Lauren Jacaruso

Social Media Marketing Specialist • Brand Partnership Manager • Project Manager • Denver, CO, US

Content Strategy

Content Creation

Project Management

Training

Account Management

Client Communication

Client Management

Marketing Strategy

Reels

Blog Writing

Copywriting

Adobe Creative Suite

Marketing

Facebook Business Pages

Community Building

TikTok Management

TikTok

Facebook

Content Planning

Content Writing

Content Management

Content Development

Instagram Reels

Instagram

Available for hire fromNegotiable

Contracts

Full-Time Roles

Social Media Management | Partnership Marketing | Project Management

With a strong background in sports and entertainment, I specialize in social media management, branding, and marketing. I'm currently taking on freelance social media marketing clients. My experience includes working with high-profile clients and brands including: Baden Sports, RE/MAX, the Colorado Rockies and Major League Baseball. I'm passionate about delivering creative solutions, building relationships, and driving results.

Projects

Social Media Campaign Portfolio

This file contains a few of my most recent social media campaigns and their results.

Work History

Social Media Manager

Fearlyss MediaContract Employee-Manage Fearlyss Media social channels. -Assist in expanding Fearlyss Media's service offerings. -Serve as social media manager for various clients.

Team Sports Marketing Manager

Baden SportsFull-time EmployeeApr 2022 - Sep 2024 • 2 yrs 6 mos-Responsible for managing, growing, and scaling 75+ Baden Sports partner relationships and marketing activations. -Manage partner product allocation and payments. -Drive B2C and B2B sales by growing customer databases as well as maximizing partnership revenue potential. -Analyze and evaluate the performance of each partnership. -Serve as project manager for partner request for proposal (RFP) process. -Identify potential partners and create mutually beneficial relationships to help grow the Baden Sports brand. -Collaborate with sales and product development to provide key marketing materials. -Strategize and implement email marketing efforts resulting in a 589% increase in sales on one of three D2C portals with a 670% increase in customer base and a 144% increase in conversion rate YOY. -Source and implement process improvement software programs company-wide.

Social Media Manager

Barre Chord BangersFreelancerFeb 2023 - Jul 2023 • 6 mosSocial media manager for local Denver cover band.

Community Outreach and Events Manager

Girls on the Run of the RockiesFull-time EmployeeSep 2021 - Apr 2022 • 8 mos-Coordinate opportunistic fundraising events and community awareness events. -Recruit and manage volunteers to attend community events. -Serve as race director for, and execute, end-of-season signature 5K events. -Responsible for effectively cultivating community relationships. -Manage events that are critical to the success of the organization. -Serve as an advocate for the organization in the community. -Manage and create content for all company-owned social channels.

Internal Business Consultant

RE/MAX HQFull-time EmployeeFeb 2021 - Sep 2021 • 8 mos-Responsible for the overall success of client portfolio -Main point of contact, relationship manager, and liaison between franchise owners and RE/MAX LLC -Guides Broker/Owners through the “Re/Max Experience" -Identify customer needs and leverage key internal resources to achieve goals and desired results -Creates and nurtures relationships with franchisees, agents, and other strategic partners using industry knowledge, communication and relationship development skills to advance business opportunities. -Takes initiative and is results oriented, identifying customer needs, consults and collaborates with multiple departments, and ensures franchisee compliance including on-time renewals and accounts receivable management. -Schedules regular client portfolio business review meetings to ensure growth plans are being met. -Successfully reviews and leverages CRM feedback loops and collaborates with all departments to ensure customer needs are resolved and quality service is being delivered. -Drives client portfolio from “base” to “thrive” to “summit”. -Coach brokerages based on financial statements, analysis, P&L’s and balance sheets

Marketing Coordinator

Colorado RockiesFull-time EmployeeJan 2019 - Feb 2021 • 2 yrs 2 mosPlayer and Alumni Relations: -Develop and implement formal Player Relations and Alumni Program for current and former Rockies players -Serve as point person for organizational player requests, including Ticketing, Corporate Partnerships, Promotions and Ballpark Operations -Manage, field, execute and maintain records of all organizational player requests including on-site and off-site responsibilities -Organize calendar of photo and video shoots at Spring Training internally and for media partners Publications: -Manage budget for publication including paying freelancers, printing company and postal service -Conduct player and staff interviews, write magazine stories and develop content as needed for Rockies Magazine -Write and proof content for monthly Minor League Newsletter and triannual Community Newsletter -Lead the management of Rockies Magazine subscription process, handling renewal mailings, customer service issues and sales tracking -Assist in the distribution of magazines, both internally and externally. Events: -Main point of contact for Alumni reunions including the 2007 Rocktober Reunion and 25th Anniversary events -Assist with player and alumni travel arrangements for large scale organizational events -Plan Rockies Caravan and Alumni events, including event day logistics, timelines, media, promotion and purchasing Other: -Assist with departmental and organizational needs and events throughout the year in Denver, Scottsdale and on select road trips -Maintain consistent professional image and demeanor around baseball personnel and players -Assist with operation and social media coverage of Rockies Fantasy Camp in Scottsdale, AZ -Serve as technology liaison with internal IT department -Active member of organization's Health and Wellness Committee

Social Media & Publications Assistant

Colorado RockiesFull-time EmployeeMay 2015 - Dec 2018 • 3 yrs 8 mosSocial Media: -Coordinate with the Assistant Director and Vice President to ensure consistent and professional social media communication -Develop fresh and creative ideas for social media engagement on all Rockies platforms -Responsible for growing the Rockies’ Snapchat and Instagram brand and following -Execute Snapchat promotion of community events and Coors Field concerts Publications: -Conduct player and staff interviews, write magazine stories and develop content as needed for Rockies Magazine -Write and proof content for monthly Minor League Newsletter and triannual Community Newsletter -Lead the management of Rockies Magazine subscription process, handling renewal mailings, customer service issues and sales tracking -Assist in the distribution of magazines, both internally and externally. Player Relations: -Develop and implement formal Player Relations and Alumni Program for current and former Rockies players -Serve as point person for organizational player requests, including Ticketing, Corporate Partnerships, Promotions and Ballpark Operations -Manage, field, execute and maintain records of all organizational player requests including on-site and off-site responsibilities -Organize calendar of photo and video shoots at Spring Training internally and for media partners Events: -Main point of contact for Alumni reunions including the 2007 Rocktober Reunion and 25th Anniversary events -Assist with player and alumni travel arrangements for large scale organizational events -Plan Rockies Caravan and Alumni events, including event day logistics, timelines, media, promotion and purchasing Other: -Assist with departmental and organizational needs and events throughout the year in Denver, Scottsdale, and on select road trips -Maintain consistent professional image and demeanor around baseball personnel and players -Assist with operation and social media coverage of Rockies Fantasy Camp in Scottsdale, AZ -Serve as technology liaison with internal IT department

Social Media Coordinator

Major League BaseballSeasonal WorkerMar 2014 - Nov 2014 • 9 mosAs a Social Media Coordinator at Major League Baseball, I managed 30 MLB clubs' social media accounts including in-game content, post-game responsibilities, and social media post requests. I was responsible for communicating, and building relationships, with members of each organization in order to assist with MLB and specific club marketing initiatives.

Education

LSU-Shreveport

Master of Business Administration (MBA), Data Analytics, MarketingJan 2021 - Oct 2021

Emerson College

Bachelor of Science (BS), Marketing Communications, Business StudiesSep 2010 - Dec 2013

West Islip High School

Advanced Regents DiplomaSep 2006 - Jun 2010

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