Risigesh Nivakaran

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • Toronto, ON, CA

Online Marketing

Marketing Strategy

Copywriting

DIGITAL DESIGN

Data Analysis

Brand Development

Instagram Ads

Bing Ads

Digital Advertising

Facebook Business Pages

Analytics

Google Analyics

Shopify

E-Commerce

Websites

Semrush

Paid Ads

Ads Manager

Retargeting

On-site SEO

Promotional Marketing

Off-site SEO

Google Search Ads

Marketing

Advertising

SEO

Digital Marketing

Search Engine Marketing

Available for hire fromNegotiable

Contracts

Driving Digital Success with Data-Driven Strategies and Creative Excellence

Visionary marketing executive with over 7 years of experience driving innovative, revenue-generating marketing strategies across multiple sectors, including construction, digital services, and nonprofits. Proven ability to lead high-performing teams, shape C-suite strategy, and deliver measurable business growth through data-driven marketing initiatives. Expertise in brand development, market expansion, and optimizing customer acquisition and retention. Adept at influencing organizational direction, streamlining operations, and executing large-scale campaigns that elevate brand presence and accelerate profitability. Seeking to leverage extensive leadership experience to drive marketing excellence and business growth at the executive level.

Projects

Google Ads Conversion Specialist

In my recent role, I took on the challenge of optimizing our Google Ads campaigns to both reduce cost per click (CPC) and enhance conversion rates. By diving deep into keyword analysis, I identified and paused underperforming keywords, shifting focus to high-intent phrases that not only attracted more qualified leads but also cost less. I refined our ad copy to make it more compelling and closely aligned with our audience's search intent, which significantly improved our click-through rates. Additionally, I implemented A/B testing for our ads and landing pages, allowing us to pinpoint the most effective elements. Through continuous monitoring and tweaking, I successfully lowered our CPC while simultaneously boosting conversions, demonstrating the power of targeted, data-driven ad optimization.See More

Work History

Digital Marketing Manager

Peninsula CanadaFull-time EmployeeJun 2022 - Mar 2023 • 10 mos• Managed large-scale digital marketing campaigns, increasing customer engagement by 25% and driving a 15% rise in sales revenue. • Oversaw a $500K annual marketing budget, optimizing spend and delivering a 20% higher ROI. • Collaborated with business units to develop marketing strategies for new business initiatives, contributing to a 15% increase in market share. • Streamlined campaign processes, reducing execution time by 10% while maintaining high-quality deliverables. • Conducted market research and competitive analysis, refining messaging and brand positioning to improve campaign effectiveness.

Campaign Manager

TeleperformanceFull-time EmployeeJan 2021 - May 2022 • 1 yr 5 mos• Managed large-scale digital marketing campaigns, increasing customer engagement by 25% and driving a 15% rise in sales revenue. • Oversaw a $500K annual marketing budget, optimizing spend and delivering a 20% higher ROI. • Collaborated with business units to develop marketing strategies for new business initiatives, contributing to a 15% increase in market share. • Streamlined campaign processes, reducing execution time by 10% while maintaining high-quality deliverables. • Conducted market research and competitive analysis, refining messaging and brand positioning to improve campaign effectiveness.

Owner/CEO

Buzz HypnoticaFreelancer• Spearheaded integrated, multi-channel marketing strategies that increased client engagement by 35% and retention by 25%, directly contributing to a 30% growth in client acquisition across targeted markets. • Led the successful launch of two high-impact business lines, expanding market share by 15% and positioning the brand as a leader in a competitive landscape. • Collaborated with business development teams to identify and capitalize on market opportunities, resulting in a 30% increase in inbound leads and an expansion of the brand’s reach. • Directed the creation of digital and print collateral that resulted in a 25% increase in client inquiries, significantly improving brand visibility and market penetration. • Conducted in-depth market research and competitive analysis, optimizing campaign ROI by 20% through refined targeting and strategic messaging. • Drove the integration of advanced marketing technologies, streamlining workflows and automating campaign processes, leading to a 25% increase in team efficiency and improved output quality. • Mentored and coached a team of marketing professionals, fostering a culture of innovation and collaboration, resulting in a 20% improvement in team performance and creative output.

Education

York University

Bachelor's Degree, Digital MarketingAug 2022

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