Lauren Murillo

Creative & Brand Strategist • Community Manager • Sales & Business Development Manager • Suffern, NY, US

Top Earner

Community Building

Business Development

Product Marketing

Go-to-market Strategy

Strategic Partnerships

Consumer Behavior

Email Marketing

Lead Generation

Diversity, Equity, & Inclusion (DEI)

Sustainability

Sustainable Fashion

Nonprofits

Available for hire fromNegotiable

Contracts

Full-Time Roles

Business Development, Full-Stack Marketing, Brand Creation

Hello there! I'm Lauren, a Co-Founder, Creative Director, and Full Stack Marketing Expert with 6+ years of experience building and scaling businesses (B2B & B2C). With a passion for sustainability and startups, I approach all projects with an open mind and consumer psychology at the forefront. I have a wealth of experience and a proven track record of success from growing a $100,000+ in sales business as a full-time college student to building my current startup ($500,000 VC & Angel Investor backed). Feel free to reach out - excited to find a way to work together!

Projects

Work History

Biz Dev, PR, & Marketing Specialist

Pangea Jan 2022 - Present • 2 yrs 9 mos- Worked with high-profile clients ranging from Emmy Award-winning journalists to artificial intelligence startups helping them with business strategy, marketing, and sales tactics - Created engaged communities of thousands of members/users for startups in the sustainability sphere - Built and/or contributed to websites from blog content to web copy to web design - Coordinated PR landing big partnerships such as FOX News and New York Fashion Week - Grown profitable social media pages to 12k+ followers

Co-Founder, Creative Director

Club Dressd Oct 2022 - Present • 2 yrs- Manages team of developers, editors, and interns - Drive sales through engagement of clients and promotional campaigns - Developed website, marketplace, and magazine for women growing their own business in the fashion industry - Coordinated partnerships with 7 different official New York Fashion Week events - Collaborated with renowned leaders in the sustainable fashion industry to bring mentorship to club members - VC + Angel Investor Backed

CMO

Dressd RentalsFeb 2021 - Oct 2023 • 2 yrs 9 mos- Built peer-to-peer clothing rental company of 6k+ users from ground up - Launched app and website - Spearheaded a campaign that lead to the onboarding of 70+ universities across the US to an ambassador program - VC + Angel Investor Backed

Freelance - Sustainability, DEI, & Nonprofit

Self-EmployedJan 2022 - Present • 2 yrs 9 mosMission-driven organization growth

Contact Tracer and Case Investigator

New York State Department of HealthMay 2020 - Nov 2021 • 1 yr 7 mos Used web-based CRM platform to call several COVID-19 cases and contacts each day in order to improve communication and reduce transmission of the virus Conducted confidential public record searches as Lexis Nexis Specialist for team of 25 members

Campus Manager

Fresh Prints Custom Apparel Mar 2017 - Dec 2020 • 3 yrs 10 mos Assessed collegiate market and spearheads promotional campaign, reaching out to 25 campus groups and organizations per week, to promote national custom apparel company Responsible for outreach to new clients, developing relationships, attaining/managing/executing sale orders Surpassed $100,000 in sales of custom apparel to 30+ clubs and organizations on and off campus Helped create art ideas and graphic designs for organizations Assembled a steady client base comprising of on and off campus clubs, organizations, and Greek Life that regularly requires custom apparel

Special Events Intern

Cystic Fibrosis Foundation Feb 2020 - May 2020 • 4 mos Facilitated the development and production of event materials Supported public relations and social media efforts by working closely with the communications team Undertook event logistics in the planning process and at the event

Communication Intern

University at Buffalo Athletics Department Aug 2019 - Feb 2020 • 7 mos Responsible for all aspects of the University at Buffalos Division 1 football and basketball team Instagram accounts including stories, highlights, posts, and promotions Coverage of all 16 Division 1 programs at the university Collaborated with marketing manager on promotional campaigns Attended weekly press conferences and conduct interviews with the players and coaches

Member at Large

Delta Phi Epsilon Jan 2019 - Jan 2020 • 1 yr 1 mo Identified potential sisterhood event opportunities at the local level and create campaigns to seize those opportunities Managed all aspects of the event planning process including venue identification, printing and design of materials, and budget tracking Lead Standards Board meetings and hold members accountable for their actions

Media Marketing Intern

CliffHanger Academy May 2019 - Aug 2019 • 4 mosBuilt company's social channels and campaigns for Facebook, Instagram, Google+, LinkedIn and Twitter Supported PR, by creating materials and outreach to relevant news outlets and early adopters. Performed background research on current topics in psychology, neuroscience, action sports, coaching and personal development.

Reviews

Exceeds ExpectationsRecommended by clients 12 times.

Top EarnerHas earned $10k+ on Pangea.

Lauren has received Kudos for:

Teamwork (6)

Problem Solving (2)

Time Management (2)

Responsiveness (2)

Reliability (6)

Innovation (3)

Independence (4)

Communication (6)

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"Lauren has been an integral player in the success of the Pangea.app partnership with New Degree Press. New Degree Press is a hybrid publisher that has helped thousands of authors tell their stories. Pangea partners with NDP to help their authors get matched with Publishing Assistants and other freelancers who help them launch their books. Lauren was one of the first Pangea freelancers to be hired by an author through this program and has since supported numerous authors at all stages of their publishing journey. She also has been an asset in helping this program continue to thrive as Lauren volunteers her time to speak at author workshops to detail what it's like to work with a Pangean and break down the value freelancers can provide authors. Lauren is professional, resourceful, and committed. If you're an author reading this, or any company looking for someone dedicated with a knack for marketing send Lauren a connect or invite to your job & you won't be disappointed! "

Kacie G.Pangea.app

" Lauren has done an amazing job! The copy she wrote is engaging and lively, and it really helped to capture the tone for our company. She is also great about taking feedback and making changes, and is a very talented and professional copywriter. I look forward to continuing to work together!"

Shail S.ParagraphAI

"Bringing Lauren onboard was a gamechanger for our project! She brings a depth of expertise in strategy & planning, as well as executing a carefully coordinated schedule. Highly recommend working with her!"

Evan D.Tahoe Lead Removal Project

Education

University At Buffalo

Bachelor's Degree, CommunicationSep 2016 - May 2020

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