Pegah Taheri

Hello! It's Pegah :) UX/UI Designer, formerly a Client Expert and Visual Merchandiser @Cartier and @Louis Vuitton. My client-facing experience strengthened my empathy, problem-solving, and communication skills, which I now apply to design products that are thoughtful, inclusive, and intuitive.

Projects

Designing a feedback loop

Designed a dedicated feedback space post-ride review system, enabling users to categorize feedback on ride issues, app functionality, and support. Mandatory reviews promote user engagement, ensuring valuable insights that drive continuous service enhancements and build loyalty by demonstrating responsiveness to user needs.See More

Co-pilot - Automated Bug Review Tool

Developed a tool that scans customer-reported bugs for completeness and uniqueness, suggesting quick, non-technical fixes for minor issues and streamlining the resolution process. Created the company logo, led a full website redesign, and developed the brand identity, resulting in 30% revenue growth and securing key investments.See More

Website RedesignE-commerce Redesign for Coffee & Cuisine

Redesigned the Local business website to enhance user experience and modernize the brand's online presence. Focused on creating an intuitive navigation system, contact page and ensuring a cohesive and engaging customer journey.See More

Logo Design

Here are some of my latest Logo Design works in 2024.

Work History

UX Designer

RegSuretyContract EmployeeNov 2024 - Jan 2025 • 3 mos• Worked directly with the Founder to translate complex compliance requirements into intuitive demo designs, increasing user engagement and simplifying the licensing submission process by 70%. • Redesigned the company’s logo, brand identity, and investor pitch deck, strengthening brand positioning and contributing to a 40% boost in market recognition. • Led user interviews with compliance experts to uncover workflow, pain points, resulting in streamlined application flows that reduced submission errors and accelerated approval timelines.

UX / Brand Designer

Waypoint AIContract EmployeeAug 2024 - Dec 2024 • 5 mos• Collaborated with engineering to design an AI-powered agent that automated 20% of escalations, improving efficiency and reducing engineering workload. • Built a 70+ component design system (WCAG 2.1 AA compliant) based on Material Design 3 standards. • Designed the company logo and brand identity, and partnered with marketing to redesign the website, pitch decks, and assets, driving investor interest and business growth.

UX / UI Designer

Upwork• Worked across B2C and B2B projects to align user needs with business goals. Revamped a responsive website, improving information hierarchy and calls-to-action, resulting in a 30% increase in conversions. • Led a research-driven design process with surveys, expert interviews, and usability testing, reducing feedback time by 40% and achieving 100% user satisfaction.

Visual Merchandiser / Sales Expert

CartierFull-time EmployeeJun 2022 - Jun 2023 • 1 yr 1 mo• Designed in-store displays that enhanced product visibility, improved customer flow, and drove higher engagement, consistently supporting sales targets. • Collaborated with sales and merchandising teams to ensure visual presentations aligned with Cartier’s brand identity, accessibility standards, and cultural expectations. • Strengthened high-end sales growth by blending business goals with customer needs, delivering personalized experiences that fostered loyalty and repeat purchases.

Visual Merchandiser / Client Expert

Louis VuittonFull-time EmployeeFeb 2020 - Sep 2022 • 2 yrs 8 mosBefore moving into UX, I excelled as a top Client Expert and Visual Merchandiser at Louis Vuitton, consistently exceeding sales targets by 26% and generating over $2M in luxury sales within six months. Recognized by LVMH and Bloomingdale’s as a leading producer in the Bay Area, I combined strategic visual merchandising with customer behavior insights to design high-impact retail experiences. This hands-on experience in shaping customer journeys, storytelling through design, and driving business outcomes now informs my user-centered approach to digital product design. Before moving into UX, I excelled as a top Client Expert and Visual Merchandiser at Louis Vuitton, consistently exceeding sales targets by 26% and generating over $2M in luxury sales within six months. Recognized by LVMH and Bloomingdale’s as a leading producer in the Bay Area, I combined strategic visual merchandising with customer behavior insights to design high-impact retail experiences. This hands-on experience in shaping customer journeys, storytelling through design, and driving business outcomes now informs my user-centered approach to digital product design.

UX/Brand Designer

LynaCamContract EmployeeDefined LYNA Cam’s brand strategy and visual direction, blending emotional warmth with innovation to position the femtech product as trustworthy and user-centric. Designed a complete visual identity system, including logo, typography, and color palette, tailored to resonate with Gen Z and Gen Alpha women. Established a consistent brand voice and tone to support communication across product, marketing, and social channels.

Education

San Jose State University

Bachelor of Fine Arts - MFA, Digital Media Art Minor in Interaction Design

Designlab

Diploma, User Experience Design

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