Melson Miranda

I help teams transform ideas into elegantly simple, user-centric solutions. Inspired by Dieter Rams’ “less, but better” philosophy, I believe in creating experiences that are both functional and visually compelling. By blending strategy, technology, and storytelling, I simplify complexity and engage audiences in meaningful ways. Currently leading a creative team of student designers and designing across multiple mediums catering to more than 14,000 students daily. Experienced in product design, user experience, community management, and creative leadership across various industries including esports and academia.

Work History

Creative Student Manager

Rochester Institute of TechnologyRIT F&A provides solutions and leads marketing, design, and communications to support the university community. Led creative strategy and managed a team of 3 designers. Created ADA-compliant visual designs and interactive prototypes using Adobe Creative Suite for digital screens and interactive materials, enhancing accessibility for 10,000+ daily users. Developed a user interface for a Marketing Portal using Figma and Adobe XD for Dining Managers and student designers that reduces training time by 30%, enhancing operational efficiency for 7+ on-campus dining locations.

Graduate Teaching Assistant - Graphical User Interface

Rochester Institute of TechnologyJul 2024 - Dec 2024 • 6 mosGraduate Teaching Assistant for BFA New Media Design - Graphical User Interface. Supporting instruction for 60 students in user-centered and iterative design methodologies for interactive application development. Key responsibilities include providing detailed project critiques and actionable feedback to guide student growth, sharing real-world case studies and personal industry experience to contextualize learning, conducting technical reviews and offering support for Figma and GUI development, assisting professor with student evaluation and assessment, mentoring students through human factors research, visual design, and prototyping processes, and offering one-on-one guidance for interface design challenges and technical implementation.

Community Manager

Rochester Institute of TechnologySep 2023 - Apr 2024 • 8 mosWorked with RIT MAGIC Spell Studios on their In-house video game, ThatDamnGoat. Cultivated authentic connections and fostered a sense of belonging and loyalty among online followers by curating content for a consistent and engaging online presence that aligned with community interests. Enforced community guidelines to ensure a safe online environment by promptly addressing conflicts and leveraging data insights to refine strategies, optimize content, and drive sustainable business growth. Occasionally created visual content for social media.

Team Manager

Team VitalityJun 2023 - Aug 2023 • 3 mosAs a Team Manager, responsible for setting team goals and objectives, scheduling practices, games, and other team events, developing and implementing strategies to improve team performance, managing team budgets and finances, coordinating with the Marketing team to achieve team sponsors and partner targets, maintaining team records and statistics, communicating with team members, coaches, and other staff, handling the BootCamp and ensuring the smooth functioning of the premises, researching and gathering information on topics relevant to the content, developing ideas for content that align with the target audience and goals of the content, creating visual content for social media, and occasionally editing and revising content to ensure accuracy, clarity, and consistency.

Creative Lead & Team Manager

Team VitalityApr 2022 - May 2023 • 1 yr 2 mosAs a Creative Lead, developed creative concepts and ideas for projects, led brainstorming sessions and encouraged team members to contribute ideas, collaborated with team members to bring creative concepts to fruition, managed the creative process from concept to execution, ensured that all creative work aligns with the project goals and brand guidelines, and reviewed and provided feedback on creative work produced by team members.

Team Manager - Call Of Duty: Mobile

Team VitalityApr 2021 - Mar 2022 • 1 yr

Call of Duty: Mobile Creators Club - Content Creator

Activision BlizzardOct 2019 - Jun 2023 • 3 yrs 9 mosSponsored by Activision, made content that contributed to the growth of YouTube channel to 1.7k subscribers, Instagram to 2.8k followers, Twitter to 760 followers. Managed and grew community page on Instagram from 2k to 35k subscribers, a 1,650% increase.

Manager - Call Of Duty: Mobile

U Sports, IndiaJun 2020 - Oct 2020 • 5 mosProvided solutions to requirements of the esports athletes, ensured brand guidelines are followed across all platforms, and created content for YouTube and Instagram.

Communcation Designer

IIDE - Indian Institute of Digital EducationOct 2019 - Jul 2020 • 10 mosCollaborated with social media and marketing team members to understand project requirements and create visual concepts that effectively communicate messages and ideas on social media platforms. Designed a variety of social media graphics including posts, advertisements, stories, and profile graphics and ensured they are properly formatted for different social media platforms and ad sizes. Stayed up-to-date on industry trends and technologies and incorporated them into design work. Contributed to the development of design style guides and standards for social media. Occasionally clicked pictures of life around the campus.

Team Manager & Visual Designs

Astrix EsportsJan 2020 - Jun 2020 • 6 mosAstrix Esports was an esports team that fielded 3 Call of Duty: Mobile teams between 2019-20. Achieved #3 rank in Asia within 6 months. Started an esports team with a colleague with a focus on scouting talent by hosting multiple tournaments in the region and analyzing each team and player to pick the best and match them with other players of the same caliber. The team transitioned from participating in competitive divisions to tournament management, freelance designing, social media management, and content creation.

Education

Rochester Institute of Technology

Master of Fine Arts - MFA, Visual Communication Design

Tata Institute of Social Sciences

Bachelor of Vocation - B.Voc, Graphics and Multimedia

St. Andrew's College of Arts, Science and Commerce

HSC, Science/Arts

Gyan Kendra Secondary School

SSC

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