Malthe Helt

Growth Marketing Manager • Social Media Marketing Specialist • Graphic Designer • St. Petersburg, FL, US

Photography

Photo Editing

Brand Design

Editing

Advertising

Microsoft 365

Logo Design

Procreate

Graphic Design

Design

Canva

Available for hire fromNegotiable

Contracts

Campaign Manager @ DSL Digital | Project Management, Competitive Analysis

Passionate about sustainability, environmental and social justice, data-driven insights, and creative branding in the realm of business and beyond. Graduated with a Master of Science in Sustainable Development from the University of St Andrews, where I authored a dissertation titled Driving Towards Greener Golf: The USGA and Sustainable Transition, exploring maintenance and development practices of golf courses in the US and Europe, shedding light on crucial aspects like pesticide use, water consumption, and land management. Currently, I serve as a Marketing Campaign Analyst at DSL Consulting Services, where I leverage data analytics to optimize marketing strategies and drive impactful outcomes. Additionally, I'm passionate about brand creative and graphic design through my work with MHelt Design, collaborating with innovative startups and professional athletes to craft compelling visual identities. Previous experiences include internships at Commvault Systems, where I honed my skills in marketing intelligence, data analysis, and research methodologies. Beyond the professional realm, I'm a former Junior Development Ice Hockey Prospect with the Hartford Wolfpack, where I embraced leadership roles on and off the ice, representing both my team and country with pride. Extensive experience in a range of tools including SQL, Illustrator, Photoshop, PowerBI, and Excel, with experience in Python, SAS, R, and Tableau. Fluent in Danish and English, and proficient in German, Swedish, and Spanish. Outside of work, you'll find me visiting family, exploring golf courses, and staying informed about current sustainability and climate issues. Let's connect and collaborate on driving positive change together!

Projects

Whiskey fish

These are logos I created for Whiskey Fish, a new golf apparel business. Speaking withe the clients, I wanted to capture the brand's classic yet laid-back essence. Starting with brainstorming and sketches, I explored themes that blend tradition with modern appeal. Each logo concept undergoes refinement to ensure it reflects Whiskey Fish's unique blend of elegance and leisure. Through iterative design and feedback, we worked together to craft logos that embody the brand's spirit, poised to make a distinctive mark in the golf apparel market.See More

Stegis

Logos I created for Stegis, a startup transforming roofs into green spaces with low-water succulents for carbon sequestration. It involved a process focused on sustainability and innovation. Each logo concept blends nature with modern design principles to symbolize Stegis's commitment to sustainable urban development and carbon reduction.See More

Mads Laage

This is a logo I designed for a professional golfer. This process involves creating a singular symbol that captures their personal brand and style. This design reflects the golfer's identity and values through elements of athleticism, precision, and personal flair. Carefully chosen colors, typography, and symbolism ensure the logo resonates strongly with fans and sponsors, enhancing recognition and reinforcing the golfer's professional image on and off the course.See More

Work History

Campaign Management and Analysis

DSL DigitalNov 2020 - Present • 4 yrsBuild targeted audiences for various products and platforms and optimize new paid media by integrating programs to generate more targeted audiences and campaign efficiency. Create paid media campaigns on various platforms to meet clients' campaign goals and meet company benchmarks. Analyze and track campaign performance data to help clients and team make effective decisions.

Graphic Designer

MHelt DesignApr 2019 - Present • 5 yrs 7 mosCollaborated with a golf clothing brand to create multiple business logos (WhiskyFish). Designed logos for a start-up modifying roof systems into greenspaces to sequester carbon (Stegis). Set up a brand, logo, media portfolio, and sponsorship materials for a professional golfer (Mads Laage).

Marketing Analytics/Intelligence

CommvaultMay 2019 - Aug 2019 • 4 mosWorked on marketing analytics and intelligence projects, contributing to data-driven decision-making and strategic marketing initiatives.

Marketing Intern

CommvaultMay 2018 - Aug 2018 • 4 mosMonth of volunteerism 'Commvault Cares'. Intranet Manager Cleanup. Weekly Media Coverage Reports. Intern Onboarding. Intranet performance analytics.

Marketing Intern

CommvaultMay 2017 - Aug 2017 • 4 mosDuring my third internship at Commvault, I was given a great deal of responsibility including an HQ-wide project creating volunteer opportunities for all employees for every day of the week for a whole month. This project gave me the responsibilities of scheduling the events, creating and promoting the events on our social intranet, and communicating these events to all employees in the most strategic way possible. Projects during the internship: Month of volunteerism 'Commvault Cares', Intranet Manager Cleanup, Weekly Media Coverage Reports, Intern Onboarding.

Education

University of St Andrews

Master of Science - MS, Sustainable Development2022 - 2023

Bryant University

Bachelor of Business Administration - BBA, Marketing, Applied Analytics and Information Systems2017 - 2020

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