Rebecca Nguyen

Graphic Designer • Product Marketing Manager • Toronto, ON, CA

Websites

Web Design

Webflow

Graphic Design

Available for hire fromNegotiable

Contracts

Creative graphic and webflow/framer designer with previous B2B SaaS startup marketing experience

7+ years of experience working at SaaS startups as a marketer and visual designer. With my unique skill set combination of marketing and design, I've helped startups pinpoint their product messaging/positioning while scaling their visual identity by designing marketing assets to achieve their marketing goals. I'm a clear communicator and work quickly to meet the demands of the startup life.

Projects

Webflow Homepage Design and Copywriting

- Custom designed and built a new homepage in Webflow for an HR SaaS - Created custom product images - Performed user research among customers to identify key value propositions and messaging for the updated website copy - Improved demo conversion by 5% in one monthSee More

Framer Website Design

- Custom designed a website for a financial copywriting agency - Created a clean, and minimal look to represent the modern brand identitySee More

LinkedIn Paid Ad Images

- Created multiple high-converting and design-forward ad images for multiple LinkedIn campaigns - Designed different versions of the product imagesSee More

Infographic

- Designed an infographic for a Manufacturing SaaS

Work History

Fractional Marketer and Designer

BarleyApr 2023 - Mar 2024 • 1 yr- Launched 2 products that resulted in 11% increase in demos booked for Total Rewards and Global Benchmarking Data - Designed multiple marketing assets including: website, one-pagers, sales decks, e-books, paid ad images, blog images, and more - Launched a bi-weekly compensation newsletter with an average open rate of 31% - Executed 10+ marketing campaigns including paid ads, long form content, webinars, and events to increase pipeline by 12%

Senior Marketing Manager

DeelJan 2022 - Feb 2023 • 1 yr 2 mos- Built the customer education and lifecycle marketing strategy such as product guides, video demos, webinars, help center articles, educational emails, in-app notifications and decks - Worked cross-functionally with customer success, creative, product, sales and enablement to develop campaigns and programs

Marketing Manager

PokaSep 2020 - Nov 2021 • 1 yr 3 mos- Lead and developed our first virtual user conference which featured 11 live webinars highlighting customer success stories and product roadmap updates resulting in exceeding attendance goal by 15%, a 9.7/10 attendee satisfaction rate, and 14% growth in sales pipeline for customer accounts.

Content Marketing Manager

NightwatchApr 2018 - Aug 2020 • 2 yrs 5 mos- Managed a team of freelance writers and guest posters to grow the blog content library by 25% from 2019 to 2020 which improved our organic site traffic by 11% in a year.

Education

University of Waterloo

Honours Bachelor of Arts, Arts and BusinessSep 2010 - Apr 2015

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