Top Talent like Risigesh are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Risigesh Nivakaran

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • Toronto, ON, CA
Online Marketing
Marketing Strategy
Copywriting
DIGITAL DESIGN
Data Analysis
Brand Development
Instagram Ads
Bing Ads
Social Ad Campaigns
Digital Advertising
Facebook Business Pages
Analytics
Google Analyics
Shopify
E-Commerce
Websites
Semrush
Ads Manager
Retargeting
On-site SEO
Promotional Marketing
Off-site SEO
Google Search Ads
Marketing
Advertising
SEO
Digital Marketing
Search Engine Marketing
Available for hire fromNegotiable
Contracts
Digital Marketing Specialist | PPC Expert
With a background in digital marketing and pay per click advertising, I have honed my skills as a Digital Marketing Specialist at Peninsula Canada. Prior to this, I served as a Google Ads Strategist at Teleperformance and gained experience as an Account Manager at Rogers Communications. My expertise lies in managing digital marketing campaigns and developing effective pay per click strategies. I am passionate about leveraging digital platforms to drive business growth and have a proven track record of delivering results. My experience has equipped me with a deep understanding of online advertising and a strategic mindset to optimize campaign performance. I am committed to staying updated with the latest trends in digital marketing to ensure the success of every campaign I manage.

Projects

Google Ads Conversion Specialist

In my recent role, I took on the challenge of optimizing our Google Ads campaigns to both reduce cost per click (CPC) and enhance conversion rates. By diving deep into keyword analysis, I identified and paused underperforming keywords, shifting focus to high-intent phrases that not only attracted more qualified leads but also cost less. I refined our ad copy to make it more compelling and closely aligned with our audience's search intent, which significantly improved our click-through rates. Additionally, I implemented A/B testing for our ads and landing pages, allowing us to pinpoint the most effective elements. Through continuous monitoring and tweaking, I successfully lowered our CPC while simultaneously boosting conversions, demonstrating the power of targeted, data-driven ad optimization.See More

Work History

P

Digital Marketing Specialist - Pay Per Click Specialist

Peninsula CanadaJun 2022 - Mar 2023 • 10 mosManaged digital marketing campaigns with a focus on pay per click advertising.
T

Google Ads Strategist

TeleperformanceApr 2021 - May 2022 • 1 yr 2 mosundefined
R

Account Manager

Rogers CommunicationsJan 2021 - Mar 2021 • 3 mosundefined

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Specialist | PPC Expert
With a background in digital marketing and pay per click advertising, I have honed my skills as a Digital Marketing Specialist at Peninsula Canada. Prior to this, I served as a Google Ads Strategist at Teleperformance and gained experience as an Account Manager at Rogers Communications. My expertise lies in managing digital marketing campaigns and developing effective pay per click strategies. I am passionate about leveraging digital platforms to drive business growth and have a proven track record of delivering results. My experience has equipped me with a deep understanding of online advertising and a strategic mindset to optimize campaign performance. I am committed to staying updated with the latest trends in digital marketing to ensure the success of every campaign I manage.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Risigesh are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Risigesh Nivakaran

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • Toronto, ON, CA
Online Marketing
Marketing Strategy
Copywriting
DIGITAL DESIGN
Data Analysis
Brand Development
Instagram Ads
Bing Ads
Social Ad Campaigns
Digital Advertising
Facebook Business Pages
Analytics
Google Analyics
Shopify
E-Commerce
Websites
Semrush
Ads Manager
Retargeting
On-site SEO
Promotional Marketing
Off-site SEO
Google Search Ads
Marketing
Advertising
SEO
Digital Marketing
Search Engine Marketing
Available for hire fromNegotiable
Contracts

Projects

Google Ads Conversion Specialist

In my recent role, I took on the challenge of optimizing our Google Ads campaigns to both reduce cost per click (CPC) and enhance conversion rates. By diving deep into keyword analysis, I identified and paused underperforming keywords, shifting focus to high-intent phrases that not only attracted more qualified leads but also cost less. I refined our ad copy to make it more compelling and closely aligned with our audience's search intent, which significantly improved our click-through rates. Additionally, I implemented A/B testing for our ads and landing pages, allowing us to pinpoint the most effective elements. Through continuous monitoring and tweaking, I successfully lowered our CPC while simultaneously boosting conversions, demonstrating the power of targeted, data-driven ad optimization.

Work History

P

Digital Marketing Specialist - Pay Per Click Specialist

Peninsula CanadaJun 2022 - Mar 2023 • 10 mosManaged digital marketing campaigns with a focus on pay per click advertising.
T

Google Ads Strategist

TeleperformanceApr 2021 - May 2022 • 1 yr 2 mosundefined
R

Account Manager

Rogers CommunicationsJan 2021 - Mar 2021 • 3 mosundefined

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.