Pegah Taheri

Product Designer • UX Designer • Brand Designer • SF, CA, US

Agile

Process Optimization

Web Accessibility

User Flows

Heuristic Evaluation

Figma

Illustration

DIGITAL DESIGN

User-Centered Design

Usability Testing

User Research

Wireframing

Prototyping

User Interface Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

UX/UI Designer | BFA Digital Media Art

UX Designer and New Media Artist with a background in Visual Merchandising and Digital Media. I translate complex problems into simple, intuitive solutions enhancing user experience and brand visibility through strategic design.

Projects

Ecological and Shared Mobility App

Yego is an Eco-friendly scooter-sharing service designed to revolutionize urban transportation. It offers a convenient and sustainable way for people to navigate cities while reducing their carbon footprint. YEGO empowers users to effortlessly access electric scooters, promoting cleaner and more efficient mobility in urban environments. User's frequent encounters with unstable bikes, missing equipment, and navigation challenges while using the bike-sharing service have highlighted critical issues in the user experience. The absence of a streamlined feedback mechanism and a lack of reliable accessories further exacerbate these concerns. This is where the convenience of a new feature providing a safe space for users to share their feedback becomes highly useful.See More

Introducing the Sustainable way of Consuming and eating

At EcoEat, our mission is clear: we prioritize reducing food waste and promoting mindful shopping. By partnering with local markets, we ensure that no food goes to waste while connecting you with the freshest ingredients. Simply let us know your food preferences, and we'll tailor your options accordingly. Save money and contribute to a greener future by shopping for end-of-cycle products. With EcoEat, say goodbye to worries about time-consuming meal prep. Our prepackaged recipe bags are curated from leftover ingredients, providing convenience without compromising quality. Plus, with each order, you'll receive a summary of your impact, showing how you've helped reduce CO2 emissions and minimize waste.See More

Work History

User Experience Designer

Waypoint AIAug 2024 - Present • 2 mosAs a User Experience Designer at Waypoint AI, responsible for designing intuitive and user-friendly interfaces, conducting user research, and collaborating with cross-functional teams to enhance the overall user experience.

User Experience Designer

UnilizeJun 2024 - Jul 2024 • 2 mosConducted in-depth interviews with startups, investors, talent, and service providers to uncover their unique needs, driving user-centric product development. Transitioned from high-level concepts to detailed requirements through comprehensive user research, ensuring alignment with business goals. Developed key business artifacts, including Business Model Canvas and Value Proposition Canvas, to clearly define and communicate strategic objectives. Created detailed user flows and wireframes, both low and high-fidelity, that served as the blueprint for user interface design, enhancing the overall user experience.

Sales Advisor / Visual Merchandiser

CartierJun 2022 - Jun 2023 • 1 yr 1 moSkilled and enthusiastic client advisor at Cartier, adapted in thriving within fast-paced sales settings while prioritizing client relations. Diligent and independent, experienced in meeting tight deadlines and achieving monthly sales targets. Proficient in multitasking, punctuality, and rapid skill acquisition. Reliable team player with a background in the luxury fashion sector. As a Visual Merchandiser, responsible for creating visually appealing displays that attract customers and enhance the shopping experience.

Client Advisor / Visual Merchandiser

Louis VuittonFeb 2020 - Sep 2022 • 2 yrs 8 mosStreamlined weekly visual updates to align with marketing goals, reported project progress t o the boutique director, designed visuals driving a $10M sales boost and oversaw store ambiance, including l ighting, flowers, mannequins, and window displays Leading performer in the high-end category for both 2021 and 2022. Achieved top producer status at Bloomingdales by exceeding $2 million in sales within the initial six months of 2022. Surpassed the high-end target for the boutique by 26%. Surpassed the objective of converting lifestyle clients to VIC by 20%.

Education

San Jose State University

Bachelor of Fine Arts - BFA, Digital Media Art Minor in Interaction Design

Designlab

Diploma, User Experience Design

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