Madeleine Alexandersson

Community Building

Instagram Ads

Available for hire fromNegotiable

Contracts

Dynamic Marketing Strategist with Proven Record of Boosting Brand Visibility and Engagement in the Tech Industry

Dynamic Marketing Strategist with a knack for amplifying brand presence and doubling web traffic through targeted SEO, creative content creation and impactful influencer collaborations. My hands-on approach has significantly enhanced user engagement and conversion rates by propelling businesses to the top of Google’s first page, creating effective content marketing campaigns and collaborating with key influencers in a specific industry to drive powerful results. Outside of the digital realm, I'm an avid traveler who enjoys expanding my network all over the world and sharing insights through video creation.

Projects

Influencer Marketing

Managing comprehensive campaigns across various social platforms, I have successfully collaborated with a diverse range of influencers—from emerging talents to established personalities—maximizing brand exposure and engagement. My approach involves a close partnership with small business owners, understanding their brand values, and aligning them with influencers who resonate with their target audiences. This synergy has led to innovative campaigns that not only boost brand awareness but also drive tangible results in terms of sales and long-term customer engagement.See More

SEO Strategist for LegalTech Platform

As an experienced SEO Strategist for a leading legaltech platform, I have successfully spearheaded initiatives that dramatically enhanced our online visibility and user engagement. Over a focused six-month period, my strategic interventions not only secured multiple first-page rankings on Google but also doubled the traffic to our website, significantly increasing our market presence and user acquisition rates. My approach combines in-depth keyword research, sophisticated on-page optimizations, and robust off-page strategies to align with the latest SEO trends and algorithms. I developed a comprehensive SEO strategy that targeted highly relevant legal and tech-specific keywords, optimized for both search intent and competitiveness. This involved a thorough overhaul of website content, meta descriptions, tags, and URLs, ensuring each element was primed for peak performance. Key achievements include: Achieving first-page Google rankings for over 15 targeted keywords within a highly competitive legaltech niche. Doubling organic website traffic by improving SERP positions and enhancing user engagement metrics like click-through rates and time on site. Implementing technical SEO improvements that reduced page load times and improved site structure, further boosting our SEO performance and user experience. Collaborating with other experts to produce high-quality, SEO-optimized articles and blog posts that attracted backlinks, increased domain authority, and engaged a broader audience. Through a blend of technical prowess and creative content strategy, I have successfully positioned the platform as a leader in the legaltech space, significantly boosting online engagements and contributing to overall business growth.See More

Work History

Business Consultant & Digital Marketer

Woander CoThe role includes strategy development for digital marketing campaigns for small businesses, content creation, growth marketing strategies, SEO projects, business development coaching and influencer marketing campaigns.

Web Developer & Designer

WoanderMar 2021 - Mar 2022 • 1 yr 1 moThe role includes web development, design and SEO projects for international clients.

Journalist

Västerås TidningAug 2012 - Jun 2016 • 3 yrs 11 mosThe role consisted of planning and writing articles for a Swedish regional newspaper. Articles were produced through interviews and secondary information research. Enhanced creative, communication, organisational, and presentation skills. Increased partnership development and copywriting skills, collaborating with clients for in-text advertisement.

Education

Lund University

Master's Degree, Business Management2019 - 2020

Linköping University

Master's degree, Gender Studies2020 - 2021

SDG AcademyX

Module, Human Rights, Human Wrongs: Challenging Poverty, Vulnerability and Social Exclusion2019

University College Dublin

Bachelor of Social Science, Joint Majors: Sociology, Social Policy. Specialisation in Rights, Justice and Society.2016 - 2019

Stockholm University

Swedish Master of Laws, Law2015 - 2016

Girl's Association Ronja

Introductory Course, Gender and Equality2012

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!