Salopan Vimalaruban

Growth Marketing Manager • Project Manager • Customer Success Manager • Toronto, ON, CA

Growth Marketing

Product Marketing

Advertising

Strategic Planning

Email Marketing

Instagram Ads

Available for hire fromNegotiable

Contracts

Growth Strategist | Ad Optimization Expert

A seasoned professional with a diverse background in growth strategy, business analysis, and e-commerce, I have demonstrated expertise in driving user engagement, optimizing ad campaigns, and managing cross-functional teams. As a Growth Specialist at Cradle, I led inbound sales initiatives and championed user growth for B2B and B2C products, while building and managing web3 gaming communities. At Prescient, I focused on data-driven ad optimization and community building, delivering exceptional customer service. My role as a Data Analyst at Canadian Health Labs involved website optimizations and in-depth data analysis to enhance customer satisfaction. Additionally, I have extensive experience in e-commerce, having managed Shopify and WooCommerce stores and executed successful Amazon FBA strategies. My ability to leverage data insights and strategic partnerships has consistently driven growth and maximized ROI across various platforms.

Work History

Growth Specialist

CradleOct 2022 - Sep 2023 • 1 yr- Led inbound sales initiatives for Cradle's B2B SaaS platform, leveraging data-driven insights and strategies. - Championed user growth, management, and retention for Cradle's B2C products through innovative marketing campaigns. - Strategized and optimized ad campaigns across platforms like Twitter, Facebook, Instagram, and TikTok, ensuring maximum ROI. - Built and managed web3 gaming communities, while directing teams of community managers to achieve high engagement and retention rates. - Supervised a diverse team of 10+ global contractors and freelancers, emphasizing efficient workflows and prompt deliverables. - Developed and executed comprehensive content strategies, encompassing copywriting, content identification, optimal posting schedules, and actionable data analysis. - Assisted with campaign management with Cradle's DSP, identifying key engagement points within web3 games to enhance user retention. - Forged and maintained strategic partnerships with 3-5 relevant brands on a weekly basis, driving users to Cradle's platforms.

Jr. Business Analyst

PrescientApr 2022 - Nov 2022 • 8 mos- Strategized and managed ad campaigns across platforms like Facebook, Instagram, and Google Ads, focusing on data-driven optimization for maximum ROI. - Assisted with user feedback sessions, translating insights into actionable strategies for product and service enhancement. - Designed and executed email marketing campaigns, leveraging data analytics for continuous improvement. - Led community building efforts, fostering engagement and nurturing relationships with members. - Delivered exceptional customer service, addressing queries and ensuring user satisfaction. - Drove lead generation initiatives, identifying potential business opportunities and expanding the customer base.

Ecommerce/FBA Specialist

StealthAug 2020 - Nov 2021 • 1 yr 4 mos- Established and managed e-commerce stores on platforms like Shopify and WooCommerce, ensuring seamless user experience and efficient operations. - Strategized and optimized paid ad campaigns across platforms including Meta, Google Ads (search), and TikTok Ads, focusing on maximizing ROI. - Assisted in weekly financial management, overseeing expenses and budget allocations to ensure profitability. - Strategized and executed retail arbitrage strategies on Amazon FBA, identifying profitable opportunities and maximizing sales. - Managed and optimized Amazon PPC ads, ensuring high visibility and conversion rates maximizing Buy Box win-rates.

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