Top Talent like Krystal are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Krystal Middleton

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Marketing | Paid Ads | LinkedIn Ghostwriting | Go High Level Expert🚀 | CRM & Lead Management | &MORE!
I’m a full-stack marketing generalist with a background in sports, digital media, influencer marketing, and performance-based growth. I’ve worked both in-house and agency-side, helping brands streamline their marketing operations, scale paid media, and build content strategies that drive real business outcomes. My journey began at UNLV, where I supported game-day execution with the UNLV Athletics team and went on to work with professional organizations like the Las Vegas Lights and Vegas Silver Knights. I transitioned into the digital space through REQ, a marketing agency where I learned to integrate data, creative, and execution across channels. I’ve since led marketing initiatives across multiple brands—from AgencyBox’s influencer-led activations, to managing six-figure monthly ad budgets and building robust marketing automations at Ryan Pineda’s portfolio of companies. I’ve built full-funnel marketing systems, managed media buying across platforms like Meta, Google, and YouTube, and aligned creative, content, and CRM strategies with measurable ROI. At 19, I founded my first business and got it placed in major resort retail spaces on the Las Vegas Strip. Today, as the Founder of GreaterReach, I work with growing brands to build scalable marketing systems, execute omnichannel campaigns, and turn ideas into performance-driven marketing strategies. Let’s connect—whether you’re building, scaling, or just want to talk shop. 📩 krystal@greaterreach.co

Work History

T

Head of Marketing

TrueBooks CPA🏅2024 Inc.5000 Receipt--Ranked #107 of 5000 privately owned companies ● Conduct A/B testing and audience segmentation to improve campaign performance and conversion rates. ● Provide marketing performance insights and reporting to leadership, driving data-driven optimizations. ● Lead integrated marketing strategies, incorporating paid media, content marketing, and lifecycle campaigns. ● Manage all organic social media content across multiple platforms
F

Freelance Marketing

Freelance Marketing● Develop and execute multi-channel marketing campaigns across digital, social, and paid media platforms. ● Oversee content creation, ad placements, and brand positioning to drive engagement and conversions. ● Manage campaign strategy, audience segmentation, and performance tracking, ensuring measurable results
S

Owner

Sports Leggings●Started my own business at 19 years old ●My clothing products were previously in local stores including multiple MGM Resort Properties on the Strip and as well as a sports store in Summerlin. Currently my products sell on Etsy, eBay, and my own website.
P

Marketing Manager

Pineda CompanyFull-time EmployeeDec 2022 - Nov 2023 • 1 yr● 3.0 ROAS on ads ran for company ● 2x QOQ event ticket sales and revenue from in person sales at events ● Managed all back end CRM strategy, automations, sequences, lead tracking, lead segmentation, lead scoring ● Managed $250K+ per month in digital ad spend, leveraging retargeting, audience segmentation, and A/B testing to maximize conversions with an average of 3.0 ROAS ● Developed and executed go-to-market (GTM) strategies for brand initiatives, new launches, and promotional campaigns. ● Project management of multiple projects at one time ● Partnered with external media agencies and internal teams to execute high-impact campaigns across multiple channels. ● Implemented and executed social and digital marketing strategy, tracking the progress, and reporting data to the executive team ● Oversaw cross-platform advertising campaigns, integrating social, digital, email, and experiential marketing. ● Built out email marketing indoctrination campaigns in order to nurture leads effectively
H

Game Day Marketing Staff

Henderson Silver KnightsPart-time EmployeeDec 2022 - Sep 2023 • 10 mosAssisted in game day marketing activations, including tailgate and in game promotions
A

Head Of Special Projects

AgencyBox & MonopolizeFull-time EmployeeOct 2021 - Dec 2022 • 1 yr 3 mos● Led strategic marketing initiatives across digital, social, and paid media platforms, ensuring brand consistency and execution excellence. ● Event coordination, ticket sales and marketing campaigns for a large scale influencer speaking event. This event was held in a major resort setting with over 850 people and talent/speakers with millions of followers on social platforms. (Grow With Video Live) ● Developed and executed programmatic digital ad placements, leveraging audience segmentation ● Spearheaded content development efforts, including ad creatives, video marketing, and email sequences. ● Coordinated with major publications to get articles published for clients ● Coordinate and manage scheduling for Influencers for an A&E tv show premier ● Assist in the fulfillment of services for clients like Press, Websites,SEO, etc. by communicating with vendors and 3rd party agencies ● $800k+ in ad spend across multiple platforms ● Conducted marketing performance analysis, implementing optimizations based on data insights and audience behavior. ● Project manager all projects/major events both companies put on
R

Marketing Intern

REQ Digital Marketing AgencyInternFeb 2021 - Jun 2021 • 5 mos● Conducted discovery research for website and branding projects ● Drafted content for social media, blogs, emails and websites ● Supported team leads in client meetings, brainstorms, etc ● Assisted in brand management and awareness of clients ● Worked across teams (SEO, Creative, Ads) to support a range of client deliverables ● Conducted discovery research for website and branding projects
U

Athletics Marketing Intern

UNLV AthleticsInternOct 2019 - Jun 2020 • 9 mos● Assisted in sports marketing activations, fan engagement strategies, and event promotions. ● Created social media and digital marketing content for university athletics campaigns ● Collaborated with various community organizations and agencies to increase attendance and awareness of UNLV athletic teams ● Supported game day marketing initiatives, ensuring seamless execution of promotions and activations.

Education

U

University of Nevada-Las Vegas

Bachelors of Science in Business Administration, Marketing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing | Paid Ads | LinkedIn Ghostwriting | Go High Level Expert🚀 | CRM & Lead Management | &MORE!
I’m a full-stack marketing generalist with a background in sports, digital media, influencer marketing, and performance-based growth. I’ve worked both in-house and agency-side, helping brands streamline their marketing operations, scale paid media, and build content strategies that drive real business outcomes. My journey began at UNLV, where I supported game-day execution with the UNLV Athletics team and went on to work with professional organizations like the Las Vegas Lights and Vegas Silver Knights. I transitioned into the digital space through REQ, a marketing agency where I learned to integrate data, creative, and execution across channels. I’ve since led marketing initiatives across multiple brands—from AgencyBox’s influencer-led activations, to managing six-figure monthly ad budgets and building robust marketing automations at Ryan Pineda’s portfolio of companies. I’ve built full-funnel marketing systems, managed media buying across platforms like Meta, Google, and YouTube, and aligned creative, content, and CRM strategies with measurable ROI. At 19, I founded my first business and got it placed in major resort retail spaces on the Las Vegas Strip. Today, as the Founder of GreaterReach, I work with growing brands to build scalable marketing systems, execute omnichannel campaigns, and turn ideas into performance-driven marketing strategies. Let’s connect—whether you’re building, scaling, or just want to talk shop. 📩 krystal@greaterreach.co

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Krystal are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Krystal Middleton

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

T

Head of Marketing

TrueBooks CPA🏅2024 Inc.5000 Receipt--Ranked #107 of 5000 privately owned companies ● Conduct A/B testing and audience segmentation to improve campaign performance and conversion rates. ● Provide marketing performance insights and reporting to leadership, driving data-driven optimizations. ● Lead integrated marketing strategies, incorporating paid media, content marketing, and lifecycle campaigns. ● Manage all organic social media content across multiple platforms
F

Freelance Marketing

Freelance Marketing● Develop and execute multi-channel marketing campaigns across digital, social, and paid media platforms. ● Oversee content creation, ad placements, and brand positioning to drive engagement and conversions. ● Manage campaign strategy, audience segmentation, and performance tracking, ensuring measurable results
S

Owner

Sports Leggings●Started my own business at 19 years old ●My clothing products were previously in local stores including multiple MGM Resort Properties on the Strip and as well as a sports store in Summerlin. Currently my products sell on Etsy, eBay, and my own website.
P

Marketing Manager

Pineda CompanyFull-time EmployeeDec 2022 - Nov 2023 • 1 yr● 3.0 ROAS on ads ran for company ● 2x QOQ event ticket sales and revenue from in person sales at events ● Managed all back end CRM strategy, automations, sequences, lead tracking, lead segmentation, lead scoring ● Managed $250K+ per month in digital ad spend, leveraging retargeting, audience segmentation, and A/B testing to maximize conversions with an average of 3.0 ROAS ● Developed and executed go-to-market (GTM) strategies for brand initiatives, new launches, and promotional campaigns. ● Project management of multiple projects at one time ● Partnered with external media agencies and internal teams to execute high-impact campaigns across multiple channels. ● Implemented and executed social and digital marketing strategy, tracking the progress, and reporting data to the executive team ● Oversaw cross-platform advertising campaigns, integrating social, digital, email, and experiential marketing. ● Built out email marketing indoctrination campaigns in order to nurture leads effectively
H

Game Day Marketing Staff

Henderson Silver KnightsPart-time EmployeeDec 2022 - Sep 2023 • 10 mosAssisted in game day marketing activations, including tailgate and in game promotions
A

Head Of Special Projects

AgencyBox & MonopolizeFull-time EmployeeOct 2021 - Dec 2022 • 1 yr 3 mos● Led strategic marketing initiatives across digital, social, and paid media platforms, ensuring brand consistency and execution excellence. ● Event coordination, ticket sales and marketing campaigns for a large scale influencer speaking event. This event was held in a major resort setting with over 850 people and talent/speakers with millions of followers on social platforms. (Grow With Video Live) ● Developed and executed programmatic digital ad placements, leveraging audience segmentation ● Spearheaded content development efforts, including ad creatives, video marketing, and email sequences. ● Coordinated with major publications to get articles published for clients ● Coordinate and manage scheduling for Influencers for an A&E tv show premier ● Assist in the fulfillment of services for clients like Press, Websites,SEO, etc. by communicating with vendors and 3rd party agencies ● $800k+ in ad spend across multiple platforms ● Conducted marketing performance analysis, implementing optimizations based on data insights and audience behavior. ● Project manager all projects/major events both companies put on
R

Marketing Intern

REQ Digital Marketing AgencyInternFeb 2021 - Jun 2021 • 5 mos● Conducted discovery research for website and branding projects ● Drafted content for social media, blogs, emails and websites ● Supported team leads in client meetings, brainstorms, etc ● Assisted in brand management and awareness of clients ● Worked across teams (SEO, Creative, Ads) to support a range of client deliverables ● Conducted discovery research for website and branding projects
U

Athletics Marketing Intern

UNLV AthleticsInternOct 2019 - Jun 2020 • 9 mos● Assisted in sports marketing activations, fan engagement strategies, and event promotions. ● Created social media and digital marketing content for university athletics campaigns ● Collaborated with various community organizations and agencies to increase attendance and awareness of UNLV athletic teams ● Supported game day marketing initiatives, ensuring seamless execution of promotions and activations.

Education

U

University of Nevada-Las Vegas

Bachelors of Science in Business Administration, Marketing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.