Revata Karunasundera

Creative & Brand Strategist • Growth Marketing Manager • Brand Designer • Colombo, WP, LK

Growth Marketing

Digital Marketing

Market Research

Media Communications

Marketing Analytics

Brand Management

Facebook Ads

Product Marketing

Marketing Strategy

Digital Strategy

Marketing

Advertising

Web Analytics

Content Strategy

Data Analysis

Adobe Premiere Pro

Adobe Creative Suite

Adobe Creative Cloud

Graphic Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

Strategic Marketing & Digital Communication Specialist

Experienced marketer with a passion for creating engaging content that drives results. With a background in strategic marketing and digital media communications, I've led early growth initiatives for early-stage startups and managed branding for established MNCs. I'm always looking for a new story to tell and I'd love for it to be yours.

Projects

Product Hunt Launch | Haystack

Led product launch strategy for Haystack to gain a significant increase in userbase with a successful product launch, named the No. 1 Product of the Day. See More

Published Case Study Author | Springer

Co-authored a case study, featured in ‘Marketing Case Studies in Emerging Markets’ published by Springer, where I interviewed key contacts, and researched emerging trends in the consultation industry of India.See More

AR Digital Poster | Lexus Malaysia

Developed an AR-enabled digital poster for Lexus Malaysia to Promote the RX350 Luxury Model. Showcased on their Instagram: https://www.instagram.com/reel/C6spNvjp_SW/See More

Work History

Marketing Internprenuer

Relayto/ Content Experience PlatformInternFeb 2024 - Apr 2024 • 3 mosLed the creation of social media campaigns to promote the product resulting in a 20% increase in social media engagement. Developed key strategies for community development and product gamification to increase product engagement. Coordinated content creation activities for social media platforms, including video editing and copywriting. Supported podcast development by conducting background research on guests and assisting in script development.

Human Resources Intern

Continental AGNov 2022 - Jan 2023 • 3 mosDesigned a program for the company to attract more interns, with key metrics to measure program effectiveness. Led a data analysis project to identify key cost drivers in medical health and proposed incentives for the company to manage costs. Coordinated internal company events, and employee communications, by designing content. Managed social media accounts for Continental, and researched opportunities to enhance the company’s employer branding.

Marketing Manager

Haystack AnalyticsFull-time EmployeeDec 2020 - Jun 2022 • 1 yr 7 mosLed company branding strategies and content creation, resulting in a 1,000% growth in MRR within a year. Played a central role in building a brand community that attracted over 500 members within a year. Led the creation of Haystack’s first live event and launch on Product Hunt gaining significant traction for the company’s early growth. Conducted market research to identify key clientele and establishing best practices for branding and client engagement.

Education

Monash University Malaysia

Double Degree; Bachelor of Business and Commerce and Bachelor of Digital Media Communication, Strategic Marketing & Digital CommunicationMar 2020 - Jun 2024

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