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Lucia Amicone

Copywriter • Social Media Marketing Specialist • Content Marketing Manager • Newark, DE, US
B2B Marketing
Marketing
Brand Strategy
Project Planning
Available for hire fromNegotiable
Contracts
Associate Marketing Manager at Hyatt: Increasing Brand Awareness, Lead Generation & Consumer Retention through organic, paid & targeted advertising.
Personable optimistic individual in search of a career in all aspects of the Marketing and event planning field with over 7 years of experience in the Travel and Marketing industry. Will highlight and utilize my creative and professional skills to the highest ability. Dedicated and hard working with an eye for creativity and problem solving. Proficient and experienced skills in project management, B2B & B2C marketing strategy and event planning. Comfortable with quickly adapting and learning new skills in the work field.

Projects

Resort Wedding Guides

Resort specific wedding guides highlighting packages and additional offers. Managed the project development and execution while working alongside designers for creative direction. See More

Romance Tri-Fold

High level tri-fold providing insight to brands and packages. Most often utilized at events and for 3rd party distribution.

Romance E-Guide

48 page flipping book highlighting the Inclusive Collection in regards to celebrating romantic occasions and resort insights.

Social Media

Examples of Social Media Marketing through 3rd party vendor allocations highlighting the Inclusive Collection portfolio in regards to Destination Weddings and HoneymoonsSee More

Work History

H

Associate Marketing Manager

HyattOct 2021 - Present • 3 yrsManage large-scale B2B projects internally (wedding guides, Romance E-guide) Provide content, creative input, and direction for marketing projects including website updates, special offers and external marketing projects Align B2B marketing projects to reflect AMR™ Collection priorities Ensure marketing asset requirements are communicated to all members of the project team. Ensure deadlines and changes are communicated to all members Work with creative and branding teams to ensure project feasibility within timelines and budgets Develop project schedules and templates Ensure standard policies and operating procedures are followed Manage terms and conditions for marketing projects to ensure consistency with 2022/2023 marketing contracts Act as project manager (lead, manage, execute and report) for fully integrated marketing campaigns and initiatives designed to increase consumer brand awareness and positioning for B2B Romance Segment across multiple media platforms including online and print advertising, digital profiles and advertising, Coordinate prompt payment for Romance B2B marketing initiatives with multiple vendors and preferred partnerships Plan and maintain overarching B2B Romance and Incremental marketing budgets Assist with creation of annual business plans and monthly/ on-request presentations Create resolution through creative problem solving with keen decision-making skills that keep projects moving towards completion due date Collaborate with cross functional teams and internal B2B teams to ensure the accuracy and completion of projects Train on resort wedding teams by request on SOPs, Contracts and internal functionality of the Romance segment to increase their consumer experience and essentially solidifying business (Revenue) Provide trustworthy support and insight for cross-team requests and inquiries regarding Romance as the Romance segment S.M.E
A

Brand Marketing Associate

AMResortsOct 2019 - Oct 2021 • 2 yrs 1 moOwn and manage respective brands by performing market research and competitive analysis, identifying current consumer trends and executing innovative marketing strategies Develop strong relationships with cross-functional SMEs and operational leads to ensure all marketing initiatives are fully supported and executed according to brand standards Act as project manager (lead, manage, execute and report) for fully integrated marketing campaigns and initiatives designed to increase consumer brand awareness and positioning for assigned brands across several key traditional media including broadcast, online and print advertising, video and photo production, multi-lingual brochure and collateral materials and multi-lingual, multi-market brand websites Assist in the successful launch and marketing of new brands and properties in development to meet sales targets and revenue goals as established Plan and maintain budgets for associated brands and projects Assist with creation of annual business plans, quarterly and on-request presentations Train/mentor junior team members
A

Wedding Specialist

AMResortsAug 2016 - Oct 2019 • 3 yrs 3 mosManage live online wedding chat across 56 Resorts for travel agents and consumers. Facilitate and direct wedding couples and travel agents to proper resort and planning material Coordinate all aspects of international business trips including week long itineraries for 20+ attendees. Daily updates of wedding graphics across 56 international resorts Keep track and update weekly and monthly excel reports including revenue and sales pushed.

Education

Shippensburg University

Bachelors, Communication Journalism/MarketingAug 2012 - May 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Associate Marketing Manager at Hyatt: Increasing Brand Awareness, Lead Generation & Consumer Retention through organic, paid & targeted advertising.
Personable optimistic individual in search of a career in all aspects of the Marketing and event planning field with over 7 years of experience in the Travel and Marketing industry. Will highlight and utilize my creative and professional skills to the highest ability. Dedicated and hard working with an eye for creativity and problem solving. Proficient and experienced skills in project management, B2B & B2C marketing strategy and event planning. Comfortable with quickly adapting and learning new skills in the work field.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Lucia's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Lucia Amicone

Copywriter • Social Media Marketing Specialist • Content Marketing Manager • Newark, DE, US
B2B Marketing
Marketing
Brand Strategy
Project Planning
Available for hire fromNegotiable
Contracts

Projects

Resort Wedding Guides

Resort specific wedding guides highlighting packages and additional offers. Managed the project development and execution while working alongside designers for creative direction.

Romance Tri-Fold

High level tri-fold providing insight to brands and packages. Most often utilized at events and for 3rd party distribution.

Romance E-Guide

48 page flipping book highlighting the Inclusive Collection in regards to celebrating romantic occasions and resort insights.

Social Media

Examples of Social Media Marketing through 3rd party vendor allocations highlighting the Inclusive Collection portfolio in regards to Destination Weddings and Honeymoons

Work History

H

Associate Marketing Manager

HyattOct 2021 - Present • 3 yrsManage large-scale B2B projects internally (wedding guides, Romance E-guide) Provide content, creative input, and direction for marketing projects including website updates, special offers and external marketing projects Align B2B marketing projects to reflect AMR™ Collection priorities Ensure marketing asset requirements are communicated to all members of the project team. Ensure deadlines and changes are communicated to all members Work with creative and branding teams to ensure project feasibility within timelines and budgets Develop project schedules and templates Ensure standard policies and operating procedures are followed Manage terms and conditions for marketing projects to ensure consistency with 2022/2023 marketing contracts Act as project manager (lead, manage, execute and report) for fully integrated marketing campaigns and initiatives designed to increase consumer brand awareness and positioning for B2B Romance Segment across multiple media platforms including online and print advertising, digital profiles and advertising, Coordinate prompt payment for Romance B2B marketing initiatives with multiple vendors and preferred partnerships Plan and maintain overarching B2B Romance and Incremental marketing budgets Assist with creation of annual business plans and monthly/ on-request presentations Create resolution through creative problem solving with keen decision-making skills that keep projects moving towards completion due date Collaborate with cross functional teams and internal B2B teams to ensure the accuracy and completion of projects Train on resort wedding teams by request on SOPs, Contracts and internal functionality of the Romance segment to increase their consumer experience and essentially solidifying business (Revenue) Provide trustworthy support and insight for cross-team requests and inquiries regarding Romance as the Romance segment S.M.E
A

Brand Marketing Associate

AMResortsOct 2019 - Oct 2021 • 2 yrs 1 moOwn and manage respective brands by performing market research and competitive analysis, identifying current consumer trends and executing innovative marketing strategies Develop strong relationships with cross-functional SMEs and operational leads to ensure all marketing initiatives are fully supported and executed according to brand standards Act as project manager (lead, manage, execute and report) for fully integrated marketing campaigns and initiatives designed to increase consumer brand awareness and positioning for assigned brands across several key traditional media including broadcast, online and print advertising, video and photo production, multi-lingual brochure and collateral materials and multi-lingual, multi-market brand websites Assist in the successful launch and marketing of new brands and properties in development to meet sales targets and revenue goals as established Plan and maintain budgets for associated brands and projects Assist with creation of annual business plans, quarterly and on-request presentations Train/mentor junior team members
A

Wedding Specialist

AMResortsAug 2016 - Oct 2019 • 3 yrs 3 mosManage live online wedding chat across 56 Resorts for travel agents and consumers. Facilitate and direct wedding couples and travel agents to proper resort and planning material Coordinate all aspects of international business trips including week long itineraries for 20+ attendees. Daily updates of wedding graphics across 56 international resorts Keep track and update weekly and monthly excel reports including revenue and sales pushed.

Education

Shippensburg University

Bachelors, Communication Journalism/MarketingAug 2012 - May 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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