Kevin Reese

Creative & Brand Strategist • Sales & Business Development Manager • Copywriter • Philadelphia, PA, US

Strategy & Business Development

Marketing Strategy

Presentation Design

Brand Strategy

Pitch Decks

Copywriting

Available for hire fromNegotiable

Contracts

Strategic, creative-led brand consultant with years of experience building integrated marketing campaigns for companies large and small

I am a dynamic marketing consultant, spending my career sitting across business development, strategy and client solutions. I specialize in go-to-market strategy, account activation, media planning and content development for clients of all sizes, being able to understand business objectives to drive results. Client history has included American Express, Amazon, Meta Quest, Mythical Games, Maestro Dobel tequila and more.

Projects

Amex Jersey Assurance

Worked cross-functionally with internal and external partners to design and launch Amex Jersey Assurance, an integrated program rooted in Amex's core brand objective of providing exceptional backing of its Card Members. See More

Amex Contactless Store at Barclays Center

Drove innovation within Amex's partnership with the Brooklyn Nets by creating a first-of-its-kind in-arena contactless shopping experience exclusive to Amex Card Members. The team and I at Momentum Worldwide led on the strategy, creative design, production and management of Amex's revolutionary consumer experience within Barclays Center. See More

Maestro Dobel Artpothecary

Created initial strategy of Maestro Dobel 'Artpothecary' - a custom brand campaign aimed at celebrating the wealth of artisans and creatives from Mexico that share in the same passion for innovation and creativity of Dobel. We eventually brought the campaign to life at experiential events, within digital content and through ATL campaigns with Frieze Art Fair, Aspen Food & Wine, Design Miami and various PGA events. The campaign remains a core part of Maestro Dobel's brand platform today throughout each event they activate. See More

NFL Rivals Go-to-Market & Activation Strategy

Led a team of internal and external agency partners to define Mythical Games' go-to-market strategy for their NFL licensed mobile game 'NFL Rivals'. Once the game was launched, we maintained activity across various forms of media, fully managing the NFL Rivals social channels, defining paid media plans and other tentpole product moments. See More

Work History

Strategy Lead

Viral NationFull-time EmployeeApr 2024 - Jul 2024 • 4 mosLed all social media & influencer strategy for Meta Quest, outlining influencer platforms, content approach, social media marketing campaigns and tentpole moment activations, resulting in 50,000+ devices sold Defined, negotiated and closed incremental measurement scope opportunity with Meta, resulting in an additional $1M Managed a team of two individuals tasked with generating RFP responses for Viral Nation social media services, resulting in $2M+ in agency revenue

Director, Business Development Strategy

SubnationFull-time EmployeeOct 2021 - Apr 2024 • 2 yrs 7 mosLed the development of all outbound agency services proposals within gaming & Web3 industries, building activation platforms spanning brand positioning, product, go-to-market, partner & talent strategy, social media campaigns, digital marketing, OOH & PR for prospective clients, resulting in $4M+ in agency revenue Oversaw revenue team operations, establishing inter-company process for the management of all pre and post-sale opportunities across C-Suite, Account Management and Creative teams Day-to-day lead on NFL Rivals & Amazon accounts, driving strategic activation and account growth within both (NFL Rivals: 150% increase YoY; Amazon 300% increase YoY) Managed and mentored junior business development staff in prospecting, cold outreach, proposal strategy and negotiation

Sr. Account Executive

Articulate ProductionsFull-time EmployeeFeb 2021 - Oct 2021 • 9 mosLed planning & execution of sponsorship campaigns with Maestro Dobel, Gran Centenario and Sipsmith: Maestro Dobel Artpothecary: Led planning, launch and execution of evergreen campaign focused on supporting modern Mexican artists through a series of live events and digital content, including activations at Frieze, Design Miami and PGA Tour events, driving 50M+ earned media impressions and new account leads for Proximo Spirits Aspen Food & Wine (Maestro Dobel): Led the planning & execution of Dobel’s presence at Aspen Food & Wine, both within the festival via a custom booth space and a bespoke event at Marianne Boesky Art Gallery to launch Dobel’s new Pavito tequila

Account Executive

Momentum WorldwideFull-time EmployeeSep 2017 - Jul 2020 • 2 yrs 11 mosManaged client and partner relationships within American Express’ NBA & NHL team partnership portfolio, mainly the Boston Celtics, Los Angeles Lakers and New Jersey Devils Ideated and executed events for Amex Card Members, both in-game and at team facilities or third-party locations Led the formation of mid-year and end-of-year account recaps across Amex’s Team Sports portfolio Grew Amex KPI’s through ticket, concession and merchandise programs, resulting in approximately $200M in Amex Card charge volume, 1.5M tickets sold and 200K Card Member engagements

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