Maria Rejowicz-Quaid

Business Intelligence Analyst • Copywriter • User Researcher • Katowice, Silesian Voivodeship, PL

Business Operations

Business Analytics

Marketing

Marketing Analytics

Market Research

Literature Review

Communication

Analytical Thinking

Research Development

Research Design

Research

Product Marketing

Copywriting

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced researcher specialised in social media listening, UX and market research.

I've trained as a mixed-methods marketing and consumer researcher, but as of recently have moved into the UX field where I thought I'd apply my skills to CX and UX research. While this has been the case, my skills have also allowed me to work as a customer success associate, copywriter and product marketer. I'm proactive, dependable, self-driven and I love a challenge! While I'm now temporarily based in Poland (Europe), my 10+ years of experience has been gained across the UK and Ireland, with much of the work focused on the US market.

Projects

Customer Ops Tracker

I've designed, helped build and managed a tracker for our customer operations team. We were drowning in customer sign ups, requests, previews, and ongoing comms. The whole process was a mess. By pulling everything into a unified tracker, we were able to reduce unanswered emails to zero, to enhance team collaboration by having a single source of truth, cut down on SLAs and generally improve the customer experience with us. This is just one of many projects I've been involved in over the years.See More

Work History

Researcher

MRQ ResearchAug 2020 - Present • 4 yrs 2 mosThis is my freelance business where I specialise in social media, UX and market research. I also do copywriting and product marketing.

Hybrid role: Research, Marketing and Customer Success

OwleeAug 2022 - Jul 2023 • 1 yr-> Bridged UX research with Product Marketing and Customer Success. -> Conducted mixed-methods UX and market research to inform the development of an ad-tech solution. -> Created personas and user journey maps. -> Responsible for onboarding, implementation, account support, retention & renewal of priority clients. -> Primary point of contact for selected clients and for all clients while covering a team absence. -> Built strong and fruitful relationships with clients that resulted in account growth. -> Setup of success metrics and tracking. -> Created multiple comms materials and sales enablement documents. -> Used customer relationships for research, by drawing insights from client calls. -> Created empathy with users and gained an in-depth understanding of their goals, challenges, and pain points. -> Set up research processes, ethical procedures and a research repository. -> Managed and maintained documentation and processes. -> Drove team collaboration and contributed to product roadmap discussions. -> Stakeholder management with internal teams and external partners.

Research Manager

Listen & Learn ResearchOct 2021 - Oct 2022 • 1 yr 1 mo-> Designed and delivered social listening projects for clients across tech, finance, retail and not-for profit sectors. -> Applied a culturally-driven approach to analysis to many projects. -> Created Excel-based quantitative analyses, incl. Pivot Tables & V-lookups. -> Created detailed, visually appealing and engaging reports that inspired action across teams. -> Applied storytelling techniques to all reports. -> Managed all project documentation and processes. -> Responsible for client-facing comms, presentations and workshops. -> Managed and coordinated the work of senior analysts and freelancers.

Insights Manager

SprinklrApr 2012 - Aug 2019 • 7 yrs 5 mos-> Led and collaborated on large consumer and competitor insights projects. -> Provided strategic direction for clients via actionable insights. -> Aligned social objectives with marketing and business goals. -> Managed paid social campaigns across diverse verticals and geographies.

PPC Exec

Lastminute.comAug 2011 - Mar 2012 • 8 mos-> Responsible for all PPC activity of the rental car division (Holiday Autos). -> All markets covered, but focus on the UK. -> Optimisation of campaign performance on a daily basis. -> Special offers and campaign management.

Graduate employee

PayPalSep 2009 - Aug 2010 • 1 yr-> Part of the first-ever PayPal graduate programme in Dublin, Ireland. -> Worked across different teams, including Vetting & Underwriting, Customer support and other.

Intern

Puma AGMar 2008 - Jul 2008 • 5 mos-> Part of the International Operations team at the global HQ. -> Data entry, data analysis, general team support.

Education

The University of Edinburgh

PhD, Consumer researchSep 2013 - Present

The University of Edinburgh

MSc, Marketing & Business AnalysisSep 2010 - Aug 2011

University College Cork

BComm, Commerce with GermanSep 2005 - Aug 2009

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