Top Talent like Risigesh are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Risigesh Nivakaran

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • Toronto, ON, CA
Online Marketing
Marketing Strategy
Copywriting
DIGITAL DESIGN
Data Analysis
Brand Development
Instagram Ads
Bing Ads
Social Ad Campaigns
Digital Advertising
Facebook Business Pages
Analytics
Google Analyics
Shopify
E-Commerce
Websites
Semrush
Ads Manager
Retargeting
On-site SEO
Promotional Marketing
Off-site SEO
Google Search Ads
Marketing
Advertising
SEO
Digital Marketing
Search Engine Marketing
Available for hire fromNegotiable
Contracts
Driving Digital Success with Data-Driven Strategies and Creative Excellence
Visionary marketing executive with over 7 years of experience driving innovative, revenue-generating marketing strategies across multiple sectors, including construction, digital services, and nonprofits. Proven ability to lead high-performing teams, shape C-suite strategy, and deliver measurable business growth through data-driven marketing initiatives. Expertise in brand development, market expansion, and optimizing customer acquisition and retention. Adept at influencing organizational direction, streamlining operations, and executing large-scale campaigns that elevate brand presence and accelerate profitability. Seeking to leverage extensive leadership experience to drive marketing excellence and business growth at the executive level.

Projects

Google Ads Conversion Specialist

In my recent role, I took on the challenge of optimizing our Google Ads campaigns to both reduce cost per click (CPC) and enhance conversion rates. By diving deep into keyword analysis, I identified and paused underperforming keywords, shifting focus to high-intent phrases that not only attracted more qualified leads but also cost less. I refined our ad copy to make it more compelling and closely aligned with our audience's search intent, which significantly improved our click-through rates. Additionally, I implemented A/B testing for our ads and landing pages, allowing us to pinpoint the most effective elements. Through continuous monitoring and tweaking, I successfully lowered our CPC while simultaneously boosting conversions, demonstrating the power of targeted, data-driven ad optimization.See More

Work History

P

Digital Marketing Manager

Peninsula CanadaFull-time EmployeeJun 2022 - Mar 2023 • 10 mos• Managed large-scale digital marketing campaigns, increasing customer engagement by 25% and driving a 15% rise in sales revenue. • Oversaw a $500K annual marketing budget, optimizing spend and delivering a 20% higher ROI. • Collaborated with business units to develop marketing strategies for new business initiatives, contributing to a 15% increase in market share. • Streamlined campaign processes, reducing execution time by 10% while maintaining high-quality deliverables. • Conducted market research and competitive analysis, refining messaging and brand positioning to improve campaign effectiveness.
T

Campaign Manager

TeleperformanceFull-time EmployeeJan 2021 - May 2022 • 1 yr 5 mos• Managed large-scale digital marketing campaigns, increasing customer engagement by 25% and driving a 15% rise in sales revenue. • Oversaw a $500K annual marketing budget, optimizing spend and delivering a 20% higher ROI. • Collaborated with business units to develop marketing strategies for new business initiatives, contributing to a 15% increase in market share. • Streamlined campaign processes, reducing execution time by 10% while maintaining high-quality deliverables. • Conducted market research and competitive analysis, refining messaging and brand positioning to improve campaign effectiveness.
B

Owner/CEO

Buzz HypnoticaFreelancer• Spearheaded integrated, multi-channel marketing strategies that increased client engagement by 35% and retention by 25%, directly contributing to a 30% growth in client acquisition across targeted markets. • Led the successful launch of two high-impact business lines, expanding market share by 15% and positioning the brand as a leader in a competitive landscape. • Collaborated with business development teams to identify and capitalize on market opportunities, resulting in a 30% increase in inbound leads and an expansion of the brand’s reach. • Directed the creation of digital and print collateral that resulted in a 25% increase in client inquiries, significantly improving brand visibility and market penetration. • Conducted in-depth market research and competitive analysis, optimizing campaign ROI by 20% through refined targeting and strategic messaging. • Drove the integration of advanced marketing technologies, streamlining workflows and automating campaign processes, leading to a 25% increase in team efficiency and improved output quality. • Mentored and coached a team of marketing professionals, fostering a culture of innovation and collaboration, resulting in a 20% improvement in team performance and creative output.

Education

York University

Bachelor's Degree, Digital MarketingAug 2022

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Driving Digital Success with Data-Driven Strategies and Creative Excellence
Visionary marketing executive with over 7 years of experience driving innovative, revenue-generating marketing strategies across multiple sectors, including construction, digital services, and nonprofits. Proven ability to lead high-performing teams, shape C-suite strategy, and deliver measurable business growth through data-driven marketing initiatives. Expertise in brand development, market expansion, and optimizing customer acquisition and retention. Adept at influencing organizational direction, streamlining operations, and executing large-scale campaigns that elevate brand presence and accelerate profitability. Seeking to leverage extensive leadership experience to drive marketing excellence and business growth at the executive level.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Risigesh are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Risigesh Nivakaran

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • Toronto, ON, CA
Online Marketing
Marketing Strategy
Copywriting
DIGITAL DESIGN
Data Analysis
Brand Development
Instagram Ads
Bing Ads
Social Ad Campaigns
Digital Advertising
Facebook Business Pages
Analytics
Google Analyics
Shopify
E-Commerce
Websites
Semrush
Ads Manager
Retargeting
On-site SEO
Promotional Marketing
Off-site SEO
Google Search Ads
Marketing
Advertising
SEO
Digital Marketing
Search Engine Marketing
Available for hire fromNegotiable
Contracts

Projects

Google Ads Conversion Specialist

In my recent role, I took on the challenge of optimizing our Google Ads campaigns to both reduce cost per click (CPC) and enhance conversion rates. By diving deep into keyword analysis, I identified and paused underperforming keywords, shifting focus to high-intent phrases that not only attracted more qualified leads but also cost less. I refined our ad copy to make it more compelling and closely aligned with our audience's search intent, which significantly improved our click-through rates. Additionally, I implemented A/B testing for our ads and landing pages, allowing us to pinpoint the most effective elements. Through continuous monitoring and tweaking, I successfully lowered our CPC while simultaneously boosting conversions, demonstrating the power of targeted, data-driven ad optimization.

Work History

P

Digital Marketing Manager

Peninsula CanadaFull-time EmployeeJun 2022 - Mar 2023 • 10 mos• Managed large-scale digital marketing campaigns, increasing customer engagement by 25% and driving a 15% rise in sales revenue. • Oversaw a $500K annual marketing budget, optimizing spend and delivering a 20% higher ROI. • Collaborated with business units to develop marketing strategies for new business initiatives, contributing to a 15% increase in market share. • Streamlined campaign processes, reducing execution time by 10% while maintaining high-quality deliverables. • Conducted market research and competitive analysis, refining messaging and brand positioning to improve campaign effectiveness.
T

Campaign Manager

TeleperformanceFull-time EmployeeJan 2021 - May 2022 • 1 yr 5 mos• Managed large-scale digital marketing campaigns, increasing customer engagement by 25% and driving a 15% rise in sales revenue. • Oversaw a $500K annual marketing budget, optimizing spend and delivering a 20% higher ROI. • Collaborated with business units to develop marketing strategies for new business initiatives, contributing to a 15% increase in market share. • Streamlined campaign processes, reducing execution time by 10% while maintaining high-quality deliverables. • Conducted market research and competitive analysis, refining messaging and brand positioning to improve campaign effectiveness.
B

Owner/CEO

Buzz HypnoticaFreelancer• Spearheaded integrated, multi-channel marketing strategies that increased client engagement by 35% and retention by 25%, directly contributing to a 30% growth in client acquisition across targeted markets. • Led the successful launch of two high-impact business lines, expanding market share by 15% and positioning the brand as a leader in a competitive landscape. • Collaborated with business development teams to identify and capitalize on market opportunities, resulting in a 30% increase in inbound leads and an expansion of the brand’s reach. • Directed the creation of digital and print collateral that resulted in a 25% increase in client inquiries, significantly improving brand visibility and market penetration. • Conducted in-depth market research and competitive analysis, optimizing campaign ROI by 20% through refined targeting and strategic messaging. • Drove the integration of advanced marketing technologies, streamlining workflows and automating campaign processes, leading to a 25% increase in team efficiency and improved output quality. • Mentored and coached a team of marketing professionals, fostering a culture of innovation and collaboration, resulting in a 20% improvement in team performance and creative output.

Education

York University

Bachelor's Degree, Digital MarketingAug 2022

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.