphasis on freshness and flavor. All packaging, illustrations & photography shown designed and shot by Lightful for Zestos™ (a Koeze® brand). Grand Rapids, MI.See More

EDS Destinations

EDS Destinations offers luxury, modern vacation rentals and guest services in Cabo San Lucas, Mexico. EDS Destinations is a venture by EDS Investment Properties in Southfield, Michigan. Lightful partnered with EDS to develop their vacation business name and marketing strategy as an extension of EDS Investments. The project includes all of their branding, messaging, website, and more, including individual branding and materials for each vacation rental. See More

Parlors on 12

Parlors on 12 is an upscale collection of suites specifically designed for salon professionals of Metro Detroit. With the Parlors on 12 being located on the famous 12 Mile Road in Southfield, MI, the owners of the building wanted to convey the nature of the services offered on location, as well as feature the location itself within the name. Out of this discussion, Parlors on 12 was born. Lightful worked with Parlors on 12 to develop their name, branding, messaging, as well as their website. The final Parlors on 12 logo features custom typography by the Lightful team. All work & photography shown was designed and shot by Lightful.See More

Ali Jane & Co

Ali Jane & Co makes heirloom leather goods for children & their mamas. Lightful created all of their branding, product packaging, marketing strategy, and sales tools. Lightful also consulted on their product design, website and shot some of their photography. See more of Ali Jane's gorgeous handcrafted work at alijaneandco.comSee More

Uplift

Uplift is an online community of encouragers pursuing well-being through movement, and a passion project of the co-owners of Lightful. Branding, illustrations, copy, website & slack channel all created by Lightful.See More

Create 3 Architecture

Create 3 Architecture exists to create spaces that are deeply meaningful, functional, and beautiful for those they serve. Conversation, observation, and empathy of the clients’ interaction and feelings within the space is foundational to the C3A design process- honoring the individuality, unique needs, and desires of every person that experiences the end design. C3 strives to unearth the beauty, personality, & individuality of the humans they serve, and reflect those deep treasures in their every design decision. All branding and collateral designed by Lightful for Create 3 Architecture, Grand Rapids, Michigan.See More

YellowBird Home Inspections

Crafting a brand for Yellow Bird was a fun challenge. The goal was to communicate the playful bird imagery, while simultaneously representing the nature of the home inspection business, and conveying a sense of trust and integrity. The end result yielded a logo that was bold and iconic, able to be easily applied as a one-color mark. All graphics, illustrations & photography shown was designed and shot by Lightful for Yellow Bird Home Inspections, Detroit, MI.See More

Work History

L

Lead Designer / Co-Owner

LightfulFreelancer• Serving a variety of clients / businesses develop branding identity and branding strategy, design assets • Creative direction • Senior level graphic design, logo creation • Physical & digital product design • User Interface design • Commercial & Portrait photography • Voice & tone, copy writing
E

Creative Director & Designer

EDS DestinationsContract Employee• Branding & design direction for luxury vacation rentals in Los Cabos, Mexico • marketing direction, online advertising, email marketing • General social media direction • Website management, OTA site management • Directing photo and video shoots for luxury rentals • Graphic design for website, ads, collateral, etc.
C

Product Designer

Comfort ResearchContract Employee• Product concepting & design • Product specifications • Instructions & communication with overseas teams • Trend reporting • Product research
C

Marketing Maven

Comfort ResearchFull-time EmployeeMay 2013 - Jan 2019 • 5 yrs 9 mos• Graphic design • Art direction • Packaging design • Product design • Product lifestyle photography • Branding, identity, advertising

Education

Saginaw Valley State University

BFA Graphic Design, Marketing, Fine ArtAug 2009 - May 2013

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Versatile Branding and Graphic Design expert focusing on illuminating digital & physical landscapes with creativity, empathy, & plain good aesthetic.
I live in Metro Detroit Michigan with my amazing husband, and our two sweet daughters. We love to create, collaborate, learn, and run our small digital design studio together (lightfuldesign.com). At Lightful, I specialize in brand identity, graphic design, illustration, portrait and product photography. My husband specializes in UX/UI, User Research, Product Design, & Information Architecture. Together we make a pretty great team, and design is our passion. You can find us filling every other spare ounce of time with family and friends, listening to BibleProject Podcasts, or out enjoying the beautiful world around us (but seriously though, have you been to Lake Michigan?)

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Katelyn are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Katelyn Spencer

Brand Designer
Graphic Designer
Creative & Brand Strategist
Detroit, MI, US
Brand Identity
Graphic Design
Packaging Design
Product Photography
Adobe Creative Suite
Presentation Design
Adobe Illustrator
Adobe Photoshop
Portraits
Graphic UI
Icon Design
Logo Design
Branding
Creative Direction
UI/UX Design
Copywriting
Illustrator
Photoshop
Photo Editing
inDesign
Illustration
Available for hire fromNegotiable
Contracts

Projects

Revolution Farms

Complete branding, identity, packaging & photography crafted for a local aquaponics facility in Grand Rapids, MI.

Kid Kaddy

Kid Kaddy is a child product start-up in Grand Rapids, MI. Lightful worked with Kid Kaddy to create all of their branding, messaging, product packaging (with custom illustrations), and some of their photography.

Zestos by Koeze

Designing a chip bag package for Zestos tortilla chips involved concept development, considering brand identity, and pushing the beloved Koeze brand beyond the sweet treats it is famous for. The end result was a southern, homey aesthetic with an emphasis on freshness and flavor. All packaging, illustrations & photography shown designed and shot by Lightful for Zestos™ (a Koeze® brand). Grand Rapids, MI.

EDS Destinations

EDS Destinations offers luxury, modern vacation rentals and guest services in Cabo San Lucas, Mexico. EDS Destinations is a venture by EDS Investment Properties in Southfield, Michigan. Lightful partnered with EDS to develop their vacation business name and marketing strategy as an extension of EDS Investments. The project includes all of their branding, messaging, website, and more, including individual branding and materials for each vacation rental.

Parlors on 12

Parlors on 12 is an upscale collection of suites specifically designed for salon professionals of Metro Detroit. With the Parlors on 12 being located on the famous 12 Mile Road in Southfield, MI, the owners of the building wanted to convey the nature of the services offered on location, as well as feature the location itself within the name. Out of this discussion, Parlors on 12 was born. Lightful worked with Parlors on 12 to develop their name, branding, messaging, as well as their website. The final Parlors on 12 logo features custom typography by the Lightful team. All work & photography shown was designed and shot by Lightful.

Ali Jane & Co

Ali Jane & Co makes heirloom leather goods for children & their mamas. Lightful created all of their branding, product packaging, marketing strategy, and sales tools. Lightful also consulted on their product design, website and shot some of their photography. See more of Ali Jane's gorgeous handcrafted work at alijaneandco.com

Uplift

Uplift is an online community of encouragers pursuing well-being through movement, and a passion project of the co-owners of Lightful. Branding, illustrations, copy, website & slack channel all created by Lightful.

Create 3 Architecture

Create 3 Architecture exists to create spaces that are deeply meaningful, functional, and beautiful for those they serve. Conversation, observation, and empathy of the clients’ interaction and feelings within the space is foundational to the C3A design process- honoring the individuality, unique needs, and desires of every person that experiences the end design. C3 strives to unearth the beauty, personality, & individuality of the humans they serve, and reflect those deep treasures in their every design decision. All branding and collateral designed by Lightful for Create 3 Architecture, Grand Rapids, Michigan.

YellowBird Home Inspections

Crafting a brand for Yellow Bird was a fun challenge. The goal was to communicate the playful bird imagery, while simultaneously representing the nature of the home inspection business, and conveying a sense of trust and integrity. The end result yielded a logo that was bold and iconic, able to be easily applied as a one-color mark. All graphics, illustrations & photography shown was designed and shot by Lightful for Yellow Bird Home Inspections, Detroit, MI.

Work History

L

Lead Designer / Co-Owner

LightfulFreelancer• Serving a variety of clients / businesses develop branding identity and branding strategy, design assets • Creative direction • Senior level graphic design, logo creation • Physical & digital product design • User Interface design • Commercial & Portrait photography • Voice & tone, copy writing
E

Creative Director & Designer

EDS DestinationsContract Employee• Branding & design direction for luxury vacation rentals in Los Cabos, Mexico • marketing direction, online advertising, email marketing • General social media direction • Website management, OTA site management • Directing photo and video shoots for luxury rentals • Graphic design for website, ads, collateral, etc.
C

Product Designer

Comfort ResearchContract Employee• Product concepting & design • Product specifications • Instructions & communication with overseas teams • Trend reporting • Product research
C

Marketing Maven

Comfort ResearchFull-time EmployeeMay 2013 - Jan 2019 • 5 yrs 9 mos• Graphic design • Art direction • Packaging design • Product design • Product lifestyle photography • Branding, identity, advertising

Education

Saginaw Valley State University

BFA Graphic Design, Marketing, Fine ArtAug 2009 - May 2013

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.