Paul Suway

Growth Marketing Manager • SF, CA, US

Digital Marketing

Marketing Strategy

Online Marketing

Campaign Management

Lead Generation

Campaign Marketing

Marketing Analytics

Email Marketing

Forecasting

Marketing

Global Marketing

Website Management

SEO

Search Engine Marketing

Google Search Ads

Retargeting

Webflow

Paid Ads

Ads Manager

Advertising

LinkedIn Ads

Semrush

Available for hire fromNegotiable

Contracts

Full-Time Roles

Growth Marketing Leader | Digital Strategist

I help companies launch and manage marketing growth programs that drive website visitors, leads, pipeline, and customers. My sweet spot is when a company has found initial traction and is looking to ramp up growth. I've got more than 15 years of experience driving growth at B2B tech companies in low-touch/self service motions at Switchboard, Cisco Meraki, and HelloSign as well as in sales-assisted motions at PagerDuty and Ouster. I've managed $MM budgets, grown organic traffic and sign ups, and built comprehensive launch and campaign strategies for companies large and small.

Projects

Meraki Go

I worked cross-functionally with Product, Product Marketing, and Channel Sales to launch a new SMB solution for Cisco Meraki in North America and Japan. I built and implemented the paid and organic acquisition plan for Meraki Go, managed the website launch process, helped set up Cisco's first Amazon storefront, sourced and managed customer video testimonials, and worked with the marketing ops and business ops teams to ensure Meraki Go leads were appropriately handled in our automation systems and global Salesforce instance.See More

Work History

Growth Marketing Lead

SwitchboardApr 2022 - Present • 2 yrs 6 mosSwitchboard has gone back into stealth as of August 2024. - Own user acquisition funnel (paid outreach, marketing website projects and ops, marketing analytics, etc). - Work cross-functionally with content marketing, product, sales, and customer success counterparts to tackle business objectives as we bring Switchboard out of beta and to every business. - Manage and coordinate vendors for website development, advertising, etc.

Growth Marketing

OusterJan 2019 - Jan 2022 • 3 yrs 1 moPart of the team that took Ouster public $OUST. I managed lead acquisition from digital channels including ownership of all advertising, webinar and content syndication programs, database activities and email segmentation, website, lead funnel modeling as well as goal setting and marketing reporting, and more.

Sr Digital Marketing Manager

Corelight, IncJan 2019 - Jan 2019 • 1 moRebuilt Google Ads and Analytics stack to better optimize for clicks and conversions. Implemented Drift chatbot routing to regional SDR team. Mentored marketing intern.

Sr Digital Marketing Manager, Meraki Go & Small Business Strategy

Cisco Meraki2018 - 2019 • 1 yrsDigital marketing lead responsible for creating and implementing low-touch go-to-market strategy for new sub-brand: Meraki Go a new WiFi solution made specifically for small businesses in the US, EU, and Japan. - Mapped website and content strategy, digital touchpoints, and information flow for new customer acquisition through channel partner sales and a custom ecommerce shop as well as a longterm website plan. - Worked with PMM and channel marketing managers to create launch content: new website, emails, product videos, and more. - Built new worldwide lead flow rules for Meraki Go across Marketo and Salesforce with Marketing Ops, Sales Ops, Sales Leadership, and Marketing Leadership. - Launched always on paid search and social campaigns for Meraki in the US, Canada, the UK, Ireland, Germany, Austria, Switzerland, Sweden, Australia, and New Zealand to ensure consistent lead flow for strategic terms and topics. - Launched a cross-functional team to modernize Meraki's digital marketing tracking and trained the wider marketing department to improve the quality of decision-making.

Senior Demand Generation Manager

PagerDuty2016 - 2018 • 2 yrs- Owned the conversion funnel for all site visitors through self-service and sales-assisted channels. - Managed a team that drives all digital channels and programs: paid search, display, retargeting, paid social, etc. - Oversaw all marketing automation nurture streams and general database sends using persona, location, content affinity, etc. - Worked with BizOps/Marketing Ops on reporting structures across multiple touches to show the full user journey to identify what works. - Coordinated and drove registration for all content touch points (webinars, ebooks, analyst reports, product launches, demos, etc.) to feed SMB/MM/Enterprise sales team quotas.

Education

University of San Francisco

BS, Business, Marketing2008 - 2010

Wake Forest University

Economics2004 - 2007

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